South African Digital Marketing Podcast

In this episode I had to chance to chat to Matt Brownell, who’s career has led him to the position of fractional CMO. If you’re like me, you may not have known up until this point what a fractional CMO is. Don’t worry, Matt explains all of that in this episode. We also discuss the mistakes some businesses make in the early stages of developing their marketing team, how he uses AI effectively in hi...

This episode is the full conversation I had with Abbey Cloete – we spoke about how her love for social media developed into a full blown case of digital strategy, and what pathways she recommends for new digital marketers as move up in their career. Follow Abbey on Linkedin This is the final episode of season one. I'm currently working on season two, which will be a series of deep dives into speci...

This episode is the full conversation I had with Senzo Madikane – we spoke about truly mastering specific skills versus being a generalist, the benefits of agency life, and why getting a good educational foundation is crucial for a successful career. Hosted on Acast. See acast.com/privacy for more information.

This episode is the full conversation I had with Alex Overmeyer. We chatted about prioritising data in decision-making, staying in school as much as possible, and how to survive starting your own digital marketing agency.  You can follow Alex Overmeyer on Linkedin here: https://www.linkedin.com/in/alex-overmeyer-39358a119 Hosted on Acast. See acast.com/privacy for more information.

In this episode, we talk to Michelle Marais about how her career started and progressed to where it is now, the importance of continual learning, the differences between life at an agency versus an internal marketing department and so much more.  You can connect with Michelle on Linkedin: https://www.linkedin.com/in/michellemarais Hosted on Acast. See acast.com/privacy for more information.

Here is the full conversation I had with Jono Duguid from R17 Ventures - we spoke about the importance of data-led decision making, how to keep growing in your career, and what digital marketing was like before the term "digital marketing" was commonly used! Connect and follow Jono on Linkedin here: https://www.linkedin.com/in/jonathanduguid Hosted on Acast. See acast.com/privacy for more informat...

We couldn’t do…anything, really, without the plethora of tools that are now available to us. But we are at a point where there are so many that it’s easy to either choose ones that are way too complicated for our needs or completely miss tools that would make our day to day work so much easier. In this episode, we talk about what tools our 5 digital experts use regularly. Hosted on Acast. See acas...

One of the huge benefits of digital marketing is the mass of information it gives us about our potential customers. But can this lead analysis paralysis? In this episode, we talk about how these insights and intuition interact to create campaigns that are creative while also being informed by data. Our 5 experts each gave their thoughts  Hosted on Acast. See acast.com/privacy for more informa...

In this episode, we debate the value of experience versus education. Do you need to go through an expensive course to become a professional digital marketer, or is it smarter to learn on the job?  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’...

In this episode, I asked my guests about their journey so far in digital marketing – we talk how they got started and how they got to where they are right now.  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’t forget to subscribe wherever you l...

In this first episode, I asked my guests what laws they wished all digital marketers had to follow.  If you’re listening on Spotify, leave a comment in the app and I’ll respond to you there, otherwise you can send your thoughts, opinions and questions to podcast@tmdigital.co.za , and of course don’t forget to subscribe wherever you listen. Hosted on Acast. See acast.com/privacy for more infor...