StartUp Creative - Your go-to source for straight-up business advice

In today's episode, I chat with the founder of Australia's new favourite toothpaste brand, RoccNaturals. Whist on materiality leave and surviving a global pandemic with her newborn baby Prue saw a need for a natural and sustainable toothpaste product that would be good for humans and the planet. In the short space of two years, Prue took the idea and not only made it a reality but has managed to s...

In today's episode, I catch up with a fellow creative, author, and good friend of mine Amie McNee @inspiredtowrite for a raw and honest conversation about the comparison. We discuss where and how it shows up in our own lives and businesses and share some tips for overcoming it when it rears its ugly head. Comparison can lead to self-doubt, inaction, and shying away from going after our dreams and...

In today's episode, I chat for the first time ever to the very talented and inspiring creative, author, and designer Ngaio Parr who also happens to be the designer of my book - How to Start a SideHustle. Ngaio has an incredible design career but after experiencing a number of sudden deaths in her life she was compelled to create a resource that she would have wanted to help her through the process...

In today's episode, I address one of the most common struggles I see in my business coaching clients and that I have personally had to overcome on a regular basis in my own business - how do you ride the highs and lows of running your own business? Starting and running a business is hard work, full of uncertainty, and can change at any moment. Somedays we're on top of the world and things seem to...

When life and business present us struggles, challenges, or setbacks there are two ways in which you can approach it, either with confidence and a level of self-belief that you have what it takes to solve the problem, endure the hardship and master the skills required to move through it or to feel a sense of failure, shame, and rejection. Research shows that those who have high self-efficacy ( an...

In today's episode, I chat with Anita, the founder of Wordfetti for her tips and tricks on how to best tackle the ever-changing environment of social media. Instagram was once a place to connect, share and market your business direct to your audience world. As the platform continues to prioritise different styles of content, pivot the way in which they determine who sees your content and when and...

I've been following Paige aka Delta Venus for a few years now and have been in absolute awe of how beautifully and consciously her artwork and witten pieces have developed into a complete embodiment of self. Starting out in the design industry, Paige decided to follow her 'strange pull' that was leading her in a direction that she was taught was most likely not going to get her any success. Shifti...

As 2021 begins to wind down, I take some time to reflect and share with you my top lessons learnt from the year that's been. Both in my business at StartUp Creative HQ but also with my Business Coaching clients from around the globe covering so many different industries and business models. We've all had to learn new ways of doing business, surviving the unknown and digging deep to persevere throu...

As 2021 begins to wind down, I take some time to reflect and share with you my top lessons learnt from the year that's been. Both in my business at StartUp Creative HQ but also with my Business Coaching clients from around the globe covering so many different industries and business models. We've all had to learn new ways of doing business, surviving the unknown and digging deep to persevere throu...

Today I'm going to talk about Brand Values, a topic that my clients know I cover A LOT in our coaching sessions. Brand Values are so important, they are the core foundations of your business that help to guide your decision-making and outline what you stand for as a brand. As the end of the year is fast approaching, I wanted to give you guys a crash course on how to audit your brand values in your...

We've all been there, staring at our phone trying to come up with the perfect caption on social media, or reading and re-reading that one paragraph that just doesn't feel quite right. We all want punchy copy and words with a strong message that resonates with our target audience, which is why I'm so happy to introduce you to the wonderful Ash Chow. She's a launch strategist and conversion copywrit...

Looking back on 2020/21 there have been many changes to the way that we do business, some by choice others as a result of ongoing restrictions. The world will not go back to 'normal' so it is vital that we recall what we have learnt throughout the ever-changing business environment and begin to implement new ways to safeguard, protect and preserve your business for the new landscape unfolding befo...

What's your flow state? Are you waking up on Monday morning, crunching hours, and feeling exhausted with the amount of work you think you need to do? Or, are you putting your focus on tasks that feel right for you at that moment? Today I wanted to discuss with you the whole idea of timing and getting into a manageable and comfortable flow state. Sometimes we can be so hard-hitting, fast-moving, an...

If you're looking for a story of resilience and holding firm to your dream, this is it. It's an honest account of what it takes to make a dream a reality no matter what the obstacles may be. Sheree is a friend and colleague in the female business space and the founder of One Roof, an online community platform for women with 450 members across Australia today. Sheree shares her story from such an a...

You guys know that I'm obsessed with change research and theories, and recently I came across a research article from Stanford University that does a deep dive into how people make changes in their life and stick to them. The paper theorizes the different ways we can implement change and what it really takes to set and achieve a dream or goal in our lives-self-belief. It doesn't matter what's goin...

I'm so very excited to share this podcast guest with you today, they're an author, creative coach, consultant, and legendary content creator, Jerico. I absolutely love the content they put out and was so excited to immerse myself in their honest and raw story about tackling limiting beliefs, imposter syndrome and their hot take on 'purpose'. Jerico, an OG at Girlboss recalls a time when they were...

Burnt out. Uninspired. Resentful and Bored. Whether you're there now or have been there in the past, we've all felt it. Today I want to talk to you about zooming out and why it's so important to work on your business and not in it and get you feeling motivated and inspired again. We all have that ideology implanted in our heads that if we aren't hustling, we aren't being productive enough. But as...

This week I am so honoured to have the very first Queen to grace the Startup Creative soundwaves, the talented and wonderful Timberlina. My conversation with Timberlina was so insightful and hilarious, from chatting about her first experience on stage in NYC doing the splits in the middle of a dance-off, getting wigs delivered to the work office on a construction site to using a little bit of liqu...

This episode is a little pep talk to get you out of that funk you're in. Don't worry, you're not the only one. Did you know that 92% of people don't achieve their new year's goals? It's really not a surprise, because implementing change and new habits is hard and most people who set out to achieve something don't achieve it on their first go. You've probably been sitting there dreaming up these in...

I'm honoured to have a fellow Kaylene on the podcast this week to chat about her journey and the story behind the incredible start-up, WAH WAH Australia.  Kaylene is truly a woman of many talents and is the creative mind behind the niche knitwear brand that strongly reflects her passions and personal ethos. Her brand collaborates with artists, musicians, and the likes creating sustainable and high...

If you're looking for a mini motivation masterclass, you've come to the right place. I'll start by saying that it's totally normal to struggle with motivation for your business! Just like your business ebbs and flows, so does your drive to kick those goals or knockdown daily tasks. Today I chat about Autonomy, Mastery, and Purpose and how these 3 words will guide you to check-in with yourself, re-...

This podcast has been in the making for a long time and it's a bit of a free therapy session. Dr. Marion is a creativity coach and copywriter who is obsessed with exploring what it means to live a truly creative life and I'm really excited to share her wisdom and experience with you today. Dr. Marion is incredibly passionate about research and creativity, and towards the end of her academic journe...

What are you feeding your brain? Right now, we're living in a time of turbulence and uncertainty. It feels as though everyday there's a new opinion to digest as though we're stuck in a circulating door of thoughts and emotions. This episode is a friendly reminder to check in with your energy field, what are you allowing to be omitted into your frequency and how are you shaping your reality? During...

Declan & Jono grew up as neighbours in Byron Bay, living and breathing the surf/skate lifestyle from their early years. Their love for fashion and design had kickstarted when they began screen-printing tee's for bands in the early days of the Byron Bay hardcore music scene. Today, Afends is known as one of Australia's most loved clothing brands and are leading the way for the future of the sustain...

What it's really like to leave your 9-5 and leap into your own business? On today's episode I caught up with a good friend of mine and recent freelancer, Daisy Clementine who has just launched her own business, Relate & Meditate.    Daisy shares her career journey from high school to working for herself, the real-life feelings of leaving the comfort of her job and starting her own business and sha...