Jon Lewis
Sports Media Watch Podcast
Sports Media Watch founder Jon Lewis is joined each week by Armand Broady for a weekly discussion of the latest developments in the sports media industry, from ratings to rights deals to personnel moves. Go beyond the headlines with the in-depth analyses and historical context that are a hallmark of Sports Media Watch.
Where to listen?
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Episodes
Final thoughts on NBA Finals ratings, ESPN's coverage; plus, NASCAR on Prime recap 29.06.2025 53:26
On the latest edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady offer their final thoughts on the Thunder-Pacers NBA Finals ratings and ESPN's NBA studio coverage, plus recap the first year of NASCAR on Prime Video. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
How will Game 7 of the NBA Finals do in the ratings? Plus: Stanley Cup recap and U.S. Open 22.06.2025 49:45
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss how Game 7 of the NBA Finals may fare in the ratings, plus a recap of the numbers for the Stanley Cup Final and U.S. Open golf. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
NBA Finals ratings, ESPN's NBA coverage, and the future of TNT Sports 18.06.2025 55:51
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady go in-depth on the low NBA Finals ratings, ESPN's NBA coverage and the future of TNT Sports in the wake of Warner Bros. Discovery's spinoff announcement. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
NBA Finals Game 1 ratings breakdown; Doris Burke and Richard Jefferson critique, and more 07.06.2025 1:01:21
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady break down the ratings for Game 1 of the Pacers-Thunder NBA Finals and offer some constructive criticism and analysis of ESPN's lead NBA analyst duo of Doris Burke and Richard Jefferson. Plus, thoughts on why the NBA Finals doesn't feel 'big' anymore. Advertising Inquiries: https://redcircle.com/brand...
NASCAR Prime numbers, NBA ratings update, end of the NBA on TNT and more 31.05.2025 51:40
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the ratings for NASCAR's debut race on Prime Video, how Oklahoma City's dominance may affect the NBA's ratings situation, and the end of the NBA on TNT. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
NBA ratings warning signs, YouTube's NFL future and state of SportsCenter 23.05.2025 43:57
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss warning signs ahead for the NBA Playoffs as Oklahoma City moves closer to the NBA Finals; YouTube's future as an NFL rights holder; and the state of SportsCenter following the end of its Los Angeles edition. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...
NFL goes big with its 2025 schedule, Michael Jordan's NBC gig, and more 17.05.2025 57:08
On the new edition of the Sports Media Watch podcast, Jon Lewis and Armand Broady break down the NFL schedule and what it says about the league's approach to the ratings, and to the competition. Plus: thoughts on the latest NBA nostalgia play by NBC, the hiring of Michael Jordan. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
NBA on NBC reboot: Jim Fagan AI, nostalgia, studio roles and more 09.05.2025 52:10
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the recent news surrounding the NBA on NBC reboot, including the decision to use an AI-generated version of voiceover artist Jim Fagan, the risks of going to far with nostalgia, and how much the fond memories of NBC can be attributed to the NBA's subpar TV coverage from ESPN/ABC. Plus, why NBC should go w...
NBA playoffs leaving RSNs, future of NBA TV, Mel Kiper, Bill Belichick and more 02.05.2025 56:02
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the looming end of NBA playoff coverage on local TV, what the future holds for the league's NBA TV channel, Mel Kiper's NFL Draft performance, the Bill Belichick situation and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Talking streaming and sports TV tech with Wim Sweldens of Kiswe 28.04.2025 29:17
On a special edition of the Sports Media Watch Podcast, Jon Lewis talks with Kiswe co-founder Wim Sweldens about the streaming company's sports ambitions, technological innovations in the near and long term, and the trend toward hyper-personalized sports offerings -- including potentially AI-generated play-by-play. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://...
Shannon Sharpe situation, NBA playoff ratings, Mike Patrick retrospective and more 25.04.2025 50:49
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the latest developments in the Shannon Sharpe situation and the implications of his legal case. Plus: the hosts discuss NBA playoff ratings and offer a retrospective on the life and career of the late ESPN voice Mike Patrick. Plus, much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-O...
Lee Corso's retirement, NBA ratings and schedule, Masters TV coverage and more 18.04.2025 1:09:32
On the new Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss the career of Lee Corso and his upcoming retirement from ESPN's College Gameday. Plus, they recap the NBA's regular season ratings and dissect the league's decision to leave the Warriors off of ABC's schedule this weekend. Finally, they discuss last weekend's Masters TV coverage and why the event is such...
Women's national championship audience, men's tourney, MLB media rights and more 11.04.2025 34:16
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady break down the viewership for the NCAA women's basketball national championship and the men's edition as well, plus dive into Major League Baseball's latest media rights strategy. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
How Women's NCAA is holding up sans-Clark, Men's Final Four, MLB TV coverage and more 04.04.2025 57:22
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady discuss how viewership for the NCAA women's basketball tournament has held up post-Caitlin Clark, ratings potential for the men's Final Four, flaws in MLB TV coverage and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy
Talking ratings and measurement with Bryan Goski of VideoAmp 31.03.2025 51:49
On a special bonus edition of the Sports Media Watch Podcast, Jon Lewis is joined by VideoAmp Executive Vice President of Revenue Bryan Goski for an in-depth discussion about ratings and measurement in a changing era, including the benefits -- and limits -- of "Big Data," out-of-home viewing and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci...
CBS announcer shakeup, March Madness ratings, Bob Costas thoughts and more 28.03.2025 48:26
On the new edition of the Sports Media Watch podcast, Jon Lewis and Armand Broady dive deep into CBS's football announcer shakeup, breaking down Gary Danielson's retirement, JJ Watt's surprise promotion, and Charles Davis' future. Plus, a look at March Madness ratings on both the men's and women's side, and what to expect for Caitlin Clark's second WNBA season in the wa...
Special guest Bob Costas on his career, journalism and much more 21.03.2025 1:22:08
Famed broadcaster Bob Costas, who was the longtime face of NBC Sports and more recently has called Major League Baseball games for TBS and MLB Network, joined Jon Lewis and Armand Broady on the Sports Media Watch Podcast this week in a wide-ranging interview covering the final years of his career on TBS -- including the criticism he received for his work in last year’s postseason -- his relationsh...
NBA ratings and guest Jorge Sedano 14.03.2025 1:17:06
On the new edition of the Sports Media Watch Podcast, Jon Lewis and Armand Broady are joined by ESPN's Jorge Sedano for an extensive conversation about his time on ESPN's "Around the Horn," his foray into play-by-play, the state of the Lakers and the controversy surrounding NBA media coverage. Plus, Jon and Armand discuss the weekend NBA ratings and whether the NBA can ever get vie...
End of "Around the Horn," Zaslav's NBA comments and the future of WBD, Jimmy Johnson's retirement 07.03.2025 49:35
On the latest edition of the SMW podcast, Jon Lewis and Armand Broady discuss the end of the long-running ESPN show "Around the Horn" after 23 years on the air. The hosts analyze how the show has evolved over time, from its early days with a more confrontational tone under host Jay Mariotti, to the current more measured approach under Tony Reali. They explore how the show's diversifica...
MLB-ESPN split, Four Nations ratings recap, Richard Jefferson, Laura Rutledge and more 28.02.2025 52:09
On the new SMW podcast, Jon Lewis and Armand Broady dissect the end of the MLB-ESPN partnership, examining the tone and implications of MLB Commissioner Rob Manfred's memo to owners. The discussion then shifts to the surprising success of the NHL's Four Nations Face-Off, which delivered viewership milestones for the league. The hosts also touch on the latest developments surrounding the NB...
All-Star ratings, NBA's negative media, Daytona 500, Four Nations Face-Off and more 20.02.2025 46:07
On the new edition of the Sports Media Watch podcast, Jon Lewis and Armand Broady discuss the ratings for the NBA All-Star Game and the broader negative media coverage of the league -- including the role its own media partners play in the complaints. Plus, Daytona 500 and Four Nations Face-Off ratings, plus will Netflix actually bid for Sunday afternoon NFL rights? Advertising Inquiries: https://r...
Super Bowl ratings breakdown, Brady's performance, Luka's Laker debut and more 14.02.2025 35:27
This episode of the Sports Media Watch Podcast dives into the record-breaking Super Bowl viewership numbers, analyzing the impact of methodology changes on the data. Hosts Jon Lewis and Armand Broady also break down Tom Brady's performance as a broadcaster and discuss the future of Fox's NFL coverage. Plus, insights on the NBA's Luka-LeBron pairing and the ongoing negotiations between...
Super Bowl preview: Brady, the ratings, halftime and the future 08.02.2025 38:08
In this Super Bowl preview edition of the Sports Media Watch Podcast, hosts Jon Lewis and Armand Broady discuss Tom Brady's debut on the Big Game, the expected TV ratings and more, including the Kendrick Lamar halftime show and whether Fox Sports may be in its final years covering the Super Bowl. The hosts analyze Brady's broadcasting experience and the challenges he may face as the sole a...
AFC vs. NFC ratings, Reggie Miller to NBC, Greg Olsen's future and more 30.01.2025 29:07
On this week's Sports Media Watch Podcast, hosts Jon Lewis and Armand Broady break down the sharp ratings gap between the NFL conference championship games and the lack of NFC starpower. The podcast also covers NBC's reported interest in hiring Reggie Miller as a lead NBA analyst and whether there is a shortage of established NBA analysts in the industry. Additionally, they discuss the sta...
NFL ratings, LIV Golf on FOX, Bob Uecker and future NBA announcers 23.01.2025 30:04
In the latest episode of the SMW podcast, Jon Lewis and Armand Broady dive into the declining NFL playoff ratings, exploring why the league may be a victim of its own recent success. They also break down the LIV Golf Tour's new TV deal with Fox Sports and what it means for the upstart league's future. Plus, the hosts pay tribute to the legendary Bob Uecker and wish Dick Vitale well in his...
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