Spectora

Spectora Spotlight with Carla Heatherly

Business EN ↓ 100 episodes

Home inspection industry trends & home inspector stories, tips and lessons learned growing and running a successful home inspection business. Learn more about Spectora at https://www.spectora.com.

Author

Spectora

Category

Business

Podcast website

spectora.podbean.com

Latest episode

Dec 18, 2025

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Episodes

Using Insta + Advanced to grow in a recession - Eric Harmon 03.10.2022

Eric Harmon is easy to root for. A practical guy that tracks his numbers and goes with what works. Simple right? He drops lots of juicy nuggets in this one: - His origin story - How he got inspection #1 - Using IG to get 34% of his agents - Using local contractors as a differentiator - Making thousands more a month from 1 upsell email   Interested in Spectora? Start your free trial today: https://...

How to use Instagram and breakfast to get inspections - Blaine Wallace Interview 30.09.2022

Blaine Wallace keeps it fun and creative. He brings the knowledge on how he used Instagram to his benefit (still does) and how breakfast meetings helped him scale up. We get into more amazing topics for new inspectors: How and why he doesn't like going to offices How he gets all online bookings and no phone calls Mentorship How to explain defects smoothly   Interested in Spectora? Start your free...

Do you KYN home inspectors?! JT back again to drop wisdom... 28.07.2022

JT is always a treat. He's one of those guys that seems like he's got it all figured out. This time we get into:   His acceptance into the Enterprise level of IEB Using Spectora Advanced for both of his companies Self-improvement KYN (Know Your Numbers!) Training & personality assessments How he's thinking about growth, digital vs. Realtors If you want to see JT's impressive companies, you can...

”Let me be your 3rd inspector” - Trish Wise on content, Google Reviews & more 21.07.2022

Trish is practical and effective. She got agent lists, created content, did "fireside chats" and got Google Reviews! And she's building an amazing business up in Canada. Listen in and Kevin and Trish talk about her first inspection, getting a big ole list of agents, creating content, training and more!   You can connect with Trish at her website - https://www.wiseonhomeinspections.com/ or wiseonho...

Your clients want a home consultant! See how Inspect Canada handles their biz 07.07.2022

In this month's Spectora Spotlight, we got the Inspect Canada team to talk about their journey in the Canadian home inspection market, creating content to grow and how to wow client's with true home consultant services. You can connect with Dave and his team at their website - https://inspect.ca/   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the...

Recession proofing your business through partnerships - Spectora Team 02.06.2022

On today's episode we have special guests Mike Wagstaff and Liz Devine. You know Mike (co-founder and CEO) but Liz is a talented Product Manager at Spectora that's running our partnerships program. We have always been all about looking forward and finding ways to elevate our industry. This is one of the ways our industry is transforming in real time.  They talk about: The state of the industry and...

5 takeaways from the IEB Unite home inspector conference - Mini episode 21.05.2022

The Spectora team always enjoys being a sponsor at the IEB Unite conference. What the team enjoys the most is sitting in on the sessions and soaking up the knowledge of the biggest and best in the industry. Kevin gives you his 5 key takeaways from his notes on the conference.   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom we...

Why staying small can be very profitable in home inspections - Zac Knoblauch 21.05.2022

In this month's Spectora Spotlight, Zac Knoblauch talks about staying small and the benefits of running a very profitable 1 man home inspection company. They also get into: Importance of websites, branding and social media The economy and slowdown Tacos 🌮 Reports Spectora Connect and the future of subscription revenue for inspectors You can connect with Zac at his website or on his Instagram acco...

Conquering your local market, using social media & future state of the industry 29.04.2022

Adam is on the first team nice guy list in the home inspection industry. Adam has a thoughtful chat with Kevin about using social media & CRMs, his small town approach and how he sees his company helping homeowners past the inspection. They also get into: - How Actions is the best thing that happened to him ( Spectora Advanced ) - Future state of the industry - Websites, communication & ef...

Taking a journey through the first year as a home inspector 27.04.2022

Josh tells Kevin his story of getting into the home inspection industry, the ups and downs and how he approaches client service, empathy and buyer psychology.   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom website:  https://hubs.la/Q02p9VvF0  Growing your business? We got your back. Check out our business tools:  https://hub...

Inspecting million dollar 2nd homes + firing crazy people 21.03.2022

This was a fun conversation with Stephen Saturno out of Lake Tahoe/Truckee, CA. We get into a few fun topics: What it's like inspecting million dollar/2nd homes Charging higher prices Dealing with unreasonable clients Handling growth & hiring The future of the industry   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the app with a custom websi...

You can’t grow your way out of a bad business model - Hyde Anderson 11.03.2022

Hyde is one of the clear thinkers in the industry. He has a vision for scalable growth and has accomplished a ton in 5 years. Kevin and Hyde cover SO much in this one, so buckle in. "Chuck in a truck days Early days of using Spectora Growth lessons and do-overs Get your marketing and branding game tight Never repeat yourself How using Spectora landed 1000 inspections IEB and the future of the indu...

🤯 Getting to a $650 average home inspection price 04.03.2022

Phil is back! And he brings the heat again. Phil gives us a business update and how he's building his culture of obsessive client service and what that means to him. They also get into: - How his average home inspection price is $650 - What the 70 Google Review mark meant for him - Being a human and connecting with agents over social media   Interested in Spectora? Start your free trial today: htt...

Calling all building performance and home energy nerds! 11.02.2022

On episode #85, Kevin talks with Jonathan Gach of Energy Home Inspection out of Saluda, North Carolina. They talk building performance, home energy and how he thinks about the role of those types of inspections within his main inspection business. They also get into some websites, Actions and the future of the industry! You can find Jonathan at his website - https://www. EnergyHomeInspection.com  ...

STOP doing this in 2022 when dealing with agents - Realtor Perspective 05.01.2022

This might be the most helpful episode yet! Kevin talks to 2 top producing real estate agents, Jenn Kessel-White and Kim Purdy-Valdez about what home inspectors need to STOP doing when trying to network with them, as well as what they LOVE about certain home inspectors. Kim and Jenn bring it - they are candid, knowledgable and full of life. Other topics covered: Current market conditions and how b...

🧐 Why you should care about Spectora NextGen - James & Megan 15.12.2021

Curious what all the hype around NextGen is about? Hear directly from our Product Managers and the guy who built the new mobile app about how NextGen benefits you and your business. Through a beautiful and fast mobile app, new client portal and solid infrastructure, you'll be just as pumped as we are about the future of home inspection technology. Want the YouTube version? Click here to watch the...

Not Asking Questions is Hearing No - Joe Neese 14.12.2021

On episode #82, Kevin talks with Joe Neese of S4 Inspections out of Issaquah, Washington. Joe tells his story of being an "industry outsider" and using his practical sales background to win over agents. He also talks about differentiation and minding the details that add up to a wonderful client experience.   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a...

Do it, Write it Down, or Delegate it! - Tim Wojnar 07.12.2021

In episode #81, Kevin talks with Tim Wojnar, a recurring guest about many things: - How to easily calculate your market share - Being a visionary vs. an integrator - How to have the right person in the right seat on your team - Leveraging your strengths as a leader - Listening to your emotions 😱   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundle a year of the...

Spectora‘s Product Process for 2022 and Beyond 02.12.2021

We have a special, short episode of Spectora Spotlight with James and Megan from our Product team here at Spectora! We talk about how they are improving the way Spectora thinks about feature requests, bugs, prioritization and process improvements that will keep Spectora on the forefront of the industry in 2022.   Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0  Bundl...

First year inspector gets 87% review take rate 🤯 11.11.2021

See how a private banker turned home inspector has grown quickly using Instagram and Google Reviews. Phil Dancer is also a champion for our industry - he believes all home inspectors undervalue themselves, a lot. He is also maniacal about the client experience. He lives and breathes it and his results show. Don't miss the magical number of reviews he says you need to get to rank higher in Google!...

Back by popular demand - James Hooper 02.11.2021

James Hooper's show in February of 2021 was a surprise hit, so Kevin got him back for a full hour for a wide ranging talk about innovation, the roller coaster of 2021, and managing his own growth this year. You can find Jame's first episode here: https://spectora.podbean.com/e/worklife-balance-is-bull-james-hooper/     Interested in Spectora? Start your free trial today: https://hubl.li/Q02nfFrR0...

Investing in leaders, training and taking care of clients beyond SOPs - Super Inspector - Part 2 20.09.2021

This is part 2 of the Super Inspector interview so you can find part 1 here and the video version of part 1 on YouTube here . In part 2, the Super Inspector leadership team talks about investing 10s of thousands of dollars into their leadership development and other topics including: How they grow their agent base Training new hires Their interview process Taking care of clients, not just handing...

How the largest company in the country keeps growing - Super Inspector - Part 1 17.09.2021

You don't get 3,122 5-star Google Reviews by being complacent. Super Inspector is special. They have leadership that understands how to turn a vision into reality, build leaders, listen to customers and they continue to evolve even though they are the largest company in the country. In part 1 of this amazing episode, Kevin talks with the Super Inspector leadership team about: Blake and Angela's or...

You can‘t work ON your business and IN it at the same time - Chuck Striler 09.09.2021

Chuck is a practical straight shooter. It's refreshing how he just seems to do what makes sense to grow his business steadily with great people. We talk about hiring family and friends, social media, letting go and more! You can hit Chuck up at his website. 🚨 Not subscribed to the pod yet? Shame! Go do it! We're on Apple & Google Podcasts & Spotify. Click follow or subscribe! This keeps u...

Being scrappy in a small town - Alicia Leiviska 06.09.2021

Alicia doesn't believe in barriers to success. She was a house cleaner. She lives in a tiny town. She has 3 kids. She wasn't part of the good ole boys club. Doesn't matter - she has created a successful business and has plans to keep going. This was such an enjoyable conversation because Alicia knows her stuff. She knows what it takes to succeed and she's doing it. You can find Alicia at her websi...

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