SPEAK LIKE A CEO

Lubomila Jordanova has found the perfect balance between two purposes: building a thriving business and fighting climate change. She is the CEO and founder of Plan A, the first data-driven action platform working to combat climate change while challenging the common single-way association between business and profit. Through her company, she demonstrates how to use communications to show people th...

Oliver's new book is out! For a special bonus episode, Oliver and Lena go behind the scenes to discuss Oliver's new book - Mastering Communications. Discover what it takes for CEOs and Executives to build a great reputation in the digital age in this extended podcast. Enjoy!

Katharina Kurz has been working on giving German beer a new contemporary look. BRLO is one of the most well-known and beloved breweries in Berlin, to the point that it has now become synonymous with the food and drink scene of the city. Since it’s creation, BRLO has collaborated with award-winning musicians and actors and has been making its way through a huge number of bars and events. In this we...

Matthias Laug is on a mission to change mobility for good. TIER is one of the leading micro-mobility companies in Germany and Europe, operating in over 31 cities and 11 countries. You’ve probably spotted their scooters in a city near you. Matthias is no stranger to entrepreneurship, having previously founded Lieferando. He was also the youngest ever CTO of a stock listed company in Europe. In this...

Holger Seim inspires people to continue learning by making it as easy and enjoyable as watching a movie, listening to music or scrolling through social media. Blinkist provides you with short audio snippets of bestselling nonfiction books you should know and read. The New York Times, Forbes and Tim Cook, the CEO of Apple, have all recommended Blinkist. On this week’s episode, Holger shares with us...

Björn Lampe is the guest on this week’s podcast. The benefits of technology as a vehicle for social change have long been discussed. However, in the realm of non-profit organisations, new technologies and the advent of the digital era have had a big impact on how people approach donating. Björn Lampe, CEO of betterplace.org, is a digital pioneer in the non-profit space and a strong believer in the...

What do filmmaking and DJing have in common? Movies and music are both vehicles for creating a dialogue with your audience without using a lot of words. Linda Broschkowski, also known as DJLinda, is the CEO and founder of Female Music Force and an expert on this matter. She spent over 20 years learning all the secrets to connect with an audience in the most effective way, first through her films a...

Building a successful company without a strong network is practically impossible. Our guest on the podcast this week, Mali Baum, is no stranger to building a strong network, having been described as “one of the people shaping female founder’s future and opportunities in the Berlin startup ecosystem.” She’s the CEO of WLOUNGE and the recently founded MAGDAGroup, which aims to fund more female found...

Can the things we consume every day become an act of sharing? Sebastian Stricker certainly thinks so. He’s the CEO and co-founder of ShareTheMeal and Share. Sebastian is on a mission to make it as easy as possible for all of us to do some good. In this episode, Sebastian shares with us his approach to social entrepreneurship, building strong and transparent partnerships and, of course, the power o...

We're back with Season 2 of How to Speak like a CEO, the leading podcast on CEO Communications. Listen now to get a sneak peak of what to expect for the new season and where to find bonus material! Got a question about the podcast or our guests? Email us at podcast@eoipsocommunications.com or head to our website www.howtospeaklikeaceo.com. Remember to follow us on Twitter @LikeaCEO_ and Instagram...

Search engine optimisation (SEO) is a buzzword of the digital age. Whilst many businesses have understood its significance, they have not yet fully comprehended how it works. With our special guest Chelsea Blacker, founder and former Managing Director of Re:Signal, a highly successful SEO and content marketing agency based in London, we discuss what impact SEO can have on CEO reputation. With some...

The increasingly visibility of CEOs and businesses means that they will inevitably find themselves in the trickiest of all public discourses – politics. Wading into politics can bring benefits, of course, but it needs to be conducted in the right way. This episode will break-down why CEOs should take an active interest in political communications and how they can make their voice heard. Enjoy!

On this week’s episode of the podcast we dive deep into … podcasting? Podcasts seem to be everywhere these days. In fact, it is estimated that 1 in 5 Germans listen to a podcast regularly, a significant increase from only 14% in 2017. The global audience for podcasts is rapidly expanding and industry has latched on to this with Mark Zuckerberg and LinkedIn's Reid Hoffman having started their own p...

Talking about finances is an inescapable part of being a CEO, whether it is reporting on profit margins or convincing new investors to put their money into the company. It can be a tricky and sensitive topic, but a necessary one given the need for money to help the business grow and develop. In this episode we discuss two very different contexts for financial communications. In the first part I wi...

A crisis is by definition an extraordinary circumstance presenting daunting challenges. Crisis communications can be hard to get right. Even though, it is arguably the most important aspect of communications. A crisis is a “make or break” moment for your professional and corporate brand. That’s why in this episode, we talk about some of the most high profile incidents in recent memory and break do...

Getting people's attention is hard. Everyone is vying for our attention across traditional and digital media. Businesses, non-profits, and political candidates are now doubling down on campaigns to cut through the noise... but who's winning? Are politicians, businesses, non-profits or teenagers better at campaigning? What does a cutting edge campaign look like in 2019? Which channels work best? Ho...

Communications is not just about the message that we send to the wider world. Internal communications are equally important, if not more so. Good communications internally lead to good company culture, which in turn leads to happier employees and ultimately to a more successful company. In this episode we will look at the role played by internal communications and give top recommendations for esta...

Today, the expectations for CEO communications are higher than ever. Maybe it’s the TED effect or the fact that we tend to centre our focus on the individual rather than the organization. But all eyes are on CEOs and other senior executives to make outstanding speeches, one hundred percent of the time. But just because some are naturally better than others at speaking in public, does not mean that...

The way we consume media has changed radically in the last decade. Newspapers and TV news are being supplanted by social media, blogs, newsletters and podcasts. Journalistic output is greater than ever before. These changes have profoundly impacted the way executives engage with and communicate through the media. In this episode, we discuss how CEOs and businesses can master every aspect of modern...

Digital thought leadership is about starting and driving conversation in the wider world. In that sense, CEOs and executives can make natural digital thought leaders because they have vision, passion and a wealth of knowledge that will not only interest, but also impact on other people. In this episode, I divulge some secrets on how to become a digital thought leader.

Telling stories is hardwired into humans. Indeed, we have been telling some of the same stories or variations of them for thousands of years. Stories are not simply just told for entertainment, however. We buy things, we vote for people, we travel to far-flung places all because of the stories told to us. In this episode of the CEO Playbook, Oliver discusses how to craft an effective personal stor...

“Communications are by and large just as poor today as they were twenty or thirty years ago when we first became aware of the need for, and lack of, adequate communications in the modern organisation”, wrote Peter Drucker on The Effective Executive in 1966. He was right then and still is now. CEOs have not made communications a priority in their organisations, preferring to focus on something more...

Welcome to the Eo Ipso CEO Playbook where we deep dive into your most pressing CEO Communications issues. We all know that in today's hyperconnected age communications matters more than ever before. But, how to cut through the online noise, future-proof your message and ensure communications supports strategic objectives is an undeniable challenge for seasoned professionals and up and coming found...

What if we told you that space is closer than it seems? For our season finale we have a very special guest, Sebastian Straube, the founder and CEO of Interstellar Ventures, an emerging venture capital fund and ecosystem builder for the commercial space industry. Sebastian is passionate about bringing bold ideas to life, currently working to create a future in which people can live, work and play i...

Building a successful business in just three years might seem impossible... but Corinna Reibchen managed to do so with her consulting company - Passcon. With over 20 years of experience in banking and consulting, Corinna is a well-known entrepreneur in Germany. Passcon is a consulting firm that specialises in financial services in Europe, Asia and the US with over 150 employees. For Corinna it’s k...