Spill The Ink

Your law firm's marketing strategy is tailored to resonate with the types of clients who you want to reach and attract. However, an award-worthy marketing strategy for an American audience can fall short when simply translated verbatim to another language.  Achieving a successful multicultural and/or multilingual campaign requires extra legwork and a different approach to ensure your messaging hit...

Howie Ferguson is an experienced leader and is the Executive Director of the Construction Owners Association of America . The national association consists of public and private owners who manage facilities development and capital improvement projects. The organization supports owners' success in the design and construction of buildings and facilities through education, information and collaborati...

Mark Wainwright is an established consultant for business development and sales growth. Through his current firm, Wainwright Insight, he applies his method of fractional sales management to help clients get organized and grow their practice. He also serves as a consultant for giving campaigns, fundraising, and sponsorships for purpose-driven organizations. Prior to his own firm, Mark had worked in...

With more than 20 years of experience consulting law firms, Marcie Borgal Shunk considers herself a sociologist of lawyers. She is the President and Founder of The Tilt Institute , a firm that provides leadership advisory and training along with business support. Concurrently, she serves as a Fellow of the College of Law Practice Management and is a Faculty Member at Conscious Inclusion Company. M...

Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field. She works closely with her clients and team at Full Sail Partners to research new connectors and how to use them to streamline processes. She is the Founder of Marketers Take Flight , which provides proposal and career development for marketers. She also hosts a podcast of the same...

Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current Principal at RFP Advisory Group , which works with general counsel to manage legal spend and requests for proposals. He honed his expertise at K&L Gates, where he worked for over a decade in business development. Over his career, Matthew has operated on both the buying and sellin...

Valerie A. Danner is the Senior Managing Editor of Legal Management magazine , which is the flagship publication of the Association of Legal Administrators. Legal Management is published 10 times a year and features scholarly articles targeting law firm managers and managing partners.  Valerie has served as an editor at several prestigious companies, including Krames StayWell, the Institute of Rea...

Jennifer Johnson is the Founder and CEO of Calibrate Legal , a consultancy that specializes in recruiting services and legal marketing. They work with diverse applicants to find their way in the legal industry and help law firms achieve the results they're working towards. She has two decades of experience in her field, having spent six years at an Am Law 100 firm.  Over the years, Jennifer has se...

Matt Handal is a specialist in contracts, helping firms of all kinds write winning contracts on projects ranging from $500,000 to $2 billion. In 2009, he started his own agency, Help Everybody Everyday , which offers both proposal services as well as instructional content. Concurrently, he continues to work as a Business Development Manager at Trauner Consulting Services, Inc., where he's worked f...

Perryn Olson is a renowned leader in both marketing strategy and business technology, serving as the Vice President of Marketing for REX.one . The company provides comprehensive engineering and construction solutions under a single umbrella. He has also worked for other businesses in the construction industry including The Brand Constructors and Hinge Marketing.  Perryn is a Certified Marketer thr...

Marc Teer is the Founder and CEO of Black Spectacles and Spectacular. Black Spectacles is a business that offers online videos for architects including courses and tutorials. Their democratized approach to learning is designed for newcomers and established architects alike. He is a Member of The Economic Club of Chicago and the Entrepreneurs' Organization.  Marc has learned what architects need to...

With a long and intensive career, Gerry Riskin has made his name in consultation for law firms. He is a Co-founding Partner at Edge International , serving clients around the globe for nearly 40 years. His specialties include leadership, governance and structure within law firms. He has served the Conference Board of Canada and is a Visiting Fellow for The College of Law in London among other univ...

Ken Sky is an expert on virtual event production and is the primary producer and coach at Ken Sky Unlimited . He particularly specializes in Zoom meetings, transforming the mundane into engaging. He also works in seminars, conferences, ceremonies and all kinds of meetings. He is the Co-founder of a DIY executive coaching program. Until recently, Ken also worked at the YMCA-YWCA of Winnipeg as a Ch...

David Freeman is an expert in law firm leadership, currently serving as a consultant for both individual lawyers and law firms through the David Freeman Consulting Group . He specifically works with law firms on their leadership, business development and client service. He has also started focusing on remote work consultation in the wake of COVID-19.  David is also the Founder of Law Firm CultureS...

Elise Holtzman is a trusted attorney and a certified coach. She is best known as the President and Founder of The Lawyer's Edge — a boutique firm that provides guidance and resources to both attorneys and organizations. She has been coaching and consulting lawyers for over 13 years, drawing from her own experience in law. Elise is also the host of The Lawyer's Edge Podcast , where she interviews s...

Bill Coletti is a global crisis strategist, a C-suite advisor and a reputation management specialist. He is the CEO of Kith Crisis Management, which works with businesses to improve crisis communication and manage public perception. He has more than 25 years of experience working with global corporations such as Target, AT&T and American Airlines.  Prior to Kith, Bill served as the Executive Vice...

Chris Kirby is an established professional coach and the Founder of BridgeField Group . He has worked as a business development coach since 2000, working initially for the WJF Institute before founding PCT Solutions in 2005. He then founded BridgeField Group which offers development and diversity programs for firms of all sizes. He has firsthand experience in law, having started his career as an a...

Allison Williams is a renowned lawyer, business coach and the proud owner of both Law Firm Mentor and the Williams Law Group, LLC . She most recently founded Law Firm Mentor to help small law firms achieve growth and increase revenue. She is also the current CEO for Williams Law Group which operates as a full-service family firm.  Allison is an acclaimed lawyer, operating as a Fellow of the Americ...

Stefanie Marrone is a consultant for law firms of all sizes as well as B2C and B2B companies. She brings almost 20 years of legal marketing experience to the table, working for notable firms such as Sullivan & Cromwell and Morrison & Foerster over the years. Before she switched over to full-time consulting, her last position was the Director of Business Development and Marketing at Tarter Krinsky...

Christopher Melcher is a leading name in the field of family law and a Partner of Walzer Melcher LLP . He primarily works with celebrities, business owners and trust beneficiaries in divorce cases. His specialization lies in discretional practice and navigating the financial aspects. Christopher brings over 27 years of total experience to the table for his clients, with almost 20 of those at his c...

Kerry Benn is the Director of Series, Surveys and Data of Law360 , working with her team to manage their data and surveys. The subscription-based news source has a staff of over 170, staying up to date on legal developments and intellectual property. She has worked for the news outlet for more than eight years, starting as an Assistant Managing Editor.  Kerry has had a rich career in editing, also...

Michele Linn is a content marketing guru, having worked in the field since its early days. She is the Co-founder and Chief Strategy Officer of Mantis Research , which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio's Top Women in Media in 2015. Michele cut her teeth as the Head of Editorial at the C...

Elizabeth Petit is the Director of Research and Development and Managing Editor at Best Lawyers . Her role involves oversight of planning, research and execution for the company's programs, including Best Lawyers and Best Law Firms. She also works as Best Lawyers' in-house Project Manager for any of their new business ventures.  Elizabeth's career branches into arts management at First Avenue Asso...

Michael Rafalowich is the Litigation Managing Editor at Euromoney Institutional Investor. He has been with the company for more than 12 years, entering as a writer and editor before starting his current position in 2013. Euromoney is among Europe's greatest financial institutions and a leader in business publishing with Benchmark Litigation. Michael is known as a proficient writer and researcher,...

Ken Hardison is the President of PILMMA , a marketing and management resource designed for attorneys. PILMMA, or the Powerful Innovative Legal Marketing and Management Association, works to provide its members with the tools and education to grow their law firm. In conjunction with his company, Ken is also a legal marketing coach and certified Scaling Up coach, having worked in the industry for mo...