SPA Girls Podcast

Marketing, but not achieving results? Maybe you need to do a bit of a deep dive into why. -Steady is good and not doing things at warp speed, but I think consistency is the real key. We tend to think if we try something and don't get instant results, they don't work. But that's not always the case. Often what didn't work first up may the second time around. We in the SPA have tried soooo many thin...

USA Today Bestseller Sadie King has grown her publishing business from zero to six figures in less than four years, writing short instalove romances. Knowing her reader's journey is vital to her success. In this episode talks about short romance publishing strategy rapid release strategy targeted wordcounts for Amazon Kindle's 60m, 90m and 2 hour reads categories Techniques for writing short ficti...

This week we take an in-depth look at author brands - starting with what branding actually means, what your branding should look like as an author, and then how you can make sure your author brand is the best it can be. We talk about how newbie authors can set up a brand for the first time, and how more experienced authors can reassess your current brand and make any necessary changes.  As always,...

A New York Times, USA Today, and Wall Street Journal Bestselling Author, Alessandra Torre has written twenty-three novels, including multiple New York Times bestsellers. She is also the creator of Alessandra Torre Ink - an authors community and online school with over 20,000 members. She is also the founder of INKERS CON , an annual authors conference. A self-publishing advocate, Alessandra speaks...

Today we're joined by two dynamic guests - author Emilia Rose and Michael Evans , who, along with Emilia's husband Sean Patnode, founded the REAM subscription service for authors. We cover a LOT in this episode - from "what is the Creator Economy" to making subscriptions work for authors, so settle in for a great episode! We first interview Emilia mid-2022 where she shared how she built a six figu...

We know there are still 5.5 months to go until the end of the year! But!! We think it's important to start getting organized for the final push. Ads, blurbs, covers. In the SPA today we talk about the things you need to focus on!   💗   The SPA Girls podcast is sponsored by everyone who supports us on Patreon. Thank you so much, we love our listeners and our patrons! ⭐ Join us at the $10 tier, an...

This week we go in-depth with New York Times, USA Today, international and #1 Amazon bestselling author of new adult and contemporary romance, Ana Huang. Aside from being very successful (check out her Twisted series!) Ana is a super smart and hardworking author with a tonne of great advice that she generously shared with us in this information-packed episode.  We range in topics from marketing, t...

How NOT to Fail at Self-Publishing We're looking at failure and putting a different slant on it. By changing the way you think of failing at a certain thing and thinking of it as simply a part of learning. You are future proofing the way you react to any result. Fail = First Attempt In Learning. Don't measure yourself by how others are doing. They had their own journey and would have failed at som...

Back in 1996, author Debra Dixon published Goal, Motivation and Conflict and ever since the letters GMC have been tattooed on our brains.  This simple, yet powerful, concept is the driving force behind writing compelling fiction and building strong plots and character growth. This episode we cover the differing GMC's found in different genres, including romance. Enjoy! 💗 The SPA Girls podcast is...

Today we talk to the amazingly talented author Lynn Raye Harris about series. Everything from multiple connected to branding. This is a must listen podcast! Lynn is a Southern girl, military wife, wannabe cat lady, and horse lover. She's also the New York Times and USA Today bestselling author of the HOSTILE OPERATIONS TEAM Ⓡ SERIES of military romances, and 20 books about sexy billionaires for Ha...

It's celebration time! We've reached another milestone here in the SPA - FOUR HUNDRED EPISODES!  And that's 400 weekly episodes with no repeats, no "best of"s, and no stopping during the eight years we've been doing this. Phew! *wipes brow*  This episode we're looking back on that time, trying to figure out why we're still here, and what we've learned along the way. Go behind the scenes with us as...

Author Rebecca Hefner is passionate about marketing audio books wide. After several years of struggling early on, her audiobook sales now surpass her ebook sales most months. As Rebecca says, "I had an excruciating learning curve with wide audio and want to save other authors from this torture!" She shares her best practices and tips for wide audiobook success in this must-listen episode. Download...

If you've been working on amping up your characters and writing a more compelling novel, this is the episode for you. We talk to Matt Bird - the Amazon bestselling author of  The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers and   The Secrets of Character: Writing a Hero Anyone Will Love - about characters and other secrets involved in writing an awesome st...

Erin Marcus is a business coach who helps authors take charge of their career and get results.  The founder and CEO of Conquer Your Business, an international company helping driven entrepreneurs and small business owners get the financial and emotional freedom they need to build a business and a life they're proud of. Having made the successful leap from corporate executive to entrepreneur, Erin...

This is a really important discussion for writers at all stages of their careers. Brenna has experienced publishing highs and has also dealt with the darker side of the writer's journey. Her candour and courage discussing some difficult topics in this interview made it a very humbling experience for us, and we truly appreciate Brenna's openness in wanting to help her fellow authors. From mindset a...

Today in the SPA we're covering genre expectations for readers of romance and it's subgenres and mystery. All are our opinion based on decades of reading and 20+ years writing romance and it's various subgenres. It can be a bit messy and confusing and it's subjective. But it's also important to know the genre expectations for the "wrong" answers more so than the right. So let us help you define wh...

Skye MacKinnon is a USA Today and International Bestselling Author whose books are filled with strong heroines who don't have to choose. She embraces her Scottishness with fantastical Scottish settings and a dash of mythology, no matter if she's writing about aliens in kilts, Celtic gods, cat shifters, or the streets of Edinburgh. She's also doing great with German translations and this week in th...

USA today bestselling author of Western Romance, Erin Wright, has worked every job under the sun, including library director, barista, teacher, website designer, and ranch hand, helping brand cattle, before settling into the career she's always dreamed about: Author.   Despite starting out in KU in 2016, she went wide on all platforms in 2017 when she discovered she couldn't get her books in libra...

In today's podcast we talk all things small town romance with the wonderful Kait Nolan. Kait is a USA Today best selling, RITA® Award-winning Mississippi author of smart, sassy, small town Southern romance. She calls everyone sugar, honey, or darlin', and can wield a 'Bless your heart' like a Snuggie or a saber, depending on requirements. She believes in love, laughter, and that tacos are the worl...

The number one thing you need to produce as an author is WRITTEN words. So when they're hard to come by, when you're avoiding the blank screen or finding yourself doing housework for hours instead of sitting your butt on the office chair (or couch) with your laptop, you need a cheerleader, a human cattle prod, so to speak. We're sharing our tips and advice on how to get your words down and beat re...

Award-winning   USA Today   and   Wall Street Journal   bestselling author Brighton Walsh spent a decade as a professional photographer before taking her storytelling in a different direction and reconnecting with her first love—writing. She likes her books how she likes her tea—steamy and satisfying—and adores strong-willed heroines and the protective heroes who fall head over heels for them. Aft...

Top Ten Productivity Hacks for Authors Brought to You By the Letter P 1. Planning - Make a plan and stick to it 2. Preparation - know what you're going to do, and when you're going to do it, and then stick to it. 3. Procrastination - look at whether it's actually positive or negative procrastination, if it's negative, look at what stories you're telling yourself. 4. Prioritize - figure out what is...