Startups.com

Startup Therapy

Business EN ↓ 340 episodes

The "No BS" version of how startups are really built, taught by actual startup Founders who have lived through all of it. Hosts Wil Schroter and Ryan Rutan talk candidly about the intense struggles Founders face both personally and professionally as they try to turn their idea into something that will change the world.

Author

Startups.com

Category

Business

Podcast website

www.startups.com

Latest episode

Jul 6, 2026

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Episodes

The Utter STUPIDITY of "Risking it All" 22.07.2024

In this episode we discuss the myth of the 'bet it all' startup mentality. They highlight the importance of downside risk planning and how successful risk management plays a crucial role in startup success Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: Startup Therapy Podcast  https://www.startups.com/community/startup-therapy Website https://www.startups.com/be...

Why Most Founders Don't Get Rich 15.07.2024

In this episode of the Startup Therapy Podcast, we discuss the common struggles of making money in the startup world. They explore the 'noble' but flawed narrative that founders shouldn't pay themselves, why aiming too big too soon can prevent profitability, and the cycle of raising funding that often leaves founders broke. Sign up for the Startups Newsletter https://www.startups.com/newsletter Re...

Investors will be Obsolete, The End of Venture Capital 08.07.2024

In this episode, we discuss the potential obsolescence of venture capital due to advancements in AI technology. We explore how reduced startup costs and increased efficiency might reshape the future of funding in the startup ecosystem. Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: Startup Therapy Podcast  https://www.startups.com/community/startup-therapy Websi...

Why is a Founder so HARD to replace? 01.07.2024

The Irreplaceable Founder. Ryan Rutan and Will Schroter discuss the irreplaceable role of founders in startups. They explore why removing a founder often leads to failure, the unique value and vision founders bring, and the difference between operational tasks and the founder's core contributions. Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: Startup Therapy Po...

We Can't Grow by Saying "No" 24.06.2024

In this episode of the Startup Therapy Podcast, Ryan Rutan (CMO at Startups.com) and Wil Schroter (CEO at Startups.com) discuss the importance of saying yes to growth opportunities that startups have not previously tried. They emphasize that startups thrive by committing to new challenges, even if the path isn't immediately clear, and how this willingness to stretch can affect interactions with cu...

This is WHY More Money Means MORE Problems 17.06.2024

Why sometimes, less is more? Ryan Rutan and Will Schroeder discuss the misconception that reaching revenue milestones in startups will solve all problems. Explore how each milestone brings new challenges, why growing liabilities can be riskier than anticipated and the importance of balancing growth with stability. Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: S...

Committees are Where Progress Goes to Die 10.06.2024

In this episode of the Startup Therapy Podcast, we discuss the inefficiencies and dangers of making decisions by committee. Why committees often fail and why founders should avoid relying on them for critical decisions. Tune in to learn why decisive, individual leadership is key to startup success. Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: Startup Therapy P...

Giving Up Equity? Press Pause First 03.06.2024

In this episode of the Startup Therapy Podcast, we talk about equity distribution in startups. Explore the psychological traps of seeking validation, the dangers of making hasty decisions when most vulnerable, and offer practical advice on how to navigate these challenges. Tune in to learn why patience and cautious decision-making are key to safeguarding the future value of your company. Sign up f...

Why Do 99% of Founders Suck at Asking for Help? 27.05.2024

In this insightful episode of the Startup Therapy Podcast, Ryan Rutan and Wil Schroter discuss the importance of asking questions as a startup founder. Why founders often hesitate to seek advice, the untapped wealth of knowledge available?  You will find tips on how to develop the muscle for asking the right questions — founders do not need to reinvent the wheel.  Sign up for the Startups Newslett...

The Value of Actually Getting Paid (Avoid This Big Danger) 20.05.2024

In this episode of the Startup Therapy Podcast, Ryan Rutan and Wil Schroter, discuss the misconception that startup founders are incredibly wealthy on paper, while in reality, many struggle with personal financial stability. See the importance of paying yourself regularly, even when building a high-potential startup. Consistently getting paid, no matter how small, is crucial to long-term success a...

Will Investors Bail Me Out? Brutal Truth About Startup Investments 13.05.2024

In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Wil Schroter talk about sacrifices founders make — accumulating debt and foregone salaries, with the expectation of being reimbursed. They discuss how founders commonly believe that future investments will pay back their personal financial commitments. They emphasize that the only real chances of getting 'paid back' are through a...

Is the problem the Player or the Coach? Team Building Hacks 06.05.2024

In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Wil Schroter delve into evaluating startup team and management performance. Find out the importance of constant evaluation, highlighting the significance of both recognizing the need for improvement and taking actionable steps towards building a higher quality team. Sign up for the Startups Newsletter https://www.startups.com/new...

Do people really want me to succeed? Founders vs World 29.04.2024

In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Wil Schroter explore the harsh reality of seeking support as a founder. Surprising, limited number of people who genuinely want to see a founder succeed. You will hear about receiving superficial praise, the impact of social media on perception, and the psychological reasons behind others' reactions to success — the envy even amo...

You only THINK you work HARD — The Hard Work Illusion 22.04.2024

In this episode of the Startup Therapy podcast, hosts Ryan Rutan and Wil Schroter talk about the common misconception around 'working hard' within startups. They question the measurement of hard work, arguing that effort does not necessarily equate to progress or beneficial outcomes. The need for clear benchmarks within organizations to truly reward and recognize valuable contributions.  Additiona...

SMALL is the New Big - Embracing Efficiency in the Age of AI 15.04.2024

In this episode of the Startup Therapy Podcast, hosts Ryan Rutan and Wil Schroter discuss the evolution of startups from the emphasis on scaling and headcount to prioritizing efficiency and output, largely due to advancements in AI. The challenges of the past, such as massive payrolls, investor dependency, and expensive infrastructures highlighting the opportunities AI technologies present for sta...

This is BOOTSTRAPPED - 3 Strategies to Build Your Startup Without Funding 18.03.2024

In this episode of the startup therapy podcast, Ryan Rutan and Wil Schroter delve into bootstrapping a startup. They address common misconceptions about funding, emphasizing the importance of making do with what you have and prioritizing what's truly necessary for business growth. The conversation covers practical ways to manage expenses without external funding, including strategies for hiring, m...

The Spectrum of Investor Advice 11.03.2024

In this episode of the Startup Therapy Podcast, Ryan Rutan and Wil Schroter discuss the complexities of handling feedback from investors, emphasizing the critical need for founders to properly qualify and assess the advice they receive. They highlight the dangers of acting on feedback without considering its relevance, potential bias, and the investor's qualifications. The discussion covers the sp...

$10K Per Month isn't Just Revenue. It's Life Support 04.03.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about why earning atleast $10,000 per month is one of the most important milestones in your startup career. They stress the need to do whatever it takes to keep your business alive. Hitting this milestone gives you room to handle setbacks and shows that you're making real progress. Tune in for tips on managing startup finances and staying resi...

Why Do VCs Keep Giving "failed" Founders Money? 26.02.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about why investors choose to invest on “failed” founders. They debunk the myth that failure marks the end of a founder's journey and shows why giving people a second chance is the best investment. Tune in as they explore the investor mindset, focusing on why they prefer to invest in founders who have shown they can bounce back and learn from...

If It Makes Money, It Makes Sense 19.02.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about the importance of generating revenue and being willing to do whatever it takes to move a startup forward. They discuss why it's crucial for entrepreneurs to prioritize generating income and share insights on how to overcome challenges in achieving financial sustainability.  Sign up for the Startups Newsletter https://www.startups.com/new...

The Hidden Treasure of Failed Startups 12.02.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about the hidden treasure of failed startups.  From redefining valuation to creative acquisition strategies, they share insights on salvaging value from adversity. Tune in as they uncover the secrets to success amidst startup wreckage. Sign up for the Startups Newsletter https://www.startups.com/newsletter Resources: Startup Therapy Podcast  ...

My Competitors Just Raised Funds - Am I Screwed? 05.02.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about what happens if your competitor got funded. Join as they discuss the common concern of competitors securing funds and share valuable perspectives on why this might not be a cause for panic. They highlight the importance of maintaining focus, strategic planning, and turning the situation into an opportunity for your startup's success. Sig...

Can Having Zero Experience Be a Huge Asset? 29.01.2024

In today's Startup Therapy Podcast, Wil and Ryan explore whether lacking prior experience can be a game-changer for startup founders. Having zero experience means you're new to something, and surprisingly, that can be a good thing. It brings a fresh perspective and adaptability. But for startup founders, could a lack of experience help you succeed or fail?  Sign up for the Startups Newsletter http...

What If I Build a Startup That Just Makes Money? 22.01.2024

In today's Startup Therapy Podcast, Wil and Ryan talks about whether a founder should focus on building a startup that just makes money. Ever thought about ditching the whole fundraising craze and simply building a startup that puts money in your pocket? Join Wil and Ryan as they navigate the path less traveled, exploring the freedom and sustainability that comes with creating a startup designed t...

How to Get Rockstar Startup Advisors 15.01.2024

In today's Startup Therapy Podcast, Wil and Ryan discuss how you can get rockstar advisors for your startup. Discover the common mistakes people make when they are getting people to be their advisors and what are the best strategies for asking them to be your advisor. Don’t miss out and find out if your startup needs an advisor or do you just need an advice? Sign up for the Startups Newsletter htt...

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