Sports Marketing Machine Podcast

Send us Fan Mail In this episode, Jeremy Neisser discusses the power of LinkedIn for sports teams and how it can be used to grow a fan base and sell more tickets. LinkedIn has 900 million users worldwide, with 310 million being monthly active users. Unlike other social networking sites, LinkedIn is designed specifically for business networking. It allows teams to target an audience by their job, m...

Send us Fan Mail In this podcast episode, I dig into BlipBillboards.com and how teams can buy deeply discounted digital billboards in their community to promote their games.  I also share how digital billboards allow you to be promotion-specific rather than be locked into a long-term deal where you don't have the flexibility to change content frequently.  Digital billboards offer several bene...

Send us Fan Mail In this episode, Jeremy Neisser discusses marketing tactics for building audiences within a meta business suite. He focuses on three key audiences: website visitors, single-game buyers, and video viewers. By retargeting website visitors, teams can stay top of mind and increase the chances of conversion. Uploading single-game buyer data allows for targeting and converting them into...

Send us Fan Mail In this episode, Jeremy Neisser interviews Chad Collins of Legacy Search, a talent acquisition firm specializing in helping sports teams find high-level executives. Chad shares his background in sports and his journey from working in various roles to starting his own company.  He discusses the importance of culture, work-life balance, and transparency in job postings. Chad also pr...

Send us Fan Mail In this episode, John Wilson from Ballgame Consulting shares insights on what GMs are looking for from their marketing directors.  The conversation covers topics such as the importance of planning and execution in marketing, utilizing all platforms for marketing, tracking ticket sales, supporting sales and sponsorship teams, using social media to generate sales leads, promotion st...

Send us Fan Mail In this episode, Jeremy Neisser interviews Tariq Ahmed, an expert on Name, Image, and Likeness (NIL) for college athletes. We dive into:  1. What is NIL & some of the rules related to it 2. What is the best way to connect with local athletes 3. How to craft a pitch that is a win-win for both parties 4. Why social media is the biggest driver for NIL deals with local athletes. ...

Send us Fan Mail In this episode, the host discusses how often sports teams should be posting on social media. He challenges the recommendation of posting 11 times a day on various channels and highlights the differences between businesses and sports teams. The host suggests creating a social media shot list that reflects the team's story and using analytics to determine the most effective po...

Send us Fan Mail In this episode, Jeremy Neisser interviews Alan Sanchez from the People's Media Relations to discuss how sports teams can get free television coverage. Alan shares his background in TV and explains the importance of packaging ideas for the media. He emphasizes the need to offer unique and engaging content to capture the attention of reporters. Alan also provides tips on build...

Send us Fan Mail In this episode, Jeremy Neisser discusses the difference between views and viewers on social media and why they matter. He explains that views refer to the number of times a video appears on a screen, while viewers are the actual people who watch the video. The importance of views lies in increasing brand awareness and reaching a wider audience, while viewers are crucial for long-...

Send us Fan Mail In this episode, Jeremy Neisser discusses five important social media metrics that sports marketers should pay attention to. These metrics include sales, conversion rate, reach, click-through rate, and engagement rate. ​ Jeremy emphasizes the importance of tracking ticket sales through social media and knowing the conversion rate to understand the effectiveness of social media in...

Send us Fan Mail In this episode, Jeremy Neisser discusses four marketing terms related to digital marketing activities in sports. He explains Customer Acquisition Cost (CAC), Lifetime Value (LTV), Conversion Rate, and Average Order Value (AOV). Jeremy emphasizes the importance of understanding these terms and provides insights into their significance for sports organizations. He also shares four...

Send us Fan Mail In this episode, Jeremy Neisser discusses the importance of creating videos for social media and the impact they can have on a sports organization's fan base.  Jeremy highlights three reasons why more video content should be created: improved reach and discoverability, higher conversion rates, and better storytelling.  The conversation then shifts to how to create video conte...

Send us Fan Mail In this episode, Jeremy Neisser discusses the importance of a social media shot list for capturing photos and videos during a game. He emphasizes the need to craft the shot list based on the story you want to tell and the intended audience. Jeremy also suggests expanding the shot list to include other opportunities for promoting the team or organization. He provides six essential...

Send us Fan Mail In this episode, the host discusses ways to grow your email database using social media. While social media is a great avenue to build awareness for your games, email marketing has a higher conversion rate and better return on investment. The host provides four ideas to use social media to grow your email database: running enter to win contests, using a call to action in your link...

Send us Fan Mail In this episode, Jeremy Neisser discusses the importance of growing your email database during the off-season and provides two unique ideas for growing it during the season. He emphasizes the need to increase the opportunity to collect email addresses to turn single game buyers into fans who attend multiple games. Jeremy explains the current email database and attendance numbers a...

Send us Fan Mail In this episode, Jeremy discusses the importance of growing your email database during the off-season. While the in-season is a prime time for email list growth, teams often neglect the off-season, leading to burnout and decreased engagement from single game buyers. Jeremy emphasizes the value of a large and convertible email list, as well as the opportunities for growth during th...

Send us Fan Mail In this episode, Jeremy Neisser discusses the importance of email marketing in sports and provides tips on how to engage season ticket holders and single game buyers through email communication. He emphasizes the need to set the stage for communication with season ticket holders from day one and over communicate changes to keep them informed. For single game buyers, he suggests se...

Send us Fan Mail In this episode, Jeremy Neisser discusses six marketing opportunities or adjustments that can be made to increase ticket sales through email optimization. The topics covered include the timing of email sending, making emails skimmable, matching email copy with landing pages, limiting links and having multiple calls to action, incorporating social media content, and regularly updat...

Send us Fan Mail In this episode, the Jeremy Neisser discusses the importance of the preview text in email marketing for sports teams. The preview text is the small text below or next to an email's subject line in the inbox, providing additional insight or context. The host emphasizes the value of updating the preview text to increase the chances of fans opening the email.  Guidelines for the...

Send us Fan Mail In this episode, Jeremy Neisser discusses how to improve email subject lines to increase open rates, click-through rates, and sales. The conversation covers the importance of segmenting email lists, A/B testing subject lines, using scarcity and numbers, and incorporating emojis and personalization. The host emphasizes the need to avoid overusing certain tactics, such as scarcity a...

Send us Fan Mail In this episode, Jeremy Neisser discusses the importance of email segmentation in sports marketing. Email segmentation involves categorizing your email list based on where your buyers are in the purchase journey, allowing for personalized and relevant communication. The benefits of email segmentation include higher open rates, click-through rates, and deliverability, as well as re...

Send us Fan Mail In this episode, Jeremy Neisser discusses the effectiveness of email marketing in the sports industry. He emphasizes that email marketing is not dead and can provide a high return on investment. He shares statistics on open rates and click-through rates for sports teams' emails and highlights the importance of increasing these metrics to sell more tickets. Neisser also encour...

Send us Fan Mail If you work in Professional Sports or College Athletics and your primary goal is to sell more tickets to your games... this podcast is for you.  Each week Sports Marketing expert Jeremy Neisser will deliver practical marketing tips rooted in 21 years of professional and college digital marketing experience so that you can immediately apply to improve your marketing and SELL MORE T...