Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Cricket takes the headlines again this week but unfortunately for the wrong reasons with a poor tweet offending Indian cricket fans.  We chat with Francis Leach on ABC Grandstand about that tweet and what options teams have when advertising on social media.  We look back at the Year that was on Facebook & Twitter.  I explain why Snapchat is not the right platform for sports and why you shouldn't b...

This week on Sports Geek Podcast it's Cricket season as summer hits down under and England are taking on Australia in the Ashes.  With Francis on ABC Grandstand look at mobile apps and where does audio and live play by play fit in? On Harftime we chat about YouTube, is it just for viral hits? How can sports leverage viral videos. Full show notes - https://sportsgeekhq.com/podcast/sgp-027-summer-of...

This week on Sports Geek Podcast we head out to see the new digs for Essendon Football Club in the AFL now named True Value Solar Centre.  I chat with Justin Rodski & Marc Bertieri about the tough year the Bombers had with the ASADA investigation dominating their season and how they plan to bounce back in 2014. On ABC Grandstand with Francis Leach we look at two sides of social media with the #SFB...

Twitter is now a public company, will it's focus on profits change the experience for sports fans? On Grandstand we discuss Twitter IPO and we discuss strategy how digital plays a big role in fan development. Then we chat with Director of CRM and Analytics at Columbus Blue Jackets Jeff Eldersveld about how he uses  Ticketnet  to drive more ticketing leads into his database. Full show notes - https...

Richard Clarke is the managing editor for Arsenal Media Group driving all the content for Arsenal fans around the world, we chat with him on ABC Grandstand. In a recent visit to Perth I sat down with Matthew Gepp to discuss what has worked for West Coast Eagles and what they have planned for 2014. Full show notes - https://sportsgeekhq.com/podcast/sgp-024-arsenal-content-strategy-and-westcoasteagl...

Westpac Stadium CEO Shane Harmon chats about his experience with Rugby World Cup in 2011 and his new role at Westpac Stadium in Wellington. On Harf Time we look look back at why #WarriorsLive was a success bringing fans into the huddle at a preseason practice. Full show notes - https://sportsgeekhq.com/podcast/sgp-023-shane-harmon-on-digital-venues-and-warriorslive/

Collingwood Digital Media manager Jonathon Bernard discusses the importance of story telling for Collingwood TV and The Club on this week's Sports Geek Podcast. On Harf Time we look at what the NBL needs to do to reconnect with a lost generation of fans. Full show notes - https://sportsgeekhq.com/podcast/sgp-022-collingwoodtv-to-the-club-jonathon/

In this Sports Geek Podcast we discuss that with Adrian Kinderis and look at the advertising from the AFL and NRL Grand Finals on comparison with NFL Super Bowl.  Education is a big part of sales process as LA Clippers explain variable and dynamic ticket pricing to their season ticket holders. Full show notes - https://sportsgeekhq.com/podcast/sgp-021-call-to-action-in-sports-tv-advertising-and-cl...

In this Sports Geek Podcast we chat to Dan Harbison who has left the sports industry after several years leading the digital efforts of the Portland Trailblazers to take up a new role as head of New Media at Caesars Entertainment in Las Vegas we chat with Dan on ABC Grandstand. On Harf Time we look at ticketing campaigns and promotions gone wrong and with A-League kicking off we take you behind th...

In this Sports Geek Podcast we chat to Dan Butterly from the Mountain West looking back on how the conference started and how they developed a fan base and brand for the conference over last 10 years. Twitter does a deal with NFL what does it mean for sports fans in NFL and other sports and how does Facebook counter to show it's dominance online? Full show notes - https://sportsgeekhq.com/podcast/...

In this Sports Geek Podcast we chat to James Rigby from Blues about True Blue HQ built using Digital Cheer Squad helped him activate Blues fans with the team and a key digital sponsor. We also chat with Jarrod Price from the Brisbane Lions on dealing with upset fans when a club legend is let go as coach and then amplifying fans buoyed by the another club legend stepping in a new coach. Full show n...

In this Sports Geek Podcast we look at the College Football scene with Chris Freet from the University of Miami. Chris talks about Hurricanes Game Pass a new loyalty system to reward the season ticket holders. We chat with Emeric Ernoult from Agorapulse about latest in Facebook trends as we compare the Facebook activity of teams in UK with Manchester United & Arsenal and USA with Green Bay Packers...

In this Sports Geek Podcast we look at the power of the crowds online for content and potentially funding new projects. We discuss motorsport with Ford Brown from V8 Supercars getting ready for Bathurst 1000. Facebook have changed the rules once again, are you up to date? We also profile what must be the world's smallest Instagram project from Projecteo. Find out what new project has hit the podca...

In this Sports Geek Podcast we chat with Tinus Le Roux from Fancam discussing digital activations and developing campaigns that are fan centric at SEAT Conference. Recently a few AFL players social media accounts were hacked so I chat with Francis on ABC Grandstand on what you can do to protect your accounts from hackers. We look back at how the focus of digital teams are changing to meet the dema...

Here is the the mega interview SEAT Conference edition of the Sports Geek Podcast in this episode you'll hear from Kevin Naylor (Indiana Pacers) and Steve Conley ( Boston Red Sox ) what it is like working in the sports IT industry, Russell Scibetti ( New York Jets ) will continue his Q&A of Paul Greenberg on CRM and we look back at #SEAT2013 with team #blackshirts members BJ Scott and Colin Stoffe...

Back from SEAT Conference in Kansas City, what a great conference. This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR. You can follow along via on Slideshare below or download from Slideshare. Full show notes - https://sportsgeekhq.com/podcast/sgp-013-digital-case-studies-explained-from-seat2013/

In episode 12 of the Sports Geek Podcast we chat with Tod Caflisch from Detroit Red Wings on how IT is playing a big role in sports performance analytics and stadium activation. We catch up with Trendsmap.com's John Barratt to understand how Trendsmap works and look behind the scenes of #ALvMU Sports Trendsmap built for the A-League All-Stars game against Manchester United. On Harf Time we discuss...

Very excited announcement in this Sports Geek Podcast, we are happy to announce in partnership with Trendsmap.com the first Sports Trendsmap built for the A-League All-Stars game against Manchester United. In this episode I chat with Francis on ABC Grandstand how Sports Trendsmap cam together and I talk about some of the future plans we have for it. After a brief appearance by Kevin Naylor from In...

Wow EPISODE 10, we've hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handl...

In this week's Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August. On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received...

In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view. Full show notes - https://sportsgeekhq.com/pod...

Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour. Full show notes - https://sportsgeekhq.com/podca...

On the mend from achilles surgery, in this week's Sports Geek Podcast we chat to Robert Squillacioti about how the  @Socceroos  are connecting with mainstream Australia over 3 weeks trying to qualify for World Cup 2014.  Since the NHL Finals we go back into our  ABC Grandstand  archive with our chat with Dewayne Hankins who at the time was working at AEG Sports with the  @LAKings . Full show notes...

Apologies if you expected a Sports Geek Podcast yesterday but unfortunately an injury caused some delays. Find out more in the podcast, in today's episode we catch up with Daniel Pinne from the Melbourne Storm on Harftime with Daniel Harford and Nick Truelson from the Western Bulldogs joins Francis Leach and I on ABC Grandstand. Full show notes - https://sportsgeekhq.com/podcast/sgp-005-melbourne-...

In episode 4 of the Sports Geek Podcast I catch up with  Manly Sea Eagles  and  NRL  player  George Rose  to get an athlete point of view on social media and his take on the current social media discussion on racism.  We also go back in the  ABC Grandstand  archives as  Francis Leach  and I chat to  Chris Zeppenfeld from the Charlotte Bobcats about CRM and ticket sales. Full show notes - https://s...