Speakeasy Authority Marketing

In this episode, we discuss cutting-edge marketing techniques with Hugo E. Gomez, the founder of Abogados NOW. Abogados NOW is a company of bilingual legal marketing experts who are dedicated to connecting marginalized individuals with qualified legal professionals – all with the goal of developing a greater acceptance for bilingual communities. Hugo has been a lead generation digital marketer for...

In this episode, we continue to dissect the importance of functioning as both an attorney and an entrepreneur. Marketing is a complex system that involves several layers. From focusing on current clients to broadening your firm's reach, it is important to take advantage of marketing from every angle … Join in now to discover: Systems to build in your business to help run it more efficiently.   The...

By working for a small law firm, you are not only an attorney, but an entrepreneur as well. If you want a successful law practice, it is essential that you act as a business owner. So how do you do this effectively? Listen now to find out for yourself… In this episode, we cover: The benefits of acting and thinking as a business owner, and not just as an attorney. Tactics that companies have used t...

As AI continues to evolve, it is changing how SEO marketing functions. So what can you do to continue to maximize your firm's exposure and attract potential new clients? Staying up to date with the latest technological developments is a great place to start – and Speakeasy is here to help you do this consistently and efficiently.  In this episode, you will learn about: How Chat GPT's search result...

In this episode, we connect with Attorney David Bliven to discuss his work as a Matrimonial and Family Law Attorney in New York. After graduating with honors from Syracuse University in 1993 with a B.A. in Sociology, David went on to serve as a statistician with the NYS Commission on City Court Judicial Reallocation with the Office of the Deputy Chief Administrative Judge. In 1997, David graduated...

In the fourth part of our series on Speakeasy's AI-augmented Speak-A-Book process, we dive into the competitive advantages of publishing a Speak-A-Book. Speakeasy has been helping attorneys across the country for 13+ years – which has led to compelling marketing improvements. Combining this experience with cutting-edge technology may be just what your firm needs to take its business to the next le...

In the third part of our series on how AI is being used to enhance Speak-A-Books, we explore Speakeasy's approach to "the ultimate content plan". Your content is the backbone of your brand, and optimizing it plays a major role in bringing more clients to your law firm's webpage.  So, where does AI fit into all of this? Using this tool to your advantage will not only make your law firm more relevan...

Continuing in the series of how Speakeasy is using AI to produce Speak-A-Books, we dive deeper into the intricacies of the techniques being used.  AI is a powerful tool that is only getting better. By utilizing this cutting-edge intelligence system, Speakeasy is bringing its Speak-A-Book service to the next level. Attorneys that have authored Speak-A-Books in the past have seen significant improve...

In this episode, we discuss how AI is being used to produce Speak-A-Books, a service that gives attorneys the opportunity to write a book utilizing SEO – without physically writing a single word… Speakeasy has been doing Speak-A-Books for the past decade, creating over 400 books in 17 different practice areas. Many attorneys have seen an increase in business from Speakeasy's Speak-A-Books, establi...

How can SEO optimization help attorneys' websites get more traffic? Richard Jacobs, the Founder of Speakeasy Marketing and host of the Secrets of Attorney Marketing Podcast sits down to explain. The data collected with Google's search engine is astounding – and having your business rank well on their results page can be game-changing. So, how can you get sustainable results with SEO? It all starts...

In this episode, Richard Jacobs outlines key insights that Speakeasy Marketing has picked up from our Attorney Answering Service. We've started out by keeping this service exclusive – only serving a tight-knit community of attorneys for the past year. But as we continue to grow, we get an even clearer picture of why this service is so beneficial…  What have we learned from our thousands of convers...

In this episode, Richard Jacobs discusses what Speakeasy Marketing is learning from our attorney answering service. Speakeasy has been offering this service for over a year now, and as we learn more, we have been able to refine how we interface with both current clients – and potential new ones… Join us now to find out: How we handle phone calls for our current clients. The importance of prioritiz...

Jon May joins the podcast to discuss his new book, Who Says You Can't? Strategies and Tactics for Becoming a More Creative Criminal Defense Lawyer. The theme of the book centers around fostering creativity when solving seemingly unmanageable problems in the context of criminal defense.  Jon has been practicing criminal law for 44 years, first as an Assistant Public Defender, then as an Assistant U...

Joining us in this episode is "The Local Business Guy" Frank Demming, the President and CEO of Local Business Marketing Solutions. Frank has a background in doing IT work for the government, and after getting burnt out in this line of work, he decided to shift his focus to something new: digital marketing. In 2007 Frank started a business aimed at teaching business owners how to do internet market...

OpenAI's GPT-3 language model is an AI-based system promising to provide website copy and metatags written by a computer but virtually indistinguishable from the writing of humans. Some say this changes everything; SEO is dead, and legal copywriters are obsolete. Let me give you 5 reasons why that's far from true: 1)   AI isn't smart enough to identify the laws in your specific jurisdiction/city/c...

Two encounters with the same police officer in one night, questionable reasonable suspicion and probable cause, a fight for discovery and multiple trips to court over more than a year's time, an unbudging prosecutor … These are just a few of the interesting elements of a recent case handled by New Jersey DUI/DWI attorney Kevin Leckerman. "I only get involved in a case with the mindset that I'm goi...

Most attorneys who aren't hired right after an initial consultation will just count their losses and move on. If Richard Jacobs had done that, Speakeasy Marketing simply wouldn't exist. What do we do that our competitors don't? We not only understand the value and impact of following up with potential clients, but we also do it  for  our attorney clients as an add-on to our call answering and conv...

Regardless of your practice area, we have the tools to provide you with a clear picture from the inside of your ideal client's mind. Through our attorney call answering and conversion service, we have taken well over 10,000 calls from potential clients in every practice area, and we're growing at a pace of about 5,000 calls per week. Before long, we'll have hundreds of thousands of calls to study...

Having taken well over 10,000 calls from potential clients in every practice area, our call answering and conversion service is doing something else critically important: using these calls as information mines by carefully analyzing client behaviors, desires, questions, and needs. Why? Because knowing how your potential clients think and feel enables us to guide your marketing strategies in the sm...

What's the average fee you collect for an average case? How many valid potential new clients (PNCs) are calling your firm each month? Of those, how many end up hiring you and paying your retainer fee each month? These three questions can help you determine whether Speakeasy Marketing's call conversion service makes financial sense for you. Let's say your average fee for an ordinary case is $2,500....

Every potential new client (PNC) who calls your firm is dealing with some form of pain, whether emotional, physical, or both – this is irrefutable. As an attorney, it's your job to find legal solutions for lessening that pain. And as a call conversion service for attorneys, it's our job to handle every single call to your firm with the knowledge, patience, and compassion every PNC is looking for....

What do fast food restaurants have to do with law firms? It's not churning out as much low-quality product as quickly as possible. But it IS about taking customer orders as soon as possible when there's a long line. Whether it's multiple ordering stations along the way, or an employee walking out to your car directly, this strategy accomplishes two things : 1)    It makes the customer feel they ar...

How do highly successful attorneys become – and stay – successful? #1 – Answer every single call right away, or return it within 5 minutes (it might sound impossible, but it's not!). #2 – Show empathy. #3 – Be honest and accurate, but also be positive. #4 – Ensure all relevant information is gathered from the get-go. #5 – FOLLOW UP! It's listed last, but might be most important of all. This list i...

We're all feeling it: the uncertainty in the world and the fear that comes with it. But instead of throwing your hands up, there are simple and concrete steps that can almost immediately improve your situation. #1- Find a point of differentiation. There are several ways to do this depending on your practice area(s). #2- Buy ahead and save money. #3- Provide exceptional customer service. Interested...

Is another recession imminent? Many economists are saying "Yes." It might be impossible to avoid at this point, but that doesn't mean there aren't ways for you to plan and prepare for it—and help your clients at the same time. As a bankruptcy attorney, you might be accustomed to handling personal bankruptcies only, but in today's episode, Richard Jacobs explains why it could be hugely beneficial f...