Start-up marketing stories: The Marketing Hustle

How Volcano Coffee Works pioneered a premium sub-category Emma Loisel, Co Founder and Chairman of Volcano Coffee Works on how to build a business and change the definition “good coffee”. She talks about launching pods before the market was ready and why your caffeine from the supermarket isn’t what you think it is… A lot goes into building a brand, we all know that. But we never get to see the man...

ATL media doesn’t drive sales and is prohibitively expensive, right? Tom Lucas at Squadron Media says no. He covers the three most common f*ck ups when brands buy media, how marketers forget who their customer really is and argues that it’s not your creative that needs to change to increase revenue but your media strategy. Hit the subscribe button to not miss an episode. Reach out on LinkedIn if y...

How Bold Bean Co reels get 100k impressions and more Welcome back to The Marketing Hustle Season 5! In our debut episode, join my conversation with the Founder of Bold Bean Co (and the talk of the Marketing world right now), Amelia Christie-Miller. We discuss getting to 100,000 impressions per reel, how she revolutionised the bean brand into a trendy, culinary staple, her struggles with TikTok and...

In this episode, we talk to Akin ONAL, the founder of Baby MORI, a leading D2C baby and toddler clothing brand that prioritises the use of organic fabrics and high-quality materials to promote family well-being. Akin's journey to success was far from typical, with a background in engineering, management consulting, and investment banking. But despite the odds, he managed to get his products in the...

Kara Rosen is the Founder and CEO of Plenish, a vision which was sparked by a gap in the market for healthy drinks and juices, once she moved from New York to London in 2012. Kara has gone from working at Condé Nast, to starting her own successful business to now figuring out what the next steps look like and how she can cater for those under-represented in her next venture.  In this episode, Lott...

James Mishreki is the founder of Skin + Me, the brand that’s on a mission to build an accessible way for people to achieve their skin goals with powerful personalised skincare. He then went on to found Life Supplies, where he continues to be CEO.  Within this episode Lottie and James discuss:  The importance of investing in brand The trial and error involved in customer acquisition   Reducing the...

Nick Paulson Ellis is the Founder and CEO of The Sports Edit, a multi-brand retailer that offers a carefully curated selection of the most stylish and innovative sportswear in the world, all centred around inspiring women to get out there, get sweaty and master their chosen activity. With brands like Alo Yoga, Girlfriend Collective and Hoka, they’re dominating the e-commerce market. Lottie and Nic...

Emily Kraftman is the Managing Director, UK & Europe of Who Gives a Crap – the toilet paper brand founded in 2012 in Australia after learning that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!) Emily joined the team in January 2022, with 5 years at Deliveroo under her belt, plus years spent in corporate marketing at Nestlé and AB InBev. In the latest episo...

Alec Mills is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator in 2018. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for girls and women around the world. As the Head of Brand, Product and Marketing Alec has been responsible for bringing some game-changing campaigns to life, i...

Dr Natalie Getreu is the Co-Founder of Hertility, the company that's helping people to take control of their fertility. Using their at-home tests, over 200,000 customers have received advanced insights into their hormones & fertility. Lottie and Natalie sit down to discuss: How to market a product people don’t know they need The power of Tone of Voice How their marketing has changed over time...

Thomas Peham is the VP of Marketing at Storyblok – the platform that makes creating and managing your content in one centralised hub and publishing it to any channel or device seamless. Lottie and Thomas sit down to discuss: His unconventional route into marketing Why content is being undervalued by brands How to test content The secret to running a remote company

Second Nature is a platform that helps people lose weight through behavioural change, rather than dieting and counting calories. They’re now a team of 70, and Chris speaks candidly about his experience as co-founder of a growing business. Lottie and Chris discuss: The effects of running a start-up on creativity The all-consuming nature of being a start-up founder The power of granular customer seg...

Lottie sits down with Saasha Celestial-One, Co-Founder of Olio – the platform that gives people a hassle-free way to share their surplus food and the household items they no longer have use for. They discuss: - How Olio defines marketing - The biggest marketing challenge the Olio team has faced - Their up-coming rebrand - Reorienting your North Star - What makes a remote business work ...and so mu...

A marketers job is so much more than social media. But we’ve got a bit lost, we’ve forgotten there are marketing opportunities at EVERY touchpoint. This week, on The Marketing Hustle, we chatted to Doug Franklin, Founder of Penny Black. Doug’s pretty much pulled a whole new digital marketing channel out the hat. The headline from our chat is that the packaging has just got high tech. Realising tha...

with Varun Bhanot, Co-Founder of MAGIC. Since the pandemic, parts of our lives have never been the same, including how we work out. MAGIC has taken the home gym to a whole new level -  a solution that uses computer vision, connected weights, and 3D sensors to deliver strength training hyper-personalised to your body. Varun was part of the founding team of Hubble, the co-working business that provi...

with Victoria Hatcher, who was Marketing Director for Test and Trace.  The role out of Test and Trace was phenomenal. Within weeks an entire country had heard of a new government initiative. Victoria was the leader behind the role out, working through how to communicate the urgency, the media budget and managing a brand new team under crazy media pressure.  This episode covers... The impact of pub...

with Ben Gateley, Co-Founder of Charlie HR.  Charlie HR automate your HR tasks and build a high-performing team that drives your business forward. It’s B2B software, but it’s sold so differently. For Charlie HR their internal culture is a key part of their marketing strategy - and I’d never heard it framed like that before. I really recommend this episode for anyone who truly wants to think differ...

with Liv Ferdi, Co-Founder of Trip Drinks Trip make CBD infused drinks and oils, in stunning pastel packaging. You might have seen them in a super market fridge, and they might well be the first CBD product you've tried. The CBD category has a big inherent challenge - for now, Google & Facebook make advertising impossible, so brands are limited in how they can reach customers. For Trip, these...

with Sophie Baron, Co-Founder of Mamamade  Mamamade is a DTC brand you will definitely have heard of if you have young kids! They cater to the new generation of parents, creating home-cooked, organic, plant-based, flavourful and healthy for tiny foodies. Sophie shared how Instagram was the rocket ship behind their growth and how marketing might not be all it seems when you start out as a Founder…...

with Finn Lagun, Co-Founder of Pasta Evangelists  Pasta Evangelists delivers fresh pasta recipe boxes across the U.K. Founded in 2016 in a London basement, Finn shares the journey of building Pasta Evangelists into a brand and business that we all know and love, how he overcame challenges that come with starting a small business and hurdles he continues to face as they grow.  Things we cover in th...

with Founder, Luke Boase Lucky Saint are an alcohol free beer company, who were at the start of the low/ no revolution. Over the last year they have become HUGE & are icons in the marketing space for really owning the category. This week I chatted to Luke Boase, Founder of Lucky Saint about how they break rules & honour tradition.

with Griselda Togobo, Founder of Forward Ladies Forward Ladies is community first. It’s a business driven by a passion to help other women succeed. Since taking over the business in 2014 Griselda has led Forward Ladies to huge success with members worldwide and an online platform for them to connect. This week Lottie spoke to their Founder, Griselda Togobo about how she built the community one mem...

with Founder, Paul Brown. Bol are driving people to do things differently. With a product that is making an impact in the category, and branding that stands out on shelf BOL have had huge success. We want to hear how the journeys been, how to innovate & how to authentically be a brand with a purpose. This week Lottie chats to Founder, Paul Brown about building a TV, making difficult decisions...

with Sophia Halberstam, Senior Marketing Manager at This! THIS is well loved by anyone in FMCG or marketing in general. They’re a brand who aren’t afraid to do something shocking, have done numerous campaigns that have had huge reach and consistently produce comms that put themselves out there. This week Lottie chats to their Senior Marketing Manager, Sophia Halberstam who has been there since day...

This week I chatted to Thomas Adams, the Founder of Onepiece who absolutely blew me away. Onepiece are a Norwegian found company who you need to know about. They started the onesie hype of the 2000s and kicked off affiliate marketing. I was blown away. Want to build a team of marketing mates? Join Copy Club: thecopyclub.co.uk