Start With Occupancy

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Welcome to Day 1 of the 21-Day Sales Series! Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity. In this episode, I’m walking you through the five reasons why speed matters when...

Ep. 14 Welcome! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?  We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.  I’ll also share some of my personal hacks, like using email templates to save time and why...

Ep. 13 In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss: The unique challenges faced by Generation X and Baby Boomer adult children. How to address the concerns of aging adults seeking to mainta...

Ep. 12 In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year!  Did your jaw drop too?   Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.   From video tours during co...

Eps. 11 To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face. We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to na...

Eps. 10 In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!  Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business. But hold up! Choosing the r...

Happy New Year!!!   Eps. 9 What's does 2024 look like for us?  Well, I am still dedicated to serving senior living owners, operators, and sales professionals.  What I plan on delivering this year?   Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families.  Through...

Ep. 8 - The two questions I receive from new senior living owners and sales professionals are:  How do I market my community? How do I get families to decide my community is the right one for them? Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, t...

EP. 7 - The two questions I receive from new senior living owners and sales professionals are:  How do I market my community? How do I get families to decide my community is the right one for them? Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, t...

EP. 6 Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home?  Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers? In this episode, Cameron J. Barker from IMG Complete shares how his digital...

EP. 5 Feeling a little STUCK lately?  Does the current COVID environment have you doubting your skills? Are you questioning if this is REALLY for you? Maybe, you have even said, "I SUCK!" If this is you, please do not feel alone.  As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR... In this episode, I am sharing the 3 steps I take to...

EP. 4 Have you been struggling to come up with new event ideas? Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights. Then, tack on a pandemic!!!  OMG!!!  You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is home alone...YIKES!!...

Ep. 3 Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?" Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert.  I am talking abo...

Ep. 2 If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone! Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects.  In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement.  You wi...

EP. 1 Help, I can not leave my community but need to do business development!  This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus.  Now, it is magnified!  This episode was created in the last week of February.  So much of our lives have changed since then. However, the power of connection and the importance of human interaction has not.  We need to support each othe...

Join Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart.  "If your mission is to serve the aging, then my mission is to serve you." The podcast is a production of The Positive Impact Company.  We are sponsored by Hope Hill Company, an online institute dedicated to lifting the standards of excellence in leadership in seni...