StartUp Creative - Your go-to source for straight-up business advice

On today's episode I share 5 tips for spring/summer or end of year cleaning of your business. As the year starts to wind down, now is a good time to start to take stock of what you've achieved this year and what you can start to put in place for the new year.    Check out my latest writing on our Substack channel A Year From Now  Join our 2025 Business Coaching Academy  Stay in touch via Instagram...

Join our 1- Day Workshop in Sydney  https://www. startupcreative.com.au/ workshop   On today's episode I discuss a personal life update and the perspective it's given me on my goals and desires since.    I've been reflecting on why we don't go after our goals and what are the key factors that hold us back from investing time and resources into ourselves.    Tune in to get my practical breakdown of...

On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today.   Topics:  transition from corporate to self employed  how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in thei...

On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today.   Topics:  transition from corporate to self employed  how I grew our audience from 3000-20,000 in the first 2 years our collaboration with Gelato Messina & Uber in thei...

On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers.   In this episode we'll cover: reviewing your customer journey to find new opportunities  tips for conducting a business audit/health check  reviewing your customer experience and purchasing behaviour to optimise f...

On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space.  I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients.  Topics include: why getting to know your target market is so useful in growing your...

In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks.    I'll also cover: how to set goals that will improve your time management  tips for daily, weekly and monthly to-do lists  how to prioritize your work to maximise your motivation  my top 10 hacks for increased time management  how I structure my work week and...

It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business.    In this episode I also discuss: knowing your worth and pricing and how it can attract opportunities  what I think will make your...

A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don't worry, you can check out the video replay now live on our YouTube channel. Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie from Club Sup for sharing such valuable insights and...

On today's episode I caught up with a new friend and author of 'Work Backwards' , Tim Duggan. Tim founded a digital company known as 'SameSame' then eventually paved the way for a media company Junkee which is co-founded and helped to scale to great success. Despite realising his dreams, Tim found himself burnt and ready to quit. He knew something had to change and he began a 8 year journey toward...

Welcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how important it is to find the right routine that work...

On today's episode I caught up with Brooke who is one of the 6 founders of Sharesies, an online platform and app that's aim is make investing easy and accessible to someone who haas $5 or $5 million dollars to spend. I first saw Brooke talk at Purpose Conference in October 2023 and was instantly inspired by and intrigued about the company's mission. Not only have they broken new ground in the inve...

On today's episode I share the behind the scenes of creating my new online course 'Start Your Side Hustle' my first online course 2017. If you've been thinking about a way to set up passive income for your business to help you scale and automate your current offerings, I'll teach you how to get started and share exactly how I set mine up. I'll cover: how to come up with your course idea  setting u...

On today's episode we share a recent IG live chat I had with content creation pro Lucy Lumen who makes content and builds communities on Substack, Instagram and YouTube. I quiz Lucy on how she keeps up, her tips for creating across different platforms and for different audiences, we share our planning and content creation schedules or lack of and how we approach social media of late. Lucy started...

On today's episode I caught up with the business boss herself, FlexMami. We recently had the pleasure of Flex speaking at our Make Your Mark: How to market yourself online event in collaboration with Squarespace. Flex shared her incredible insights, wisdom and opinions about what it really takes to build an online following, how she prefers to diversify her skillsets across multiple platforms, wha...

On today's episode I spoke to Alexis Fernadez, author and podcast host of DYFM.    Alexis is a neuroscientist, mindset coach, best-selling author and host of Do You F*****g Mind? - a podcast that mixes neuroscience, psychology and tough love altogether. Alexis started the podcast halfway through her masters degree in neuroscience as a way to be able to share what she was learning and as a way to c...

On today's episode I dive into a popular topic for many creative entrepreneurs; comparison. I share a personal experience I had with comparing myself to others' success and the tools I use to help me avoid a negative downward spiral of self-doubt. I share some insights into how we can use comparison as a positive on our business journey to help us realign our goals and dreams and start working tow...

On today's podcast I caught up with a long time client, friend and fellow author Amy Lovat. You may recognise her from Secret Book Club, a business she started with her partner years ago. Amy shares her incredible journey to accomplishing a 30 year dream of becoming a published author. She shares very generously about how she took 11 years to write her first novel, the mindset and support she lean...

Today's guest is Daniel Flynn, co founder of Thankyou, a business I was fortunate enough to come across many years ago when they first started out as Thankyou Water. Since then Daniel and his team have built a globally recognised social enterprise on a mission to end extreme poverty. In this episode Daniel shares the journey they've taken to reimagine their business model many times over. From exp...

In today's episode I share the story about how I landed my first book deal that led to me writing 'How to Start a Side Hustle' in 2020 and advice for people looking to pitch to publishers for those looking to get their own publishing deal.    I also go through each chapter of the book and share my author notes, bonus tips to help you get started and how to use the book to get started on your idea....

On today's episode I caught up with the genius creative mind behind one of my favourite businesses ACID.FLWRS, Claire Muller. Claire shares her startup story that took her on a journey from Perth to London and eventually her home today Sydney Australia. She shares the lessons learnt from changing career paths, working for an innovative startup with small budgets with working for leading startup Ai...

This week I had the absolute pleasure of talking to the award winning designer and founder of her own studio Evi O. A well known expert in the design space who delivered a keynote presentation at Semi Permanent Sydney in 2023 as well as Creative Mornings Sydney and The Design Conference in Queensland. Evi's studio specialises in publications, brands and creative collaborations that have won her mu...

On today's episode I caught up with Lyndal Harris from Podcast VA who truly is an expert in her field. With many years of experience in starting and scaling podcasts, the StartUp Creative show included, Lyndal holds a wealth of knowledge on what it takes to launch a successful podcast.    In this episode I ask Lyndal some of the FAQ's I get about when and how to start a podcast as well as her prac...