Amplitude Ventures
Sound Connections
This is the intricate world of music entrepreneurship. Hosted by Jakob Wredstrøm from Amplitude Ventures, this podcast offers listeners a unique blend of insightful interviews, industry expertise, and behind-the-scenes stories from the global music landscape. From the challenges of breaking into the industry to the nuances of music tech innovations, each episode is a journey into the lives of music professionals, founders, artists, and innovators. Whether you're an aspiring entrepreneur, an industry veteran, or just a music enthusiast, "Sound Connections" provides a fresh perspective on the e...
Author
Amplitude Ventures
Category
Podcast website
Latest episode
Jun 26, 2026
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Episodes
#105: WALLIFORNIA: How LeanSquare Invests in Music Tech Startups || Xavier Péters 15.04.2025 44:31
PARTNERSHIP WITH WALLIFORNIA 2025 Are you raising your first round or scouting high‑growth startups? In our first partnership episode with Xavier Peters, CEO of Belgium‑based venture fund, LeanSquare, he explains how his team backs late‑seed and pre‑Series A startups across music, sport, esports, and gaming—and why a strong founder mindset and a clear market need outweigh everything else, includi...
#104: FOUNDER: Transforming Music Metadata with AI – A New Chapter with Noctil || Jacob Varghese 08.04.2025 51:09
Metadata may be the unglamorous backbone of music, but it decides who gets paid. In this episode, entrepreneur and technologist Jacob Varghese explains how his company Noctil uses supervised machine‑learning to link millions of usage logs with the right ownership data, turning “black‑box” royalties into real income for creators. He traces his journey from a 2012 consulting project to a fully boots...
#103: FOUNDER: How BeatConnect Is Changing Music Production || Alexandre Turbide & Nicholas Laroche 01.04.2025 59:25
Let's get an inside look at how Alex and Nicholas from Beat Connect are reshaping music production through a fresh take on collaboration. Hear about their journey building a DAW that bridges the gap between pros and newcomers, drawing inspiration from gaming to create an intuitive, real-time creative experience. They also discuss tackling industry roadblocks and why making music more accessible co...
#102: MANAGER: Music Entrepreneur’s Journey: Building Global Success from Estonia || Britt Randma 30.03.2025 47:48
Entrepreneur, DJ and newly honored as Manager of the Year and Music Exporter of the Year at the Estonian Music Industry Awards, Britt Randma, sheds light on building a viable career from a smaller market, the realities of music export, and why hard work often outweighs immediate financial gain. Listen to Britt share her firsthand experience balancing multiple roles—artist management (Night Tapes)...
#101: FOUNDER: Creating Music with TUNEY || Antony Demekhin 25.03.2025 1:01:55
Experience the possibilities of ethical AI in music creation as Antony Demekhin, CEO and co-founder of TUNEY, explains how his platform helps aspiring musicians craft tracks without compromising sound quality or copyright. In this episode, he recounts a lifelong passion for percussion and hip hop, revealing how it shaped TUNEY’s focus on genuine creativity and accessible workflows. It is a practi...
#100: EXPERT: "Scott" Yusuke Sugino: Insights From Yamaha 18.03.2025 48:16
President & CEO of Yamaha Music Innovations, Yusuke Sugino details his 17-year journey from semiconductor sales to European market leadership, and why he was chosen to spearhead this bold initiative. We dive into the challenges of financing music tech startups, the long-term vision for Yamaha’s fund, and how the company plans to support founders beyond capital—leveraging their global brand, cu...
#099: EXPERT: Jody McKinley: How To Scale A Music Tech Business - Insights From Eleven75 11.03.2025 49:13
Kickstart your journey into the evolving music startup scene with an in-depth conversation featuring Jody McKinley, a leading voice in music tech. Know the industry’s most pressing challenges, from managing fragmented talent to navigating complex licensing and gain insights on building a winning team and learn how technological advancements are shaping the future for aspiring entrepreneurs. Spon...
#098: EXPERT: Daniel Nordgård; The Truth About Music Streaming, AI, and Artists' Future 04.03.2025 56:29
Legal and financial hurdles stand at the forefront of the modern music industry. In this conversation, music management professor, Daniel Nordgård, shares insights on how technology, academia, and sustainable artist careers converge to shape the sector’s future. He examines the influence of AI on music creation and discusses the shifting values behind music consumption. By spotlighting forward-th...
#097: FOUNDER: Ciarán O'Toole & Michael Coll; The Story Behind Songbox; A MusicTech Startup 26.02.2025 57:00
Ciarán and Michael share how their music-sharing platform began as a solution for artists who need to send tracks securely, privately, and with clear insights on who has listened. Drawing from real-life music industry frustrations and professional tech expertise, they explain how Songbox evolved through user feedback, personal experience, and the practical know-how gained from successful and chal...
#096: MTEA: Thais Ruiz de Alda: Why Female Artists Are Missing From Your Playlists ft. Music Tech Europe Academy 20.02.2025 58:34
Thais Ruiz de Alda, founder of Digital Femmes, delves into the barriers women face in tech and music while highlighting the opportunities for change. She shares her journey and the mission of Digital Femmes to create a more inclusive and diverse digital landscape. This episode is produced in partnership with Music Tech Europe Academy: https://www.musictecheuropeacademy.eu/ Highlights: Understandi...
#095: EXPERT: Dan Fowler: Music Industry in Crisis? Challenges and Opportunities 17.02.2025 56:29
Streaming, technology, and economic shifts are transforming the music industry. In this episode, music expert Dan breaks down the biggest challenges and innovations shaping the business today. From the impact of streaming on artists and labels to the role of creators and new monetization strategies, this discussion explores how macroeconomic trends and digital advancements are redefining the indus...
#094: EXPERT: Christine Osazuwa: The Reality of Music Careers on Breaking In & Moving Up 13.02.2025 56:29
This episode delves into the changing landscape of music and data. Christine Osazuwa, founder of Measure of Music and a seasoned expert in data-driven strategies for artists and labels, describes her journey from the US to key positions in London and Stockholm. She explains how she uses data to promote diversity and inclusion, and reveals the forward-thinking methods reshaping the industry. Highli...
#093: FOUNDER: Michael Jacob: Building Ethical AI For Musicians 06.02.2025 54:12
MJ, CEO of Lemonaide Music, shares his inspiring journey from aspiring rapper to tech entrepreneur. He dives into the challenges and successes of integrating AI into music production, emphasizing ethical AI practices and artist empowerment. Learn how Lemonaide Music is revolutionizing the industry by providing innovative AI-driven tools that support musicians in their creative process. Highlights:...
#092: FOUNDER: Ola Sars: Transforming Music for Business 30.01.2025 53:56
Beats and Spotify were early steps for Ola Sars in shaping how businesses use music, leading him to start Soundtrack Your Brand. This episode explains how his work with consumer streaming platforms guided him toward a B2B model that changes how companies engage audiences through music, focusing on fairer licensing, increasing value for artists, and overcoming the hurdles of a global music service....
#091: EXPERT: Jean Christophe Barat: Allfeat and The Future of Royalties 23.01.2025 44:55
The collaboration between Allfeat and Sound Connections is paving the way for innovation in the music industry. In this episode, Jean Christophe Barat (JC), founder of Allfeat, shares how their blockchain technology addresses critical issues like metadata management and royalty distribution. He also discusses the journey of building Allfeat and its role in creating transparent and efficient soluti...
#090: EXPERT: Pedro Sarmento: Music, AI, and the Human Touch 16.01.2025 57:41
The human element in music remains essential, even as AI transforms the creative process. In this episode, Pedro Sarmento, a postdoctoral researcher at the Center for Digital Music in London, discusses how technology can support, rather than overshadow, human creativity. From his journey as a guitarist to his work with AI and guitar tablatures, Pedro explores the balance between tradition and inno...
#089: EXPERT: Maciej Dulski: The Story Behind MusicTech Lab 09.01.2025 39:17
MusicTechLab is helping to address the challenges of integrating technology into the music industry while supporting creativity in startups. In this episode, Maciej Dulski shares his perspective on the changing landscape of music technology and how it is creating practical opportunities for artists and businesses. A thoughtful look at the hurdles and progress in this evolving field. Highlights: -...
#088: AI Jake's Take: Cracking The Code On Music Tech Financing 02.01.2025 34:48
Get to know why "boring B2B solutions" and infrastructure-based innovations hold untapped potential, and learn practical strategies for raising capital in an industry with scarce investor specialization. Jakob and AI Jake also touch on the importance of realistic multiples, the pitfalls of emotional biases in investment, and the critical role of public knowledge and research in reshaping the music...
#087: Tajdar Khan: Business in Music: Understanding The Challenges and Opportunities 27.12.2024 23:46
Amplitude Ventures partner, Taj, shares his insights on the evolving music industry in this episode. From blending traditional business strategies with the passion economy to exploring how technology drives innovation, Taj offers a fresh perspective on the challenges and opportunities in the sector. He also reflects on his journey from India to Norway and how his unique background shapes his appro...
#086: Founder: John Gerhart & Chris Santillo: From LA's Grind to Global Impact: The Lightworks Story 19.12.2024 1:07:41
John Samuel and Chris Santillo share their journey through Los Angeles’ vibrant music industry, from humble beginnings to collaborating with icons like Simon Cowell. This episode delves into the challenges, successes, and lessons learned while navigating one of the world’s most creative and competitive music scenes. Highlights: ● The relentless pursuit of passion in LA's competitive music scene....
#085: EXPERT: Takayuki Suzuki: Superfans and Strategy: How Japan Is Monetizing Fandom 12.12.2024 55:50
Japan’s music industry, the second largest in the world, is spotlighted in this episode as Takayuki Suzuki, founder of MusicTech Japan, shares his expertise. From the enduring dominance of physical music sales to innovative approaches in monetizing fandom, Taka unpacks the unique characteristics that set Japan apart. He also discusses the role of Web3, AI, and storytelling in shaping the future of...
#084: INVESTOR: Andrea Rosen: Music as a Catalyst: Investing in the Future of Nightlife and Culture 05.12.2024 59:04
Investing in forward-thinking startups is reshaping the nightlife industry, and Andrea Rosen, portfolio manager at Best Nights VC, is at the forefront of this transformation. In this episode, Andrea shares her approach to supporting innovative projects that connect music, culture, and technology. From her roots as a DJ to her role as a VC leader, she discusses the challenges and opportunities in c...
#083: EXPERT: Con Raso & Andrew Batey: How Tuned Global and BeatDapp Are Unmasking Fraud In Music 28.11.2024 49:34
Andrew Batey of BeatDapp and Con Raso of Tuned Global discuss combating music streaming fraud. They explore its ties to organized crime, its impact on artists and labels, and how advanced fraud detection improves transparency, boosts catalog value, and ensures fair earnings in the music industry. Highlights: ● Music streaming fraud with BeatDapp and Tuned Global ● Fighting music streaming fraud a...
#082: MANAGER: Mike Holland: Taking Charge: How Emerging Artists Are Shaping Their Own Success 14.11.2024 1:07:49
Mike Holland, an experienced artist manager, discusses the challenges and opportunities for emerging artists in today’s music industry. In this episode, he shares practical advice on building a fanbase, understanding the business side of music, and taking control of a career in a rapidly changing landscape. A grounded look at the realities of artist development and management. Highlights: Explorin...
#081: Founder: Clément Souchier: From Creaminal.io to Bridge Audio: The Switzerland Of Music Assets 31.10.2024 58:43
The management and transparency of music assets take center stage in this episode as Clément Souchier, founder of Bridge Audio, shares his journey. From his early career at Creaminal.io to establishing Bridge Audio as the "Switzerland of Music Assets," Clément delves into the challenges and innovations shaping the future of the music industry. Highlights: The inception of Bridge Audio and its uniq...
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