Stacking Growth | The B2B Marketing Podcast

Jessica Williams (VP of People) and Rebecca Hart (Talent Advisor) hosted another episode of The Marketing Movement to talk about transitioning from a traditional workforce to a distributed workforce, like we have here at Refine Labs. They cover the difference between remote and fully distributed, pros and cons, and how we approach team building and employee morale as a fully distributed workforce.

This episode was repurposed from an episode Sam Kuehnle (VP of Demand Gen) recorded for the Mastering B2B Marketing podcast. He discussed common challenges he notices when working with B2B SaaS companies and how to fix them as well as the importance of customer research in determining how your market likes consuming information. He shared insights on content mediums and topics as well as lead gen...

The role of the SDR has been unchanged for years—using cold outreach to book meetings with account executives. And for years we’ve associated the role with annoying cold calls, invasive emails, and pitch slap DMs disguised as genuine connection requests. But with native digital, Gen Z’ers now entering the workforce there’s an opportunity for companies to leverage SDRs in a whole new way. In this e...

Welcome back to another episode of the Marketing Movement where our very own Sidney Waterfall , VP of Demand at Refine Labs, chops it up with Hana Jacover , Chief Hype Officer at Hype House Consulting, to talk all things in the life of a "lead". You can save your team time and headaches by tuning up your lead life cycle process. From prospect to customer, lead management is more than just attribut...

Today's episode features a panel on the topic of imposter syndrome. Sam Kuehnle (VP of Demand Gen), Scott Schilling (Director of Demand Gen), Kevin Jaquith (Director of Demand Gen), Liz Spektor (Director of Demand Gen), and Steve Voith (Director of Demand Gen) break down what imposter syndrome is and why it happens. They share their stories facing imposter syndrome throughout their careers and wha...

Michael Bright (Lead Copywriter) and Brianna Pennella (Senior Copywriter) hosted today's episode of The Marketing Movement to talk about good copy and why it matters. They cover WHAT good copy is and go through a handful of copy do's and don'ts, along with specific examples.

Jessica Williams (VP of People) and Kim Schell (Talent Advisor) hosted an episode dedicated to being a candidate in today's hot job market that is valuable for individuals at every stage of their career. They talk through pet peeves from their recruiting perspective, how to come prepared to interviews with both recruiters and hiring managers, and common mistakes you should avoid throughout the ent...

Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics: How to build your paid social foundation,  Setting strategy,  Getting executive alignment,  Which platforms to use and for which purposes,  Targeting and building audiences...

Sidney Waterfall (VP of Demand Gen), Ashley Lewin (Director of Demand Gen), and Tory Kindlick (Director of Demand Gen) hosted an episode dedicated solely to splitting the funnel - a hot topic amongst marketers and our community on LinkedIn. They broke down what it means to split the funnel, why you should, and how you can put it into practice at your company. This topic applies heavily to the shif...

Megan Bowen (COO @ Refine Labs) is a time management machine. Everyone who has worked with her knows she’s insanely organized despite how busy she may be. She has a system for ensuring you prioritize the things that matter the most along with taking accountability for how you choose to spend your time. Megan has shared her renowned time management training to thousands of employees over the course...

Obaid Durrani (Associate Creative Director @ Refine Labs) interviewed Johnathan Dane (Founder @ KlientBoost) on what may be our longest episode of The Marketing Movement podcast. They talked about the lemonade stand analogy - you've set up your lemonade stand on a street with several other lemonade stands lined up. How do you get someone to stop at YOUR lemonade stand? Obaid and Jonathan lean into...

What are you waiting for? The best B2B marketers are already experimenting and learning on TikTok. Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs), Ashley Lewin (Director of Demand Gen @ Refine Labs), and Allison Loehman (Director of Demand Gen @ Refine Labs) kept things honest in this episode while discussing why it's challenging for marketers to adopt casual video platforms such as Tik...

Steve Voith (Director of Demand Gen @ Refine Labs), appeared as a guest on the Ideally Content Consulting podcast to talk about dark social. The majority of the B2B buying journey happens via word of mouth and in places where attribution software can't track, such as in communities and on social platforms. Steve breaks down what defines dark social and how he sees it playing out both at Refine Lab...

Angelica Taylor (Sr. Manager, Brand Marketing @ Refine Labs) hosted a short solo episode on why and how you should be repurposing your content. Too often, marketers create one amazing piece of content and leave it at that. There is so much more juice you can get out of each piece of content.

Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to l...

This episode contains a recording from a Customer Research session MJ Peters (VP of Growth, Refine Labs) hosted internally. She shared how to seek out opportunities to do customer listening, a step-by-step framework for customer research that you can implement in your business, and a handful of use cases for customer listening. If you find yourself needing to conduct market research for any reason...

Courtney Vermette (Lead Graphic Designer), Devon Rose (Sr. Graphic Designer), and Maria Finelli (Sr. Graphic Designer) hosted an episode of The Marketing Movement to talk about how similar B2C design is to B2B, and what B2B should be taking notes on from B2C. They pivoted to common misconceptions and challenges they hear from B2B marketing leaders when it comes to designing cutting-edge B2B ads. T...

Maya Grossman (Founder, Maya Grossman Consulting and Author of Invaluable) joined Sidney Waterfall (VP of Demand, Refine Labs) on the podcast to talk about career pathing and taking your career into your own hands. They broke down how to decipher what you enjoy doing day-in and day-out, keeping your mind open to new opportunities, and 3 things you need to do to level up your career. They also talk...

Sam Kuehnle (VP of Demand Gen, Refine Labs) had an impromptu conversation with Casey Graham (CEO, Gravy) that was focused solely on marketing recruiting and career growth. Sam and Casey spent 20 minutes breaking down the differentiators between the roles and responsibilities of Directors and VPs of Marketing, how marketers who are embracing the power shift from seller to buyer are in the most dema...

Tory Kindlick (Director of Demand Gen @ Refine Labs) hosted a solo episode about gated content. He started out with the two reasons people are still gating their content, as well as the shortcomings of those mindsets and viable alternatives. The episode centered around considerations to take into account before ungating your content. Tory gave a step-by-step on monitoring performance data and comm...

Judy Sheriff (VP of Demand, Refine Labs) and Sidney Waterfall (VP of Demand, Refine Labs) teamed up to bring you the first, and definitely not the last, marketing ops power session. They covered: Team and organizational alignment,  Lead sources,  Attribution - and how to not overcomplicate it,  Google analytics and implementing set up (another episode on this to come), and Lead scor...

MJ Peters (VP of Growth, Refine Labs) hosted a debate on something many people have been unsure of whether or not to reintroduce to their marketing stack - Conferences & Trade Shows. The panelists included: Kyle Lacy (SVP of Marketing, Seismic), Gaetano DiNardi (VP of Growth, Aura), Mark Jung (VP of Marketing, Dooly) and Nick Bennett (Director of Field, Community, & Partner Marketing, Alyc...

MJ Peters (VP of Growth at Refine Labs) joined Nick Bennett (Director of Field, Community, & Partner Marketing, Alyce) on the Rep Your Brand podcast to break down the benefits of employees building their own personal brand through organic social. Employees posting on LinkedIn on company time is a semi-controversial topic. Is it appropriate, is it not? There's a lot of gray area in regards to t...