Sports Geek

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Business EN ↓ 728 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Author

Sports Geek

Category

Business

Podcast website

sportsgeekhq.com

Latest episode

Jul 8, 2026

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Episodes

Australian Open - Growing media rights globally - Alfonso Medina, Tennis Australia - SPORTS GEEK REPLAY 03.01.2024

SPORTS GEEK REPLAY (from Nov 2022 - 311). Tennis Australia's Alfonso Medina chats with Sean Callanan on how media rights landscape has changed, not only in dollar value but in how they are divided globally and amongst commercial partners. Show notes https://sportsgeekhq.com/podcast/alfonso-medina-tennis-australia

Building International Fandom - Glen Rolls, La Liga - SPORTS GEEK REPLAY 02.01.2024

SPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-l...

Sponsorship - The Deal, The Work, The ROI - Anneliese Mesilati, UBS - SPORTS GEEK REPLAY 01.01.2024

SPORTS GEEK REPLAY (from Nov 2022 - 311). Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/

Nottingham Forest Taking on Premier League - Jamie King - SPORTS GEEK REPLAY 31.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). Jamie King, Marketing Director at Nottingham Forest FC discusses his current role at Nottingham Forest FC, where he is focused on digital transformation and lifting digital results on the big stage. Additionally, he chats about his experience with the NFL and how he worked to develop a fan base for the NFL in the UK.  Show notes -   https://sportsgeekhq.co...

Beyond Greatness – Jane Fernandez, FIFA Women's World Cup 2023 - SPORTS GEEK REPLAY 30.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas' run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023

Delivering a World-Class Games Experience - David Michael, LA28 - SPORTS GEEK REPLAY 29.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technolog...

Stadium Technology Enhancing The Fan Experience – Costa Kladianos, San Francisco 49ers - SPORTS GEEK REPLAY 28.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). Costa Kladianos Head of Technology of San Francisco 49ers talks about the importance of using technology to streamline operations and improve fan experience, the potential of AI in predicting and enhancing fan experience, and the significance of the Super Bowl and FIFA World Cup for Levi's Stadium. A great listen for sports technology enthusiasts and profe...

Community Is The Key To Success - James Johnson, Football Australia - SPORTS GEEK REPLAY 27.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). In this Sports Geek podcast episode, James Johnson, CEO of Football Australia, chats with Sean Callanan about his journey into the sports business, growing up playing football in a small Queensland community town, and his passion for player rights. Johnson shares his experience working at the Asian Football Confederation and establishing the Professional F...

The most fun team in hockey - Dan LaTorraca - Carolina Hurricanes - SPORTS GEEK REPLAY 26.12.2023

SPORTS GEEK REPLAY (from Nov 2022 - 311). Learn about digital and marketing in this chat with Dan LaTorraca from the Carolina Hurricanes including how use humour and banter to bring your fans closer (while firing up your rivals). Show notes -   https://sportsgeekhq.com/podcast/ dan-latorraca-carolina-hurricanes /

South East Melbourne Phoenix, a Rising Force - Tommy Greer 19.12.2023

In this Sports Geek interview with Sean Callanan, Tommy Greer from South East Melbourne Phoenix chats about the successful growth of the franchise post-COVID, attracting big-name athletes as owners, and stepping from playing to front office.  Show notes - https://sportsgeekhq.com/podcast/tommy-greer-south-east-melbourne-phoenix

Improving the Fan Experience: A Data-Driven Approach - Jacob Rosen, Memphis Grizzlies 12.12.2023

In this Sports Geek interview with Sean Callanan, Jacob Rosen from the Memphis Grizzlies discusses improving the fan experience, utilising AI and technology, and promoting a fan-centric approach through data analytics. Show notes - https://sportsgeekhq.com/podcast/jacob-rosen-memphis-grizzlies/

Unleashing Creativity to Drive Fandom - Jennifer van Dijk, SUPERPLASTIC 05.12.2023

In this Sports Geek interview with Sean Callanan, Jennifer van Dijk from SUPERPLASTIC shared insights on the importance of creativity, customising collaborations, and using data to understand audience preferences across sports, art & entertainment. Show notes - https://sportsgeekhq.com/podcast/jennifer-van-dijk-superplastic/

Networking can be your superpower - Reuben Williams, SportsGrad 28.11.2023

In this Sports Geek interview with Sean Callanan, Reuben Williams from Sports Grad shares insights on how to break into the sports industry, the significance of networking and community, and the development of Sports Grad as a platform for connecting professionals in the sports business. Show notes - https://sportsgeekhq.com/podcast/reuben-williams-sportsgrad/

Only The Bold - Dan Butterly, The Big West 14.11.2023

In this Sports Geek interview, Dan Butterly, Commissioner for The Big West, discusses the importance of parity in college sports, the impact of NIL on NCAA sports and ensuring the best experience for Big West student-athletes. Show notes - https://sportsgeekhq.com/podcast/dan-butterly-the-big-west/

Drive revenue from digital marketing - G.M. Ciallella, Anaheim Ducks 08.11.2023

In this Sports Geek interview, G.M. Ciallella from Anaheim Ducks chats about  advertising strategies and testing new platforms with a strong focus on revenue. Show notes - https://sportsgeekhq.com/podcast/gm-ciallella-anaheim-ducks/

Creating Memorable Fan Experiences - Lewis O'Flynn, MCC 31.10.2023

In this Sports Geek interview, Lewis O'Flynn from Melbourne Cricket Club shares insights on his experience across sponsorship and his role in ensuring the MCG remains a destination for MCC members and fans. Show notes - https://sportsgeekhq.com/podcast/lewis-oflynn-melbourne-cricket-club/

Growing the game for all - Dean Bosnich, NRL 24.10.2023

In this Sports Geek interview, Dean Bosnich from NRL chats about player development, why kids shouldn't specialise in sports, and the importance of providing opportunities for all levels of rugby league participation. Show notes -   https://sportsgeekhq.com/podcast/dean-bosnich-national-rugby-league/

Creating a Club that truly matters - Stu Taggart, Illawarra Hawks 18.10.2023

In this CEO Series interview, Stu Taggart from the Illawarra Hawks discusses the NBL's progress and the club's goal of connecting with the people of Illawarra as a key plank for success. Show notes - https://sportsgeekhq.com/podcast/stu-taggart-illawarra-hawks/

Beyond Greatness – Jane Fernandez, FIFA Women's World Cup 2023 10.10.2023

In the 350th Sports Geek episode, Jane Fernandez from FIFA Women's World Cup 2023 shares the success of the tournament, the amazing Matildas' run and the initiatives focused on sustainability, women's sport, and grassroots development. Show notes - https://sportsgeekhq.com/podcast/jane-fernandez-fifa-womens-world-cup-2023

Creating a Festival of Basketball at the World Cup - Cahyadi Wanda, Mahaka Sports 03.10.2023

Cahyadi Wanda from Mahaka Sports discusses the challenges and successes of hosting the FIBA Basketball World Cup 2023, including last-minute ticket sales, media coverage, engaging fan experiences, inspiring young people, and basketball's legacy and future growth in Indonesia. Show notes - https://sportsgeekhq.com/podcast/cahyadi-wanda-mahaka-sports/

Building international fandom - Glen Rolls, La Liga 26.09.2023

In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/

Culturally Relevant Marketing: Insights from Rodica Titeica, Subway 19.09.2023

Rodica Titeica from Subway talks about the importance of cultural relevance and authenticity in marketing, making measurable partnerships, executing exceptionally well, personalized proposals, and the success of Instagram as a marketing platform in this Sports Geek interview with Sean Callanan. A great listen for marketers and business professionals in the food industry. Show notes - https://sport...

Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA 12.09.2023

Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/pod...

Delivering a World-Class Games Experience - David Michael, LA28 05.09.2023

David Michael from LA28 talks about the challenges and opportunities in delivering a world-class games experience, caution when integrating new systems, exploring emerging technologies, and the importance of customer experience in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in the intersection of sports and technology. Show notes - https://sportsgeekhq.com/p...

Building a Legacy: Tim Silvers' Vision for the Adelaide Crows 29.08.2023

Tim Silvers from Adelaide Crows discusses his journey into sports business, the importance of teamwork and top talent, and the significance of understanding industry people and culture, and his vision for their legacy project, Thebarton Oval in this Sports Geek interview with Sean Callanan.  A great listen for sports business professionals and Adelaide Crows fans alike. Show notes - https://sports...

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