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Spiraling Up — Marketing For Professional Services

Business EN ↓ 29 episodes

Tired of dry, predictable marketing podcasts? Us too. Welcome to Spiraling Up—the show that puts a playful twist on professional services marketing. A few times each month, you'll hear Pivotal Stories about the hottest B2B marketing research and trends before diving headfirst into interactive games and challenges with marketing leaders, Visible Experts™, and practitioners. Whether you’re spearheading marketing and business development efforts or building your expertise in the field, this podcast is your go-to resource for actionable insights and real-world advice with a fun twist! Hosted by A...

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Episodes

Is LinkedIn Cringe? + Busting Myths About Podcasting, with John Tyreman 09.04.2025 48:51

How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In today's episode of Spiraling Up, Austin, Joe, and MB look at the cringy side of LinkedIn, exploring some of the most awkward moments on the platform. Then, they welcome podcast expert John Tyreman to debunk common myths about podcasti...

The 2025 Professional Services Marketing Tactics Draft + Everyday AI Examples 26.03.2025 54:56

How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In today's episode of Spiraling Up, Austin, Joe, and MB explore the new challenges marketing faces in professional services, especially with the rising influence of AI and automation. Then, they channel the excitement of the NFL Draft by...

Decoding Marketing ROI + How to Activate Your Business Video Strategy, with Dane Frederiksen 12.03.2025 55:26

How can professional services firms get started with video marketing? Yes, it is possible to get started with video, even right now! In this episode of Spiraling Up, Austin, Joe, and MB explore whether or not professional services marketers can actually measure ROI on their marketing. And then video producer Dane Frederiksen joins the show to play a game called 'fill in the blank.' In th...

Marketing Lessons from the Super Bowl + the High Growth Firms 07.03.2025 53:53

How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In this episode of Spiraling Up, the gang draws parallels between Super Bowl advertisements and professional services marketing. Then, Austin tries to trick Joe and MB in a marketing game of “Fact or Fiction” based on the results of Hinge’s r...