Rajiv Parikh

Spark of Ages

Business EN ↓ 67 episodes

The Spark of Ages podcast is about the rapid development of Artificial Intelligence through a marketing lens.   We are living in the middle of the most important "spark for the ages".   Our episodes are either about looking back to teach us what we can learn for this moment, or looking forward for where the next spark might be. We highlight the stories from business leaders at the intersection of marketing, technology and innovation.

Author

Rajiv Parikh

Category

Business

Podcast website

www.position2.com

Latest episode

Jul 10, 2026

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Episodes

The Freemium Formula: Converting Fear Into 10X Growth/Bill Macaitis - Slack, PLG, Pivots ~ Spark of Ages Ep 42 18.07.2025

Subscribe now to get more insights delivered to your inbox from today's most innovative business leaders and marketing pioneers who are redefining how companies grow in the digital age. Bill Macaitis shares his expertise on Product-Led Growth (PLG), revealing insights from his time as CMO at Slack, Zendesk, and SVP of Marketing at Salesforce where he helped drive remarkable growth through cus...

The Ecosystem Growth Playbook Designed for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41 03.07.2025

Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company. • Canva's mission of empowering the world to design has evolved from consumer beginnings to en...

How US Defense Could Fight at Machine Speed/Matt Bigge - DefenseTech, X-Bow, F.I.R.E. ~ Spark of Ages Ep 40 20.06.2025

Matt Bigge, partner at Crosslink Capital and former 10th Mountain Division infantry officer,  shares his unique perspective as a venture capitalist, military veteran, and deep tech investor on the revolution happening in defense technology & how modern defense technologies are evolving to meet today's security challenges. His MIR framework—modular, interoperable, responsive—offers a bluep...

Building a Growth LM That Actually Gets Your Business/Position2 - Arena, Calibrate, LSTM ~ Spark of Ages Ep 39 05.06.2025

In this eye-opening conversation, join host Rajiv Parikh as he unveils Arena AI – their revolutionary platform that's transforming how marketing campaigns are planned, executed, and optimized. Sajjan Kanukolanu (VP of Global Operations) and Vikrant V.(CTO) walk us through how their team has embedded 20 years of marketing expertise into a system that combines project management, unified analyt...

The Agentic Revolution Transforming Go-to-Market/Chandar Pattabhiram - Workato, AI Agents, Onlyness ~ Spark of Ages Ep 38 23.05.2025

Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies. • The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches • Current AI implementation remains largely experimental and edge-focused rather t...

The Contrarian Thinker of Digital Entertainment/Marc Hustvedt - YouTube, Mr. Beast, Creators ~ Spark of Ages Ep 37 09.05.2025

Marc Hustvedt shares insights from helping to scale Mr. Beast to 350 million YouTube subscribers and building a global creator brand, revealing the unique combination of traits that separates extraordinary creators from everyone else.  Check out Contrarian Thinking and Codie Sanchez to learn more about Marc's current work helping people buy and grow small businesses. • Creator-led businesses...

Bootstrapping a Community Wildfire Response/Sandeep Parikh - Altadena, Crowdfund, EffinFunny ~ Spark of Ages Ep 36 25.04.2025

Sandeep Parikh shares his journey of resilience after being displaced by the LA wildfires, discussing how the disaster tested his strength as a father, husband, and creator while inspiring new approaches to filmmaking and community building. • Surviving the devastating LA wildfires that destroyed over 9,000 structures and left countless homes uninhabitable due to toxic contamination • Co-founding...

The Playbook for Courageous Marketing/Udi Ledergor - Gong, Super Bowl Commercial, Magic ~ Spark of Ages Ep 35 11.04.2025

Udi Ledergor, Gong's Chief Evangelist and former CMO, reveals how courageous marketing strategies helped propel Gong from startup to multi-billion dollar company status while redefining the B2B marketing playbook. • Creating bold B2B marketing that stands out requires courage and rejecting "boring practices" that yield ordinary results • The "punching above your weight" st...

Modern Sales Skills For a Digital Buyer/Elay Cohen - SalesHood, Enteprise, Taylor Swift ~ Spark of Ages Ep 34 21.03.2025

Elay Cohen, CEO and co-founder of SalesHood, shares his journey from Salesforce to pioneering the sales enablement category through his AI-driven platform. • Built SalesHood to address the unmet need for scalable sales enablement solutions • Pioneered sales enablement at Salesforce, helping scale revenue from $300M to $3B • Created a direct connection between sales ramp time and company performanc...

Network Like a Ninja (How to Grow Your Career)/Susan Hailey, Jean Kovacs, Shannon Lundgren - Jobs, Mentors, Old Boys Club ~ Spark of Ages Ep 33 07.03.2025

We share transformative insights on leveraging your network for career growth. Our guests Susan Hailey (CHRO @ Enable), Shannon Lundgren (Founder & CEO @Shannon's Circle) and Jean Kovacs ( share how to navigate personal branding effectively and develop meaningful connections that elevate your career potential. • Networking should focus on building relationships, not just asking for favors...

How Podcasting Leads to Growth/Simon Chou - Personal Branding, Community, Hot Sauce ~ Spark of Ages Ep 32 23.02.2025

Building a personal brand through podcasting can be a game changer for marketers looking to connect authentically with their audience. Simon Chou, host of  @marketingonmars shares strategies for growing a podcast, engaging communities through unique events, and leveraging technology to streamline marketing efforts. • Insights on the current podcast landscape and listener demographics • The signifi...

The Innovation Leap that's happening in India/Kumar Ganapathy ~ 3iPartners, Deep Tech, Impact - Spark of Ages Ep 31 08.02.2025

This episode with Kumar Ganapathy "dives" (yes we know AI loves this word) deep into the realm of deep tech in India, exploring impactful investment strategies and the entrepreneurial spirit necessary for success in this complex landscape. Listeners gain insights into the challenges faced by founders, the importance of resilience, and the unique opportunities that lie within the Indian m...

How the US Air Force will use AI/Jason Hansberger, Tim Henderson - Great Power Competition, HAWs, Kill-Chain ~ Spark of Ages Ep 30 26.01.2025

This episode explores how technology, specifically AI, is reshaping military strategy and national defense. Colonel Jason Hansberger and Author/Entrepreneur Tim Henderson discuss the implications of AI  in warfare, the ethical considerations surrounding autonomous weapons, and the U.S. military's strategic innovations. • Examining the significant U.S. defense budget and global military expend...

Devising Investment Strategy for AI/Ashish Aggarwal, Akash Agarwal, Viral Tolat - 2024 vs 2025, IPO Market, Fake Companies ~ Spark of Ages Ep 29 13.01.2025

The episode explores the investment landscape in both public and private markets, focusing on technological opportunities and insights for 2025. Key discussions include the importance of resilience against market volatility, the impact of AI on innovation, and an outlook on the IPO market. • Highlights of recent economic performance and predictions for future growth • Role of AI and technology in...

GTM Predictions for 2025 and Beyond/Jon Miller, Abhi Ingle, Michael Ni ~ Spark of Ages Ep 28 27.12.2024

The episode centers on the evolution of marketing in an AI-dominated landscape, discussing whether traditional marketing roles are becoming irrelevant as organizations shift towards more integrated structures. Key topics include the importance of brand, human relationships, and the challenges of relying on outdated metrics as the industry heads toward 2025.  • Examining concerns around the relevan...

GTM = "Get The Money"/Bobby Napiltonia - Building a Marketplace, Distribution, Hershey ~ Spark of Ages Ep 27 07.12.2024

Welcome to another electrifying episode of the Spark of Ages podcast! Today, we sit down with the legendary Bobby Napoltonia, whose 36-year journey has forever shaped the tech landscape. From bringing sound to computers to democratizing the telecommunications industry, Bobby’s fingerprints are all over the tech we use daily. 🙌 Join Bobby and your hosts Rajiv and Sandeep Parikh as they chat about...

Creating Signal Not Noise/Melissa Rosenthal - The New PR, Driving In-Bound, Listicles ~ Spark of Ages Ep 26 23.11.2024

What if your company's marketing could transform into its own dynamic trade publication? Learn from Melissa Rosenthal, co-founder of Outlever, as she shares her innovative approach to modern marketing on the Spark of Ages podcast. With Melissa's deep insights, we challenge outdated marketing strategies and unveil how companies can thrive in an AI-driven world by streamlining their tech s...

Secret Sauce of CMOs/Alice Crowder - Chicken Sandwich Wars, Segmentation, Hedonistic Index ~ Spark of Ages Ep 25 08.11.2024

Join Rajiv Parikh on the Spark of Ages podcast as he explores the secrets behind Krispy Krunchy Chicken's rise in the Chicken Sandwich Wars.  With insights from Alice Crowder, the CMO who has transformed the brand's offerings into must-have menu items we'll learn about marketing innovation, and why KKC is a cut above the rest.  Discover the secrets behind their mouth-watering chicke...

The Business of Play/Brian Litvack - LeagueApps, Youth Sports, The Anxious Generation ~ Spark of Ages Ep 24 29.10.2024

Join Rajiv Parikh on the Spark of Ages podcast as he chats with LeagueApps co-founder Brian Litvack who shares how technology can uplift youth sports organizations. Discover how League Apps has evolved from its humble beginnings to becoming a crucial tool for over 3,000 sports organizations, offering solutions for everything from scheduling to communication. Brian shares his passion for using tech...

Making Better Food from the Plant Up/Tony Martens - Alternative Meat, Texas, Superfoods ~ Spark of Ages Ep 23 18.09.2024

Can the future of our food systems be saved by a humble aquatic plant? Join us as we sit down with Tony Martens, co-founder of Plantible Foods, who believes it can. Plantible's innovative plant protein, Ruby, derived from the sustainable Lemna plant, may hold the key to revolutionizing agriculture and food production. Tony shines a spotlight on the pressing environmental issues of our current...

Growing a Growth Marketing Firm with AI/Rajiv Parikh - Conversions, Great Souls, Belichick ~ Spark of Ages Ep 22 24.08.2024

On this episode of Spark of Ages, we sit down with Rajiv Parikh, CEO of Position Squared, to do a mid-year review to uncover the daily grind and the high-stakes decisions behind leading an AI-driven growth marketing powerhouse. Rajiv offers a treasure trove of insights into the transformative power of AI, revealing how his company has formed a robust AI product development team, launched strategic...

Mastering Silicon Valley Sales/Ankur Srivastava - Confidence, Curiosity, Cloud Marketplaces ~ Spark of Ages Ep 21 11.08.2024

Join us on the Spark of Ages podcast as we unlock the secrets behind Silicon Valley's sales success with our insightful guest, Ankur Srivastava. Ankur takes us through the transformative power of cloud computing and SaaS marketplaces, particularly Amazon Web Services (AWS), in fostering startup growth. Discover how AWS has enabled rapid innovation for technology companies worldwide and gain v...

Build a World Faster, Better, Cheaper/Banks Boutte - Kitbash3D, Gaming, Community Led Growth ~ Spark of Ages Ep 20 27.07.2024

Join us as we sit down with Banks Boutte, the visionary co-founder and co-CEO of KitBash3D, to uncover the secrets behind the booming gaming sector, now more influential than music, movies, and publishing combined. Banks offers an exclusive look into how 3D technology is revolutionizing various fields, from automotive to fashion, and breaks down the monumental shifts that have democratized content...

Cracking the Code of Life/Ashwin Gopinath - Multiomics, Product Led Growth, Jonas Salk ~ Spark of Ages Ep 19 13.07.2024

Email us with any feedback for the show: spark@postion2.com Find more great content like this at: https://www.position2.com/ If you like what you here, please drop us a comment! What if you could harness the power of AI to revolutionize drug safety? Join us as Dr. Ashwin Gopinath, MIT assistant professor and co-founder of Biostateai, shares his incredible journey from electrical engineering in Ind...

The Purpose of Wealth/Scott Saslow - Family Offices, Impact Investing, Greta Thunberg ~ Spark of Ages Ep18 29.06.2024

Email us with any feedback for the show: spark@postion2.com Find more great content like this at: https://www.position2.com/ If you like what you here, please drop us a comment! Episode Description: Ever think about coming up with a world changing idea that brings you and your family untold amounts of wealth?  But after that, what do you do?  Once you becoming a king, how do you manage your kingdo...

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