Spikes Excitement Talks

In this episode of  Spikes Excitement Talks , Gordon sits down with Dr. Stephan Hausberg, former Head of Data Science and Business Analytics at 1&1, now embarking on an entrepreneurial journey. Stephan shares his unconventional path from earning a PhD in mathematics to becoming a leader in data-driven decision-making, and why he recently took the leap into the unknown to explore new opportunit...

In this episode of Spikes Excitement Talks, Gordon sits down with Christof Baer, Head of Performance Marketing at Kimberly-Clark, to discuss the evolution of media, the power of marketing effectiveness, and the future of connected brand experiences. With over two decades at Kimberly-Clark and a career that started at Unilever’s prestigious trainee program, Christof shares his insights on building...

In this episode of Spikes Excitement Talks, Gordon sits down with Dan Cunningham, Global Head of Brand Marketing at Berghaus, to discuss reviving iconic brands, navigating the intersection of performance and lifestyle, and the future of creativity in an evolving digital landscape. Dan shares his journey from agency roles at Saatchi & Saatchi, Adam&EveDDB, and Dark Horses to leading the bra...

In this episode of Spikes Excitement Talks, Gordon sits down with James Lancaster, Brand and Marketing Review Leader at IKEA, to discuss global brand consistency, cultural contrasts, and the evolving role of branding in today’s world. With a career spanning agency roles at Brandhouse and CBA, global brand leadership at Reckitt, and now IKEA, James shares his perspective on navigating the balance b...

In this episode of Spikes Excitement Talks , Gordon sits down with Dr. Juliane Apel, Head of Brand Marketing and Market Research at Yellow, the German energy provider known for shaking up a traditionally conservative industry. With a background spanning 15 years in agencies before making the leap to the client side, Juliane shares her unique perspective on bridging strategy and creativity. They ex...

In this episode of  Spikes Excitement Talks , Gordon sits down with Suzanne Powers, Founder and CEO of Powers Creativity and former Global Chief Strategy Officer and President at McCann Worldgroup. With a career that has shaped some of the most iconic agencies—including TBWA, Crispin Porter + Bogusky, and McCann—Suzanne shares her journey through the world of brand strategy, creative transformatio...

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Tim Alexander. Tim ist CMO bei der Deutschen Bank und hat eine gemeinsame Vergangenheit mit Gordon bei der Agentur Grey. Die beiden sprechen über Tims Karriereweg zu seiner aktuellen Position und den aktuellen Brand-Turnaround bei der Deutschen Bank.

In this episode of  Spikes Excitement Talks , Gordon sits down with Alexander Ewig, Senior Vice President of Marketing and Sales at AIDA Cruises. With a career spanning from founding a digital agency in the early days of the internet to leading marketing and sales at major brands like MediaMarkt-Saturn, Alexander shares his unique journey into the industry and how it shaped his innovative approach...

In this episode of  Spikes Excitement Talks , Gordon sits down with Dave Cobban, former General Manager of the Nike Adventure Club and now a partner at Spikes in the U.S. Dave reflects on his remarkable journey from working as an auditor at KPMG to a leadership role at Nike, where he spearheaded groundbreaking initiatives in sustainability, marketing, and entrepreneurship. They dive into Dave’s tr...

In this episode of  Spikes Excitement Talks , Gordon sits down with Jae Goodman, CEO and Founder of Super Connector Studio and former Chief Creative Officer of CAA Marketing. With a career spanning iconic agencies like Wieden+Kennedy and creative ventures at CAA, Jae shares his insights into the evolution of advertising, branded entertainment, and the art of creating content that attracts rather t...

In this episode of  Spikes Excitement Talks , Gordon sits down with Gunnar Droescher, Vice President of Bombardier Programs at Rolls-Royce. Gunnar shares his fascinating journey from consulting at P3 to leading key aerospace projects, offering unique insights into one of the world’s most safety-obsessed and innovation-driven industries. They dive into the complexities of managing technical program...

In dieser deutschen Special-Folge des Spikes Excitement Talks, spricht Host Gordon mit Michael Schuld. Michael ist CMO bei MediaMarktSaturn Retail Group und hat eine gemeinsame Vergangenheit mit Gordon bei der Telekom. Die beiden sprechen über Michaels Karriereweg zu seiner aktuellen Position und was Ihn in seinem Leben begeistert.

In this episode of  Spikes Excitement Talks , Gordon sits down with Nina Mack, Head of B2C Brand Communications at Magenta Telekom in Austria, for an engaging conversation on the art and science of brand communication. Nina shares her journey from working at Red Bull and top agencies to leading teams in the telecom industry, revealing how her background in media studies and a passion for big brand...

In this episode of Spikes Excitement Talks, Gordon sits down with Ethan Decker, President of Applied Brand Science, for a lively discussion on the intersection of science and marketing. Ethan shares insights from his journey through renowned agencies like Crispin Porter and 72andSunny, and how his background in urban ecology informs his approach to brand strategy. They dive into the power of curio...

In this episode of Spikes Excitement Talks, Gordon dives into a fascinating conversation with Armin Haery, Global Brand Director at Kao for John Frieda. Armin shares his journey from a budding interest in advertising to a 19-year career at Kao, revealing the company’s unique culture of respect and harmony. They discuss the art of building brands, the challenges of standing out in competitive marke...

In Excitement Talks #19, Gordon chats with Iskra Velichkova, Head of Brand at Kleinanzeigen. They explore Iskra's journey from journalism in Bulgaria to her current role, where she led the exciting rebranding of Kleinanzeigen after its separation from eBay. Iskra shares her insights on the evolution of marketing, the unique culture at Kleinanzeigen, and how marketing can drive societal change, usi...

In Excitement Talks #18 , the host interviews Steve Walls CSO at Moon Rabbit, focusing on his insights into creativity and excitement in the industry. They discuss Steve's connection to the “planning university” and how he became a bit of a LinkedIn star. The conversation delves into the evolving role of technology, such as AI in photography, and how it shapes the industry. Steve shares his en...

In this episode, Gordon welcomes Lucas, a long-time friend and successful agency founder. They discuss their shared experiences at DDB, the pressures of the advertising industry, and Lucas' admiration for Volvo's "Epic Split" ad. Lucas also shares his personal passion for German literature, praising Surkamp Verlag for its continued excellence. This episode blends professional ins...

In this episode of Excitement Talks , host Gordon is joined by Laurence Green, a legendary figure in advertising. Lawrence, co-founder and chairman of Fallon London, reflects on iconic campaigns like Sony Bravia's "Balls," which inspired Gordon's career. They discuss the power of creativity in advertising, the importance of making lasting impressions, and the evolving challenges...

In this episode of Spikes Excitement Talks , host Gordon welcomes Alina Kessel Global Client Leader at WPP, a seasoned marketing professional and one of his early career mentors. The conversation delves into Alina's journey into the marketing industry, her passion for creativity, and her involvement with various charitable organizations. Alina shares valuable insights on the interconnectedness...

In this episode of Spikes Excitement Talk , we chat with Gillian Rightford, Managing Director of Adtherapy Consulting and Founder of School of Thought. Gillian shares her journey from dismissing the marketing industry in university to becoming a leader in strategic marketing. She discusses her early disillusionment with corporate strategy and her shift to a hands-on, results-driven approach. The c...

In this episode of the Excitement Talk Series, we are thrilled to welcome Joe Prota, a global brand leader at IBM, to discuss the real-world applications of AI at one of the world's most influential companies. Joe brings invaluable insights into how AI is transforming industries, sharing his experiences of working at the forefront of AI technology. We dive into the rapidly evolving landscape o...

In this engaging episode of our podcast, we're joined by Nikki Crumpton, the Chief Strategy Officer of BeenThereDoneThat. With a wealth of experience in the advertising industry, Nikki shares her journey, insights, and reflections on leadership, problem-solving, and the evolving demands of the business world. One important example she highlights is the need for leaders to become comfortable wi...

Join us for a new episode of "Excitement Talk" featuring Johnny Vulkan, founder of Anomaly! In this ninth episode, we delve into the world of groundbreaking advertising strategies and the creative processes behind Anomaly's success. Johnny Vulkan shares his journey, the challenges of fostering innovation in a dynamic industry, and the impact of digital transformation on traditional a...

Join us for an engaging episode with James Miller EVP, Head of Strategy (Mars) and Head of Strategy (BBDO Europe)! We discuss the evolving landscape of advertising, the challenges of capturing attention in the digital age, and the impact of short attention spans. James shares insights on standout digital content, brand salience, and the misconception that tech giants don't invest in traditiona...