Sports Card Strategy Show

I’m a huge fan of using platforms the way that the platforms say to use the platforms. So today, I want to lift the hood into a part of Instagram that I guarantee most of you if not all of you haven’t seen yet. As content strategists, we’ve given clients and Data Driven Academy attendees the following advice over the last 12-24 months: On Instagram, document over create, show behind the scenes con...

Do you have an online store? You know, like Shopify, BigCommerce or even WooCommerce? Get ready, because there are some serious things you need to know about the most effective digital marketing practices to generate sales on your website. In short, Instagram and Facebook are where you need to be, running ads specifically. Get the following ready: Facebook Business Manager / Facebook Ads Manager A...

Most people don't think about Google Analytics at all, even when they know they should (see more here about spending 30 minutes a month in Google Analytics), but even those that do think about Google Analytics only think about it related to their website's data. But what about mobile apps? Did you know how easy it is to ensure you have your downloads, active users, most popular screens, user / beh...

Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to make data driven marketing decisions, right? Like, you want to know NOT ONLY HOW MANY CLICKS you g...

I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It's taken about 4-5 years, but it's all happening. Our Web Design and Digital Marketing Process is working for our clients, and for us. It's a total contradiction, simple but complex at the same time. Using data to drive design. Us...

In this episode, you hear audio from Data Driven Daily Tip 172, where I break down the data that exists inside Google My Business and how it can help you from a marketing and operations standpoint. Specifically, I talk about how to download a report that shows search data, map analytics and even foot traffic if you have more than one local business location. When it comes down to it, I’ve basicall...

There seems to be a lot of confusion among business owners about which SEO tactics are the lowest hanging fruit for them to tackle. A number 1 is a verified Google My Business Listing. But even for those of you marketers (from CMOs to Small Business Owners) savvy enough to verify your listing and pay attention to the data and capabilities around it, you may have noticed that you get pinged with up...

Are you in college and looking for a career path? Whether or not you like sports, or are interested in a career in professional or college sports, there are some solid learnings in here for you. I recently had the opportunity to sit down with three really solid current college students that have made a wise decision to do a summer internship with a professional sports league based out of Nashville...

Small Businesses want to know how to generate web traffic. SEO and blogging are still extremely effective ways to get found, and convert visitors into customers. More than 65% of Web Traffic still comes in from Google Organic Search (Blogging and SEO). In this episode of my podcast, you hear real audio from a client call about the technical side of Organic Search (Search Engine Tiles, Meta Descrip...

What Does General Data Protection Regulation (GDPR) Mean For Websites? So, GDPR, huh? :) I'm thinking that you either fall into one of two camps on this. Either you're familiar with this, or you're not. Regardless of what camp you fall into, and regardless of if you're a small business owner, marketer, web developer or whatever, this will be one of those things that EVERYBODY will ask you what you...

I was fortunate enough to attend VoiceCon in NYC, hosted by VaynerMedia. The conference focused on Digital Audio, Podcasting, Alexa Skills, Google Home Actions and more. Among the line-up of speakers were Justine Bloome (Chief Strategy Officer, VaynerMedia), Naomi Makofsky (Global Product Partnerships, Google Assistant, Google), Devin Nagy (Director, Technology and Emerging Platforms, Diageo), Mik...

In 2006, my beautiful wife Kate (sorry, I always refer to her that way, but she is a beautiful person, so I can't NOT refer to her that way :) said that she wanted to run a marathon. It was on her "bucket list." I was totally out of shape - like 55+ pounds overweight. Seriously. I had no business training for a marathon. But I was only 25 years old, and definitely need to get off my ass and do som...

This is a special episode. Audio ripped from a phenomenal talk my wife Kate Hickey and I had with 80 high school students in Spring Hill, Tennessee about how they can start now to build their careers in marketing, engineering or any other field they might be interested. I was super pumped to have the opportunity to talk to this group of students. A must listen for anyone with a high school student...

Over the past year, it's become increasingly clear - regular old email marketing just isn't really working that well anymore. B2B marketers that bought lists back in 2007-2010 and mass emailed prospects to try and convert just aren't having the same success. Why? I break it down on this episode.

I sat down with Will Acuff, co-founder of CornerToCorner.org, an amazing non-profit in Nashville, TN that has built a successful entrepreneurship program, graduating dozens of entrepreneurs each year that are increasing revenue by 20-30%. Will is full of energy, intelligence and his passion is infectious. You can't miss this show.

It's on and poppin'... the full episode with Sloane Scott of Punching Nun Group - smarter strategic marketing - out of the Nashville / Franklin, TN area. Sloane is a digital marketing pioneer and self-proclaimed "#2" with extremely hard work ethic and amazing experience as an entrepreneur and businesswoman. She had an amazing way of articulating all the points I was trying to make in a much better...

Sometimes, when you're seeking answers to questions about your life, business, parenting, family, the pursuit of happiness, making money or how to spend your free time, you have to simply take action and either get those answers from "successful people," "people you'd have dinner with," or you have to freaking "just do it" and see how it goes. I mean, stop dwelling on the question, and seek the an...

🔥🔥Episode with Emily Gold, Founder and CEO of Twice Social. The former fashion model turned social media influencer and I break down trends and news in digital media including Instagram, Facebook and LinkedIn.

Episode 37, with attorney Thallen Brassel. Did you know that whether you’re an Instagram Influencer or large corporation, you should be protecting yourself against FTC regulations related to Social Media and Digital Marketing? Attorney Thallen Brassel stopped by Data Driven Design to be a guest on the podcast. You don’t want to miss this episode!

Somewhere between Strengths and Weaknesses lies your intersection, a set of skills you need to learn to increase your earning potential.

301 Redirects are critical to the website redesign and launch process. Find out why! Don’t let runaway 301 Redirects hurt your business :)

Such a common problem in the SEO Client Services Game is a lack of communication with the client about what's really happening. Too many SEO Service Providers simply send a report every month and don't communicate. This is the easy way out, and the quick way to recurring revenue for the provider, but provides no value and is a complete rip off for the client. The client needs to know exactly how t...

Why have Black Friday and Cyber Monday basically become blatant invitations to unsubscribe from email lists? I examine the data and the psychology behind this, as well as what brands and small businesses should be doing throughout the year to avoid falling into this trap.

Is Keyword Ranking really as important as you think it is? This episode talks about why the actions and formula behind driving Keyword rankings are way more important to driving business than the Keyword rankings themselves. You have a business for a reason, let’s focus on that!

I sat down with Paige Holman, IT Manager of The Next Door Nashville to give her a WordPress Tutorial as well as talk Non-Profit Sector Tech and Digital Marketing.