Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships? Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—breaking down exactly how they positioned themselves, what they pitched, and where they probably left money on the table. Here's what we cover: Why custom website videos command premium...

Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard. But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?" So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll h...

Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit spo...

What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle. Here's what we cover: The exact budget questi...

What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts? In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success...

A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need mil...

Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join Learn more about my advanced sp...

"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship strategy under pressure. John is launching the Sell Smarts Summit in December (tickets are literally $1), and he needs to figure out how to land sponsors with almost no runway. But her...

How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire? In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplifica...

When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love. That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage....

What happens when a creator with 20,000 followers lands better sponsorship deals than creators with millions? Avi Gandhi proves that follower count is the least important metric when pitching brands—and he shares exactly how he's doing it. Here's what we cover: Why brands don't care about your follower count (and what they actually care about instead) The repurposing rights you're giving away for...

How do you confidently quote six figures for a sponsorship deal? What's the difference between a discount and actual gifted content? And should you ever stop following up with a brand? In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, he tackles real creator challenges—from pricing Emmy-worthy documentary projects to structuring YouTube collaboration deals to handling brands...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Liz Rowe, a data scientist at Intel with just 16,500 YouTube subscribers, turned a two-year-old unpaid tutorial into a paid sponsorship with Scribe—and she did it by following proven...

Getting your first brand deal as a smaller creator? It's intimidating as heck. You're looking around at other creators wondering "How are THEY landing all these deals?" Meanwhile, you're stuck applying to campaigns that reject you for not having 10K followers, or worse—brands are ignoring your pitches entirely. If you're a smaller creator who wants to start landing sponsorships, I've got five piec...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! I'm about to break all my own rules. In exactly 4 hours, I'm pitching a $12,500 sponsorship renewal—live on camera—with zero safety net. If this goes wrong, we might have to cut our...

Ever sent hundreds of brand pitches and gotten crickets? You're not alone. In this raw coaching call, we tackle one creator's brutal reality: 2,000 cold emails sent, only 6 responses received. We break down exactly what went wrong—from AI-sounding pitches that get instantly deleted to the critical mistake of not establishing yourself as a creator versus an agency. You'll also hear real-time soluti...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! What happens when a creator who doubled their sponsorship revenue decides to... turn it off? Jay Clouse pulled back from sponsors across his platforms, eliminated podcast ads complet...

Doc came to Sponsor Games skeptical about making real money from sponsorships—he was honestly just there to win the cash prize. But after three days of learning Justin's proven frameworks, everything changed. In this episode, Doc shares his incredible transformation from struggling to close deals over $500 to consistently landing 6-month and 12-month partnerships worth $15K+. He breaks down: The m...

Feeling stuck in a sponsorship slump? Brands ghosting your pitches? Not sure how to price your deals or prove your value? You're not alone. In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, creators get real-time help navigating their toughest sponsorship challenges: What You'll Learn: • How to break out of a pitching slump and maintain consistency without burning out • The c...

"What if your sponsors are your current clients?" The Content Entrepreneur Expo in Cleveland is the epicenter of sponsorship skepticism. So of-course, Justin decides to convince five entrepreneurs they're leaving massive money on the table by avoiding brand deals. In this episode, watch Justin tackle real objections from real creators: ✗ "I'd rather promote my own products than sponsors" ✗ "Sponso...

Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints. Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used. Check out The...

Ever wondered how to package unconventional sponsorship offers or turn in-person networking into actual brand deals? In this live coaching session, we tackle real sponsorship challenges from creators across different niches. You'll hear: How to position market research campaigns as a valuable sponsorship offering (and why six brands are suddenly interested in the same service) The exact video pitc...

Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong. After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals. Check out Senja: https://creatorwizard.com/senja What You'll Learn...

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get the...

“What’s your CPM?” “We’ve never paid that much before.” “Can we start with a one-post test?” If you’ve ever heard any of these from a brand, this episode is your new playbook. Justin and Joe go head-to-head in a live negotiation role-play game — reacting in real time to difficult objections and breaking down exactly how creators should respond. You’ll learn: Why CPM is the wrong question (and what...