Sports Marketing Machine Podcast

Send us Fan Mail What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout hits. We unpack: How teams use nostalgia, cultura...

Send us Fan Mail In this episode of The Sports Marketing Machine Podcast , host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in seconds — ChatGPT can act like your own virtual ma...

Send us Fan Mail In this episode of The Sports Marketing Machine Podcast , host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and underused) tool in your mar...

Send us Fan Mail In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Google Forms by segmenting responses by fan type, ag...

Send us Fan Mail In this episode, Jeremy sits down with Jonathan Hufnagel , founder and CEO of Dash , the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and create unforgettable in-game experiences. Jonathan...

Send us Fan Mail In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales. Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how teams with modest budgets can now launch high-imp...

Send us Fan Mail In this episode of The Sports Marketing Machine Podcast , host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader . While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal.  Jeremy explains how smart promotions protect perceived value , generate buzz,...

Send us Fan Mail In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming . From reading programs to Little League nights and summer camps, teams engage with thousands of families every year… but most fail to collect the right data that fuels future revenue. Jeremy shares why collecting just a f...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned. With 85% of single-game buyers not returning the following season, teams are leaving massive revenue on the table. Jeremy breaks down a proven, cost-effective solution: the “We Miss You” email stra...

Send us Fan Mail In this episode of The Sports Marketing Machine , host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long concession line — but how your team responds can turn frustration into fierce loyalty. Jeremy shares memorable examples from companies like 1-800-F...

Send us Fan Mail In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience. Instead of sending out generic surveys that lead nowhere, Jeremy walks through five key categories every fan survey should cover — from ticket acce...

Send us Fan Mail In this episode of The Sports Marketing Machine Podcast , host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vibe.co — the self-service streaming TV ad platform that’s changing how teams approach awareness and brand marketing. Jeremy breaks down how sports teams (even with limited budgets or staff) can now create, launch, and track targeted TV campaigns without n...

Send us Fan Mail Summary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email list or you have a $20K marketing budget, Jeremy walks you through exactly where to invest at each stage. You'll learn why building your owned audience...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting —what it is, why it works, and how to do it effectively. Jeremy walks through step-by-step how to retarget website visitors and social media engagers , while showing you how to exclude recent ticket buyers so you’re not wasting ad d...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences . As part three of the Meta Ads 101 series, this episode unpacks how sports teams can find new, high-quality fans by targeting people who are most similar to those already engaging—like video viewers, past ticket buyers,...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists —one of the most underrated ways to stretch your ad dollars and reach the right fans. Jeremy walks through why every sports team should separate their audiences (like single-game buyers vs. season ticket holders) and how to...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads , breaking down small but powerful tweaks that can make a big difference in your campaign results. Today’s focus? The critical difference between Link Clicks and Landing Page Views . While they sound similar, choosing the wrong one can tank your ROI. Jere...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or targeting specific demographics.  The episode also covers the benefits of buying lists, including fast access to potential fans and target...

Send us Fan Mail In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community events, leveraging hotel and tourism partnerships, utilizing movie theater advertising, and engaging in influencer marketing.  Each strateg...

Send us Fan Mail In this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports . They explore the challenges teams face in engaging fans, utilizing data effectively, and the significance of targeted marketing strategies.  The discussion highlights successful case studies, the impact of creative campaigns, and the nece...

Send us Fan Mail In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies.  He discusses the psychological principles behind why personalization works, how Amazon utilizes data to enhance customer experience, and offers practical examples for sports teams to imp...

Send us Fan Mail In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild , along with Amanda McGuckin Hager from TrueDialog , to discuss the impact of text messaging on fan engagement and ticket sales.  The conversation covers the selection of TrueDialog as a partner, the importance of a service-first approach in communication, the evolution of fan commu...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorpo...

Send us Fan Mail In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast and highlights the importance of following up with interested customers.  Neisser provides actionable strategies for marketing teams to conv...

Send us Fan Mail In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience. Drawing lessons from Taylor Swift and Mike Rowe, Neisser highligh...