Rob Rosenthal/PRX/Transom.org
Sound School Podcast
The Backstory to Great Audio Storytelling, hosted by Rob Rosenthal, for Transom and PRX.
Author
Rob Rosenthal/PRX/Transom.org
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
Asking Dad Dicey Questions 15.07.2025 30:13
Zach Mack really put it to his father. For "Alternate Realities," a series from NPR's "Embedded" podcast, Zach asked his dad pointed questions about the conspiracy theories he believes in that are driving a wedge into the family. On this episode of Sound School , Zach talks to Sally Herships of Radio Boot Camp about the challenges of asking dicey questions.
Revisiting - Think of a Radio Station (or Podcast) as a Musical Instrument 01.07.2025 28:43
"I think of radio stations as musical instruments." That's what Steve Junker, the managing editor at WCAI said to Rob over a couple of drinks one night. Soon after, Rob put Steve in front of a mic and asked him "What the heck are you talking about??"
Writing Makes All the Difference - Beautifully Braiding Scenes, Stand-Ups, and Narration 17.06.2025 9:10
It's time for Leila Fadel at NPR to receive another award for her reporting. Last December, her stories from Syria after the fall of Assad were essential listening. And, as Rob notes in this episode of Sound School, her writing was top-notch.
Writing Makes All the Difference: The Episode Handshake 03.06.2025 14:04
There's a reason why serialized podcast episodes often start with "Last time on (insert name of podcast)" followed by a montage of quotes. It works. It's an effective way to help bring a listener back into a story. But it's used *far* too often. Surely, there's a better way, right? Rob spotlights the way writer and reporter Basia Cummings avoided the trope in "Pig Iron."
Revisiting - A Trip to the Dentist 20.05.2025 22:50
A dear friend of Transom and all creative audio producers passed way last month -- Larry Massett. This episode of Sound School joins the chorus of voices on Transom marking Larry's passing. Rob presents "A Trip to the Dentist," a legendary story Larry made in 1977 for NPR. Easily one of the most hallucinogenic stories aired on the network. You'll want your headphones on for this episode.
Writing Makes All the Difference, Part 1 06.05.2025 17:22
I don't care how much good tape you have. I don't care if the scoring and mixing are superlative. I don't care if the narrator is a solid storyteller. If a story lacks strong writing, the story will fall flat. Great writing is essential. On this episode of Sound School , the brilliant writing in the podcast Noble .
Revisiting: My Kingdom for Some Structure 22.04.2025 21:46
You've got all the good tape you need. Now what? How do you structure the story? Bradley Campbell has a few suggestions. He sketched them -- on cocktail napkins!
Champions of Old Radio 08.04.2025 26:11
Take a short walk into deep radio history. Julia Barton and Sarah Montague join Rob to talk about two audio storytelling classics from the 1930s: "Seems Like Radio Is Here to Stay," an homage to radio by Norman Corwin, and the anti-fascist play "The Fall of the City," by Archibald MacLiesh. Old school radio at its best!
Beware the Chicken Bomb 26.03.2025 13:15
The best way -- sometimes the *only* way -- to describe an element in a story that is disruptive and distracting for listeners is this: chicken bomb. This year, 2025, is the 20th anniversary of "chicken bomb" entering the lexicon of audio storytelling. What exactly is it? With help from Ira Glass, we'll explain.
Amen, Chenjerai (Bonus Episode) 18.03.2025 6:38
In this bonus episode, Rob takes his conversation with Chenjerai Kumanyika one step further. He digs in a bit more to the big question from the last episode: Who is the "you" telling this story now?"
Amen, Chenjerai 11.03.2025 42:05
Chenjerai Kumanyika delivered the goods. Rob interviewed Chenjerai on stage at the recent On Air Fest where Chenjraie was passionate, animated, and electric as he talked about a question he sees as essential for anyone in audio storytelling to consider. We're sure you'll be as transfixed as the audience.
Revisiting: The Longest Shortest Time 25.02.2025 30:04
Just recently, Hillary Frank relaunched her popular podcast The Longest Shortest Time . This archive episode takes us back to Hillary's early days, when she was just finding her way in podcasting -- as we all were.
The Layered Approach - Interviewing for Scenes 11.02.2025 17:44
You want scenes in your story. But, reporting in the field isn't an option. What then? Simon Adler, a senior producer at Radiolab has an answer: interview for scenes using "the layered approach."
The Backstory to "Our Ancestors Were Messy" 28.01.2025 28:21
Nichole Hill pitched her show idea again and again. And, again and again, podcast companies said "no." But, that didn't stop Nichole. She said "I'm doing it myself!" Our Ancestors Were Messy , a podcast featuring hidden stories from the archives of historic, Black newspapers, launches February 5th. Sound School has the backstory to how Nichole dialed in the format for the show and why she chose a...
All Hands On Deck - NPR and the Nixon White House 14.01.2025 20:54
Just over 50 years ago, in 1974, NPR took to the airwaves for a 25-hour-broadcast that Rob thinks may be one of the most tedious recordings he's ever heard and one that was also an incredible broadcast service. What is it? You'll have to listen. Trust us. It's worth it.
Revisiting: First, Tell Them an Anecdote 31.12.2024 24:04
Rob's interview with Misha Euceph is one of his favorites. As he says, she's very clear, engaging, and insightful about the craft of audio storytelling. On this archive episode of the show from 2019, they discuss why Misha believed it was important to start each episode of her podcast "Tell Them, I Am" with a personal anecdote.
Dissection - Daniel Alarcón's Writing Maneuvers 17.12.2024 19:09
Let's state the obvious: Daniel Alarcón is a gifted writer. It's evident from the writing in "The Good Whale," the latest series from Serial that Daniel wrote and hosted. Rob put his writing under the microscope and heard a lot of satisfying maneuvers -- and a couple that weren't so satisfying.
Fingers Crossed, Twice 03.12.2024 27:31
Nothing seems guaranteed these days for creative audio makers. "Short Cuts" was recently cancelled and "Pretendians" is seeking funding for a second season, two shows on this episode of Sound School that are high on Rob's must-listen list because they elevate the craft and deliver essential storytelling.
Please Keep WCAI Right Where It Is 19.11.2024 21:08
WCAI, the public radio station for Cape Cod, has been told it needs to move -- to leave the home it broadcasts from. An actual home. A former captain's house. News that the house had been sold startled the station staff and the community. In this episode, Rob laments what would be a strike against the station's deep commitment to local service.
Keep the Universal in Mind for Local Stories 05.11.2024 14:50
The story from Slovenia on this episode of Sound School is hyper-local -- so local, you might not catch all the cultural references. But, the reporter, Ajda Kus, says that's okay. The key to telling a great local story is to give weight to universal themes so that all listeners can still relate to the piece.
Revisiting: A Stranger With a Microphone 22.10.2024 16:51
When should a reporter turn around a leave? At what point do should they say "I won't report on these people. They need their space, not a stranger with a microphone." Jay Nathan faced that exact situation some years ago reporting on a man who was dying of cancer and the friend taking care of him. But, instead of turning around and leaving, Jay stayed. Jay is still haunted by the decision.
Revisiting: Who Are You As a Storyteller? 08.10.2024 34:14
Robert Krulwich, formerly of Radiolab, once said "how you write is basically who you are." It's a profound statement, a kind-of koan. It requires a little bit of thought. Krulwich can be that way. But, it leads to an essential question for anyone who writes: "Who are you as a storyteller?"
Retreat! And Make Stories with Friends 24.09.2024 28:11
"To play and to fail and to get to know each other and to celebrate the craft of making audio... What's better than that," Jasmin Bauomy asks. When inspiration struck, Jasmin put together a four-day audio retreat for about a dozen producers from Berlin. She called the retreat "The Ecco" and it yielded some fantastic storytelling.
We Do It For the Ears, Right? 10.09.2024 28:02
We tell stories in sound for many, many reasons. For our listener's hearts and minds. For community. For self-expression. For the democracy. For listener's ears. Yes. Their ears. On this episode of The Sound School Podcast , Rob relishes the ear catching qualities of work from Delia Derbyshire (BBC), Michel Martin (NPR), and the Making Gay History podcast.
To Swear or Not to Swear in Narration 27.08.2024 26:26
Say you're listening to a great narrative podcast. The host has really grabbed your attention and you're pulled in. Then, out of nowhere, the narrator swears. Not once. Not twice. But three times. Including f-bombs. Is that a turn off for listeners? Should narrators swear? Dan Taberski defends his swears in his latest podcast.
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