Stacking Growth | The B2B Marketing Podcast

Chris was joined by Peep Laja for an in-depth conversation on messaging. Dedicated to unraveling the significance of target customer insights, the discussion digs into the tangible impact that effective messaging and validation can have on demand generation strategies and sales velocity. This session is a deep dive into the processes and methodologies used in message testing and the resulting abil...

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they focus on working with sales to increase conversion rates, including nailing the first meeting, making your research count, and making your CRM the source of all truth. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refi...

On the April Expert Session, Chris Walker was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs. They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answer audience que...

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they walk through how to refine your website conversion process, how to leverage the people involved on all sides, and use technology to streamline the customer experience. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine...

In our March Expert Session, Chris Walker was joined by Navattic’s Natalie Marcotullio to explore the nuanced strategies around leveraging influencers and advisors within marketing strategies. As a topical issue amidst the dynamic terrain of B2B marketing, particularly within LinkedIn circles, their conversation sheds light on the practical implementation and tangible benefits of such programs. Na...

Our host, Steph Crugnola, is joined again this week by Sidney Waterfall to talk about The Inbound Buying Experience! In this episode they define the inbound buying experience, talk about ways to optimize the process for your buyers, and cover core KPIs and measurement tools. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠⁠⁠⁠⁠...

In our February Expert Session, Chris Walker was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind m...

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about how to craft your headlines and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on t...

For our first Expert Session of 2024, Chris Walker was joined by Exit Five’s Dave Gerhardt to talk about how Social and Community can help create demand. The conversation kicks off with an overview of how companies can leverage communities and influencer partnerships to diversify their marketing strategies beyond LinkedIn and Google paid budgets. This episode promises to arm listeners with unconve...

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the results typically seen in an audit, what to do with those insights, and next steps to take to make sure your data stays clean and efficient. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine...

Our host, Steph Crugnola, is joined this week by Ryan Olestro, Senior Performance Marketing Manager, to talk about Paid Search Audits. In this episode they talk about the foundations of a paid search audit, the steps of the process, and who should be involved. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our...

Megan Bowen joined Jennifer Mancusi, CEO of Growgetter, on the Marketing, Demystified podcast to explore the dynamics of adapting to change in marketing strategies for B2B SaaS companies. With the rapid evolution of business environments, Megan explains why traditional lead generation strategies might be holding companies back, and how shifting towards a demand generation approach can pave the way...

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about editing and distribution - how can you communicate with your editing team (or learn the tools yourself!) to follow through with your initial goals and vision. Also, once you have a final episode and many short clips to repurpose,...

At Skale’s 2024 Demand Conf, Megan Bowen hosted a presentation and Q&A onthe evolution of buyer behavior and the key pillars of modern demand generation strategy. Megan traces the transformation of buying processes over the last few decades, moving from the analog era of the 1990s to what she calls the "dark social era" of today. She provides a roadmap for B2B marketers to adapt thei...

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about tech - how can you set up your space to capture the best video and audio quality for your experience level and budget? See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠...

On today’s episode of Stacking Growth, Megan Bowen hosts Max Maurier , VP of Growth Marketing at Trellix, to talk about alignment. The central theme is the evolving necessity for marketing alignment beyond the traditional sales focus, especially emphasizing financial alignment. Max brings a fresh perspective to the table, highlighting the importance of aligning marketing with finance to understand...

Our host, Steph Crugnola, is joined this week by Miles Campbell, our man behind the camera who is jumping out in front just for y'all! In this episode they talk about how to set constructive and purposeful goals for content and video strategy. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠ .

On today’s episode of Stacking Growth, MJ Smith walks Matthew Sciannella through the detailed process of updating a company's strategic narrative. As the CMO at CoLab, MJ shares insights on how to reshape a company's narrative to keep up with changes in the market and internal innovations. Together with other leaders, MJ analyzed the reasons to re-work their strategic narrative, and in the...

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠ .

From RevOps Corner: In this episode of The RevOps Corner, our host  Eddie Reynolds  sits down with  Megan Bowen , CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups. You'll learn about: Hybrid marketing attribution (blending the attribution between software and self-reporting) Measuring the effectiveness of marketing all the way through to revenue And breaking it dow...

Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. In this episode they talk about how to maintain brand identity while pushing boundaries, effectively entertaining your audience, and creating scroll stopping ads. See the video on our  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠ subscribing to our newsletter⁠⁠⁠...

Megan joined Justin Norris In a recent Revops FM episode to discuss her professional experiences and development. Megan talks about the difficulties and successes in growing an agency that has become a B2B marketing standard-bearer. She offers insights into the strategies that spurred their remarkable expansion. From RevOps FM:  Refine Labs has had a seismic impact on B2B marketing. Whether you ag...

Check out our new partnership with Aspireship ⁠⁠⁠ Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠ Stay on top of all Refine Labs news and events by ⁠⁠⁠ subscr...

Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, sta...

Megan joined Timy to chat about the facets of her life and career that led her to be the leader she is today. Their discussion encompasses Megan’s initial aspirations, followed by critical decisions that were instrumental in her success. Her story offers both motivation and practical advice for aspiring professionals. Megan elaborates on her significant life experiences, highlighting the distinct...