Stephen Warren's Lectures

Week 13 (Apr 26) of COMM 226 - The Social Impact of Mass Media This episode covers Uses & Gratifications, which explores how and why people select the media they do and what they get out of it.

Week 11 (Apr 12) of COMM 226 - The Social Impact of Mass Media This episode covers Parasocial Interaction, which explains that we can perceive one-sided relationships with mediated characters and figures similarly to real interpersonal relationships. With instructor Stephen Warren

Week 8 (Mar 22) of COMM 226 - The Social Impact of Mass Media This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model. With instructor Stephen Warren

Second lecture from Week 7 (Mar 17) of COMM 226 - The Social Impact of Mass Media This episode covers stereotypes in media and how people's prejudices can be influenced by those media portrayals. With instructor Stephen Warren

First lecture from Week 7 (Mar 15) of COMM 226 - The Social Impact of Mass Media This episode covers Cultivation and how heavy viewers of TV can perceive the real world more similarly than light viewers to how the world is portrayed on TV. With instructor Stephen Warren

Week 6 (Mar 8) of COMM 226 - The Social Impact of Mass Media This episode covers Framing Theory and how a small change in the way a story is presented, described, or characterized can influence the audience's opinions or attitudes about that story. With instructor Stephen Warren

Week 4 (Feb 22) of COMM 226 - The Social Impact of Mass Media This episode covers the lecture about Media Priming and how media content can trigger people's thoughts, emotions, ideas, or even actions. With instructor Stephen Warren

Week 3 (Feb 15) of COMM 226 - The Social Impact of Mass Media This episode covers the lecture about Social Cognitive Theory and how people learn to model behavior they see from others. With instructor Stephen Warren

Week 2 (Feb 8) of COMM 226 - The Social Impact of Mass Media This episode covers the lecture about out first theory of the semester, Third Person Effect. With instructor Stephen Warren

Week 1 (Feb 1) of COMM 226 - The Social Impact of Mass Media This episode covers both lectures about the history of mass media and media effects research, leading up to where researchers are today. With instructor Stephen Warren