Sports Marketing Machine Podcast

Send us Fan Mail In this podcast episode, Joe Rixon from FanIQ shares insights on three key strategies for sports teams to improve their social media and content engagement. The strategies include leveraging influencers, user-generated content (UGC), and showcasing fan experience. Joe emphasizes the importance of matching content to the platform, engaging diverse audiences, and using influencer co...

Send us Fan Mail In this conversation, Jeremy Neisser sits down with industry expert, Steve DeLay of the Ultimate Toolkit to discuss the importance of creating a marketing plan that drives revenue for sports teams, the alignment between ticket sales and marketing, the concept of the sellout matrix, and the strategies for collecting email addresses and increasing ticket usage.  Additionally, he sha...

Send us Fan Mail In this episode, Jeremy Neisser shares three optimization tips using Awarity for sports marketing. He discusses the importance of monitoring top domains, maintaining consistent ad design, and managing ad frequency to maximize conversions and budget efficiency. Takeaways Monitor top domains for clicks and conversions to optimize budget allocation. Maintain consistent ad design with...

Send us Fan Mail In this episode, Jeremy Neisser sat down with Robbie Lightfoot from Box Out Sports.  Box Out Sports is a social media graphic solution that allows sports information directors and athletic communications individuals to quickly and easily create content to promote games, student-athletes, ticket sales, and more.  The platform provides drag-and-drop templates that can be customized...

Send us Fan Mail Travis Apple, Chief Revenue Officer at Logitix and host of the 52 Weeks of Hustle podcast, joins Jeremy Neisser on the Sports Marketing Machine podcast. They discuss the importance of giving back and the value of mentorship in the sports industry.  Travis shares insights from his podcast guests, emphasizing the need for hustle and the impact of building relationships. They also di...

Send us Fan Mail In this episode, Jeremy Neisser dives into the topic of Flexible Ticket Plans.  Flex plans are a growing trend in sports ticket sales, allowing fans to purchase a set number of tickets that can be used for any game.  The pros of flex plans include convenience for fans, affordability, and upfront revenue for teams.  However, there are also cons, such as the challenge of surpassing...

Send us Fan Mail Summary In this episode, Jeremy Neisser discusses the concept of return on ad spend (ROAS) and shares a story about a team that realized their ROAS was wrong. The team hired an ad agency to manage their ad budget, and the agency reported a four-to-one return on ad spend despite a drop in attendance.  However, upon closer examination, it was revealed that most of the reported conve...

Send us Fan Mail In this episode, Jeremy Neisser discusses how marketing directors can help ticket sales teams by providing leads and sales. He introduces the concept of the hub and spoke model, where the marketing director acts as the hub connecting different departments.  He suggests three reports that marketing directors should provide to the ticket sales team:  Multi-game single buyer report S...

Send us Fan Mail In this episode, Jeremy Neisser chats with BJ Millican, the Associate AD for Marketing, Communication, and Broadcast from Samford University, about the open role of Director of Marketing and Fan Engagement. The role involves creating an engaging in-venue atmosphere, promoting games, and connecting with the community. The Director of Marketing will have some direct reports and a ma...

Send us Fan Mail Summary In episode 64 of the Sports Marketing Machine Podcast, Jeremy Neisser sits down with Scott Peace, Associate AD for Marketing at Kent State, and discusses his background in sports marketing and the strategies he implemented to increase attendance at college athletic events. Scott shares that he emphasizes the importance of intentionality, creativity, and purpose in marketin...

Send us Fan Mail In this episode, Jeremy Neisser interviews Alyssa Ege, the founder of Sail Away Media, about running ads on TikTok. They discuss the benefits of advertising on TikTok, the differences between TikTok and other platforms like Facebook, and the various targeting options available on TikTok. They also touch on setting up a TikTok shop, generating leads through TikTok ads, and the impo...

Send us Fan Mail In this episode, Jeremy Neisser interviews Michael Brinkman, the Director of Partner Success at Full House Solutions , about lead generation and the use of purchased lists in sports marketing. Michael shares his background in sports sales and marketing, as well as his experience working with Full House Solutions.  He explains the products and services offered by Full House Solutio...

Send us Fan Mail In this episode, Jeremy Neisser discusses how sports teams can use AI to improve their marketing efforts. He focuses on two specific ways: using AI to write better copy and using AI to extract data.  By leveraging AI tools like ChatGPT and Google Bard, teams can generate targeted social media posts and emails, as well as gain insights from ticketing data. Jeremy emphasizes that wh...

Send us Fan Mail Luke Sawhook from the Hudson Valley Renegades shares insights on leveraging TikTok for sports marketing. He emphasizes the importance of consistency and authenticity in content creation, highlighting the value of organic growth on TikTok. Luke discusses the role of TikTok in building brand loyalty and reaching a younger demographic. He provides tips on using hashtags effectively a...

Send us Fan Mail In this episode, Jeremy Neisser and Ali Alden discuss how data-driven messaging drives ticket sales. They emphasize the importance of clear copy and messaging in marketing, as well as the power of language in influencing buying decisions. They explore how teams can use data to create targeted copy that resonates with their audience, and the role of questionnaires in gathering cust...

Send us Fan Mail In this episode, Jeremy Neisser discusses marketing mini plans during the season. He covers topics such as turning single game buyers into multi-game buyers, post-game emails for single game buyers, renewing current mini plan holders, providing value through communication and relationships, creating reminders for mini plan holders, and bounce back offers for single game buyers. He...

Send us Fan Mail Part 1 of the 2 Part Series:  This episode of the Sports Marketing Machine Podcast focuses on marketing for mini-plans in the sports industry. Mini-plans are a way for fans to attend a set number of games during the year, and teams often choose the most popular games or games they want to sell out for these plans.  The goal of mini-plans is to eventually convert fans into season t...

Send us Fan Mail In this episode, Jeremy Neisser chats with Ralph Burns, co-host of the popular digital marketing podcast Perpetual Traffic and founder of Tier11 ad agency . Ralph and his team manage over $150 million in ad spend on various networks including TikTok, Meta, and Google. They discuss the shift in advertising strategies, emphasizing the importance of creative and the need to move up t...

Send us Fan Mail In this episode, Jeremy Neisser introduces the KISS framework, a project management framework that helps organize activities and ideas related to a specific action.  He explains the acronym KISS, which stands for Keep, Improve, Start, Stop, and provides examples of how to categorize activities using this framework. Jeremy emphasizes the importance of prioritizing and taking action...

Send us Fan Mail In this episode, I sit down with Kris McCarthy, co-founder of FanSaves a digital coupon platform for teams. Most teams have paper coupons that they distribute for sponsors before, during, or after games. Oftentimes these coupons are thrown in the trash, left in cars, and ultimately never used. Summary: Fansaves is a digital platform that offers fans discounts and deals from the sp...

Send us Fan Mail In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more.  By having everything in one pla...

Send us Fan Mail In this episode, I sit down with Heather & Carie from Destroy Promotional Products (Destroyer. Rocks) to talk all things promotional giveaways at games. They discuss hot products and giveaways for sports teams, trends in promotional items, season ticket holder gifts, alternate identities, and more. They emphasize the importance of creativity and customization in promotional gi...

Send us Fan Mail In this episode, Jeremy Neisser discusses the power of testimonials in selling more tickets for sports events. He explains how testimonials can demonstrate empathy and authority, and shares tips for choosing the right candidates to provide testimonials. Jeremy also provides three key questions to ask when collecting testimonials, and highlights five places where testimonials can b...

Send us Fan Mail In this episode, Jeremy Neisser shares the story of Troy Murphy and how the Golden State Warriors used data to make decisions. Troy Murphy, a power forward, was signed to a lucrative contract based on his rebounding statistics.  I dive into the story of Troy Murphy of the Golden State Warriors.  Troy Murphy was a 6 foot-11 power forward out of Notre Dame that the Golden State Warr...

Send us Fan Mail In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices. Link to the YouTube walk-through video What is a Boosted Post on Facebook: A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page. It's a quick and easy way to get your content in front of a larger...