SpartanInsights, MSU MSMR Program

Spartan Insights

Business EN ↓ 34 episodes

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and Master of Science in Marketing Research (MSMR) Board Chair, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Be sure to visit the podcast's website and support the creator: SpartanInsights.podbean.com

Author

SpartanInsights, MSU MSMR Program

Episodes

Spartan Insights, Episode 9: Susan Emerick, Digital & Social Marketing Strategist 31.03.2020 18:37

Susan Emerick, a Digital & Social Marketing Strategist, discusses the value of life-long learning as well as her experience attending the MS in Marketing Research program at Michigan State University online. Susan also talks about the process of writing her own book and teaching content and strategy mastered throughout her career. Susan also shares helpful advice to those beginning their careers i...

Spartan Insights, Episode 8: Maryann Stockard, Customer Insights Manager, Zillow Group 26.03.2020 17:40

Listen in as MaryAnn discusses her experience on both the client and supplier-side of marketing research. MaryAnn also explains the importance of insights throughout the marketing industry.

Spartan Insights, Episode 7: Ryan Barry, CRO at Zappi (Part 2 of 2) 26.03.2020 23:10

Ryan highlights the importance of a great work-life balance and how to organize your professional life to compliment time with family. Ryan also discusses how to start with and grow a company in regard to culture addition, business evolution, and innovation within an ever-changing industry.

Spartan Insights, Episode 6: Ryan Barry, CRO at Zappi (Part 1 of 2) 25.03.2020 21:18

Ryan discusses essential tips and best practices to ensure optimal success for a top career in the marketing research (MR) industry. Ryan discusses how he evolved as a leader, his experience working in the culture of MR, and what everyone today should know for an amazing future in this career path.

Spartan Insights Episode 5: Sophia Wright, Sr. Analyst (NPS) at Delta Airlines 25.03.2020 21:25

Sophia discusses valuable insights regarding NPS and customer satisfaction at Delta Airlines and her excellent experience in the MSU MSMR program. Sophia includes how the MSMR program best prepared her for her exceptional career.

Spartan Insights Episode 4: Anita Watkins, Global Head of Qualitative for Kantar 25.03.2020 20:17

Anita Watkins, Global Head of Qualitative for Kantar shares expert advice on both her journey into qualitative research and how to be a top qualitative researcher in today's job market. Anita's exceptional advice and knowledge applies to all interested in a top career in qualitative research.

Spartan insights Episode 3: Patrick Loewen, Fusion Leader at Aimpoint Research 24.03.2020 15:10

Patrick discusses his experience on the supplier side of MR following his completion of the MS in Marketing Research program at Michigan State University. Patrick also provides highly valuable insights for new and future MSMR students to be most successful.

Spartan Insights Episode 2: Michael Klaus, Associate Brand Manager Chest Wall at Stryker 24.03.2020 16:30

Michael discusses his career path leading to Associate Brand Manager at Stryker and his experience in the MS in Marketing Research program at Michigan State University.

Spartan Insights Episode 1: Jacci Weber, Manager of Consumer Insights at the Wendy Company 24.03.2020 21:16

Host and M/A/R/C CEO Merrill Dubrow interviews Jacci Weber, Consumer Insights Manager at The Wendy's Company. Jacci shares helpful best practices for a great career in marketing research and about her experience in the MS in Marketing Research program at Michigan State University.