SportsPro Podcast

Want to learn from some of the best in the business? Here's something new from SportsPro... How to Win. This new six-part podcast series, in collaboration with our friends at Northstar Solutions Group, features some of the top industry leaders and hones in on how to successfully implement the strategies required to win in the business of sports. Launching on 6th November, episode one sees Bruin Ca...

An invitation to the T100 Triathlon World Tour stop-off in Ibiza was a bit too good to turn down, so SportsPro packed its bag and hopped on a plane. From on the ground in Ibiza Town, Tom Bassam brings you interviews with PTO CEO Sam Renouf and others to find out how this venture-backed new-ish sports property is doing things a little bit differently in a bid to take triathlon mainstream.

While the pay gap between the stars of the WSL and the Premier League remains large, the realities of life as a professional footballer are consistent - a short career at the top of your earning potential and a high risk of injury. To learn more about how the game is changing for the new generation of women’s pros, Tom Bassam is joined by a couple of specialists in the field, Arthur Fane from Mill...

SportsPro’s latest annual 50 Most Marketable Athletes list is out now and, as ever, throws up some fascinating names. Tom Bassam is joined by Sam Carp and Ed Dixon to discuss the rankings, powered by Northstar Solutions Group, while also analysing the trends that emerge from this years’s list. You can download an expanded list of the top 150 athletes, featuring a full statistical breakdown, here .

With the new NBA season upon us, Tom Bassam is joined by Josh Sim to talk about the differing trends in the US sports media market compared to Europe. There's also some discussion on the US major leagues' overseas endeavours, (25:54) with the NFL UK's general manager Henry Hodgson also dialling in to provide an update on the London games and more.

Depending on where you get your news (literally), Manchester City’s legal challenge to the Premier League over associated party transactions was highly successful or not particularly seismic. Tom Bassam is joined by Steve McCaskill and Josh Sim to get the bottom of it. We also learn what AI thinks about Steve’s sailing knowledge and discuss some of the technological innovations that are powering t...

So we know the Club World Cup final will be at MetLife Stadium but otherwise little else about Fifa’s new tournament. To pick holes in the plan, Tom Bassam is joined by Ed Dixon and Sam Carp, who also discuss the state of British basketball, as well as the new NHL season. Then, in part two, BodyArmor’s Tom Gargiulo takes us inside the sports drink brand’s marketing strategy.

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill went along to the inaugural SportsPro AI event at London Stadium where they found out how sports is embracing AI, as well as how the rapidly-evolving technology is shaping the future.

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve McCaskill and Josh Sim join Tom Bassam to discuss the status of the women's game in England. Also on the agenda are the ever-shifting picture in the RSN market and the proposed ATP-WTA merger. 

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom Bassam. Also discussed are the influence of AI in sports media and a reflection on the impact of Alex Morgan’s career.

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCaskill pops in to talk about AI Week.

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also assessing a disastrous set of financial results for Wa...

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games all get some airtime, plus there'...

What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board member, Rani Wynn, joins SportsPro's Elena Kouyoufa to explore strategies and initiatives that are reshaping the landscape for women in the industry. Discover how LiveScore Group is tackling outdated hiring practices, fosteri...

Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.

DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to discuss the sport’s media company’s latest moves, including the deal for Ligue 1 in France. Also on the agenda is rebounding Olympic viewership and the arrival of IPL money into English county cricket. In part two, Sam Carp speaks to USOPC CEO Sarah Hirshl...

Noah Lyles won the tightest 100m men's final ever with SportsPro's Sam Carp watching on at the Stade de France. We hear what the fastest man in the world wants to do next, the latest in the women's boxing gender row, Simone Biles' impact on USA Gymnastics and how On Location has been getting on with hospitality sales. Sam will be back with the final Olympic Briefing on Friday. If y...

Sam Carp has been criss-crossing across Paris to bring us his second Olympic Briefing. In this episode, he gets the inside track on how Coca-Cola is trying to show responsibility on reducing plastic waste, speaks to NBC's Gary Zenkel about what Snoop Dogg is adding to the US coverage and how Paris 2024 is proving an effective fundraiser for minority sports. Sam will be back with another Olympi...

As four-time gold medallist Michael Johnson knows very well, athletics is one of - if not the - biggest ticket events at the Olympic Games. Ahead of the start of the Paris 2024 track and field competition, the US sprint legend explains to Sam Carp why the time is now to launch his new athletics series and how Grand Slam Track will revolutionise the sport without resorting to gimmicks.

Sam Carp has arrived in Paris after an Olympic opening ceremony that flirted with controversy, but thankfully saw no major security issues arise. In the first of our special Olympic Briefing episodes from Paris 2024 we hear from Tony Estanguet and Michael Johnson on the ambitious curtain raiser, while Sam also has updates from 142nd IOC session. Sam will be back with another Olympic Briefing on Fr...

The eyes of the sporting world are turning to Paris as the Olympics gets underway with Friday's opening ceremony. Tom Bassam is joined by SportsPro features editor Sam Carp and technology editor Steve McCaskill to preview Paris 2024, while they also discuss what changes they would make to the sports programme. Talking points: - Pre-Games news (2:12) - What we're looking out for (11:56) - W...

All the tears have now dried after Euro 2024 so it's time to unpick the last month's events in Germany. Tom Bassam is joined by SportsPro features editor, Sam Carp, and reporter Josh Sim for a review of the tournament. Talking points: - Did Euro 2024 deliver? (2:20) - Talent v broadcasters (6:11) - What we learned from the Euros (9:18) - Who changed their narrative during the tournament? (...

Now we're through Q1 and Q2, it's about time to recognise the sports industry's outstanding performers in first half of 2024. SportsPro Podcast host Tom Bassam is joined on the judging panel by deputy editor, Ed Dixon, and features editor, Sam Carp. Categories: - Executive of the year so far (1:29) - Property of the year so far (15:30) - Deal of the year so far (26:12) - Marketing camp...

These are changing times at Manchester United with new minority owner Jim Ratcliffe undertaking a root and branch overhaul of the club. Tom Bassam, Steve McCaskill and Josh Sim discuss the good and bad of the changes at Old Trafford, plus reports of Fifa wanting $2bn to beef up its OTT service, the role of esports, as well as AI in the sports industry. Then, in part two (37:20), Dizplai CEO Ed Abi...