Spa Marketing Made Easy | Spa Business Growth

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development.  But I've got an important thing to share, and while it's not a secret, it's not the newest, sexiest marketing tactic, AI tool, or aesthetic equipment/offering that will get you there. Nope, it's all about what's going on upstair...

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that's how we want to keep it by ensuring that you've got all your legal ducks in a row as we kick off a new year!  Keren de Zwart is here to help us sift through it. She is the founder and C...

The aesthetic and wellness industry is rife with "trends," and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth.  One of those integrated services is IV therapy. While it's not a service every spa can or should do, it does provide an incredib...

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there's still plenty of opportunity to tap into and ways to get creative so your business can thrive.  Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it...

Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or influencer. You need to showcase your space and services and tell a story that emotionally resonates with your ideal clients so they can easily decipher whether you're the expert to help them achieve the...

No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so excited to dive into the power of Tippy with you on today's episode!  Together with Tippy sales team manager Marci Zerbe, we're diving into all the details of how the Tippy platform and variety of pro...

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your business (I'd like to challenge you on that belief 😉), this episode is jam-packed with insights from Team Addo coach Emilie, who generated $150,000 from mini events this year including an $8K in one day...

Are you tired of putting out job postings only to get candidates who don't fit the bill for your company's needs or culture? Frustrated from frequent turnover that costs your company more than bringing in more hands to help? Have you heard all the horror stories from other spa owners and feel scared to move forward on scaling with a team?  Fear not, ambitious aesthetic pro—team building does not h...

Social media has always been a hot topic within the Spa Marketing Made Easy community — it's an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.  That's why I couldn't wait to get...

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes!  Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreAp...

The holiday season is upon us, and you know what that means…holiday sales! And I'm not talking about the "savings" type of sales; I'm talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.  However, gift cards aren't as simple of a revenue stream as you might think unle...

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.  Although entrep...

Beyond the fact that retail revenue can make or break your spa's profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.    And, of course, we're never solely focused on the sale; we're approaching these five strategies...

As we turn the corner on Quarter 4, it's time to start thinking about the year ahead, and no, it's not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it's critical to carve out the time and thinking space to ask yourself what you truly want from your life and business.  In this episode, we'll explore what questions to ask yourself as you begin mapping out you...

Year 10 of our business has been packed with exciting moments and achievements! I'm excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we're thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highlighting the growth o...

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you'll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit an...

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management.  Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable...

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it's all too easy to make the storefront transition without thinking of all the l...

"Building a business and life you love" has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it's not an attempt to escape the trappings of life and work.  Instead, it's an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different env...

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today's economy.  That backbo...

Retail sales are a big chunk of your spa's revenue, and while you may feel like you're maximizing your sales opportunities in the spa, the truth is, if you don't have an online storefront for your retail, you're leaving a lot of money on the table.  Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.  Beyond being our mo...

Your sales are going great, and you're expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?  Whether it's constantly feeling like you're in a state of catch-up with your business finances, or you honestly don't know where all the money is going — Tea...

The magic "million dollar mark" is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don't achieve, especially women (a statistic we're set out to change among spa owners!).  However, just as frequently as we hear that goal, w...

"It's one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we're scaling back and focusing on not wasting." That's just one of the nuggets you'll glean from this week's episode, which is all about lowering your spa's operating expenses. Beyond making more sales, the other simplest way to create more cash available in y...