Space Marketing Podcast

Special podcast announcing my new Moon Tree children’s book. Listen to our interview with the co-creator, and my sister, Miss Dee Dassen! I’m thrilled to introduce our new children's book: "Izzy and Dee – The Moon Trees" co-created with author and illustrator (and my sister!) - Miss Dee Dassen. She is my guest on this special episode. Hear about how we grew up to be creative and how we inspire to...

Episode #82 - In this episode of the Space Marketing Podcast, Izzy House chats with John Gordon, corporate attorney at Taft, about "The Legal Side of Space." 🚀 John shares valuable insights on the legal challenges space startups face, including intellectual property protection, ITAR compliance, launch licensing, and more. Whether you're in the space industry or thinking of launching your own vent...

Welcome to the Space Marketing Podcast! Today we’re exploring the power of connecting in the space industry. Our guest, Sarah Pousho, Co-Founder & Chief Executive Officer of Space Bridge Partners, will share insights on building meaningful relationships and bridging gaps across companies, countries, and industries. We’ll uncover how strong connections drive innovation, collaboration, and success i...

The Business of Space with UAH Join Izzy and guests Dr. Jason Greene and Dr. Hank Alewine from University of Alabama Huntsville, College of Business as they discuss where business, innovation, and opportunity intersect in the ever-expanding space economy. They look at the space industry from a business perspective, bridging the gap between students, organizations, and their communities to inspire...

Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her p...

On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manne...

In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.  This strategy captivates audiences by helping them visualize, interact with, and connect emoti...

In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big...

Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also crea...

Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates.  Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:2...

Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in o...

I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, custom...

Space is on the verge of major changes within the next four years. Join Izzy as she chats with Kirsten Whittingham, the new President of Max Space about the disruption her company is leading in new space station inflatable modules providing affordable scalable modules for in-space habitation, manufacturing, research labs, space farms, tourism, sports, and entertainment. https://getmaxspace.com/ CH...

Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom. They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and...

Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.  GUEST:  Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ CHAPTERS: 01:20 Introduction to Laura Smith 02:38 Laura re...

Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.  A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order...

In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.  A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessar...

Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company. Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!  Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company...

Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional. ABOUT SHANNON CLEMENT: Shannon Clement Fractio...

Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller, Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and...

In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading...

Join Izzy for a conversation with Melody Tholstrup with My Size Marketing as they touch on the challenges and successes of working within this space industry. They also underline the significance of having a marketing professional as part of a company’s team. Get ready for their journey to the space industry and the strategies that drive it forward. Melody Tholstrup My Size Marketing https://mysiz...

Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.  This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness bu...

Izzy chats with Kevin Brown Sr. Vice President of Business Development from All Points. They look at marketing and establishing his company as an industry leader using conferences, like the upcoming SpaceCom event, as a platform.  This marketing strategy involves participating in various capacities – hosting, sponsoring, vending, and speaking at events. These activities increase brand awareness bu...

Join Izzy for a conversation with Julie Bonner, the Director of Communications at Freefall Aerospace. In this informative chat, they explore the fascinating world of satellite and ground station technology, as well as the ins and outs of marketing a space tech company. During their discussion, Izzy and Julie touch on the challenges and successes of working within this space industry. They also und...