Sound Advice- The Music Industry Podcast

In the second live panel at our music industry event Nu Wave, I spoke to Cath Hurley of Future Yard and James Booton of Boot Music about the state of the Liverpool music scene, why gig attendances are down and how to meet people and get involved in your local music scene. This is part one of the panel with Cath & James, part 2 will be out next week. If you enjoy this episode please give us a 5...

Last week we put on our first ever live music industry event Nu Wave, bringing the best of Liverpool's indpendent music community together under one roof for a night of live music and insightful panels. For the first of these panels I was joined by Mali Anthony of MalantMedia and Simeon Scheuber-Rush of The Musicians Union to talk about how artists can get their music heard, the secrets behind suc...

Our first ever live panel Nu Wave is just one week away , get your tickets here: ⁠ https://www.fatsoma.com/e/ifos4umr/nu-wave ⁠ This week I thought I'd talk about what to expect from Nu Wave, introduce the panelists and chat to our bands Thirst and Sea Goth! Nu Wave is just a week away on the 13th of November at The Kazimier Stockroom , I'd love to see you there :)

It's episode 50! This week I'm joined by returning guest Mali Anthony of MalantMedia to talk about how to network in the music industry. We discuss how to get the best of industry events, overcoming networking anxiety, getting to know your local scene and loads more. We also discussed our upcoming event Nu Wave, an indpendent music industry conference and gig at the Kazimier Stockroom in Liverpool...

Last week I went to LIMF Academy's Open Sauce event at District, a day of roundtable discussions on the issues facing artists in Liverpool today. At the event I sat down with singer/songwriter Astles , rapper Koj , mixing engineer Mike Cave and artist development coach Basil Reynolds to discuss what the future of the industry may hold. Tickets to our first event Nu Wave are ON SALE NOW: ⁠https://w...

King Liar , one of Liverpool's best live bands, are about to embark on their first ever tour, taking their act to Leeds and Manchester alongside Garden of Humans. I sat down with frontman Adam Ainsley to discuss how the band organised their tour entirely independently, how to break out of your local scene and their analytical approach to amazing live shows. Get tickets for King Liar's tour: https:...

Decided to try something a bit different this week, an episode with no guest! I wanted to talk through the recent news of an open letter against AI Music from the Artist Rights Alliance, signed by hundreds musicians including Billie Eilish, Chappell Roan and Jon Bon Jovi to name but a few. I talk through my thoughts on how AI could effect musicians jobs, why AI seemingly came out if nowhere, and w...

How do you make people want to come to your gigs again and again, buy your merch, tell all their friends about you and listen to your songs on repeat? To find out, this week I spoke to artist manager, promoter and music reviewer Peter Wintersgill to lift the lid of building a culture around a band that gets people talking. In this episode we take a deep dive into a band Peter is currently managing...

Would you become a shareholder in your favourite artists? Is Blockchain technology the key to the future of the music industry? This week I spoke to Karl Parsons , founder of music tech startup BandShare about his solution to a problem so many artists face: not having the money upfront to pay for costs like recording, marketing or touring, creating a cycle where grassroots artists can't break...

New features are the easiest way to make the algorithm love you; social media platforms release updates with new ways of sharing content every year, and are desperate to push these to the top of your feed to show users. This episode is all about how artists can take advantage to promote their music. I spoke to social media experts Eloise and Georgia from the Social Commuter podcast about Instagram...

This week, I spoke to photographer, promoter and local legend Johnsy about how her journey from taking photos on her lunch break to building a sustainable career as a music freelancer, working on everything from giving bands their first gig at The Jacaranda to taking photos at some of the biggest festivals in the UK. We discuss how she made the leap to freelance, building a live music community an...

This week I spoke to Danny West , Partnerships and Publishing Lead at Leeds-based music development organisation and label Come Play With Me , to get an introduction into the ever growing world of brand partnerships. Collaborating with companies can be a great way to fund your music career without giving away any rights to your music, and opportunties are becoming more and more popular. Danny dive...

Why does music need a union? This week, I spoke to Simeon Scheuber-Rush , regional officer for the Musicians' Union to find out why the MU exists and what it does to support its members. We also delve into some of the biggest issues facing musicians today, such as composer buyouts, the impact of the pandemic and underpaid session work, as well as exploring the Musicians' Union's campai...

In this episode, we sit down with Liverpool pop artist Laro to discuss how she’s harnessed the power of TikTok to build a loyal and engaged fanbase. Laro shares her unique approach to creating the tight-knit 'forget-me-nots' community, from exclusive group chats to personal fan interactions that have given her a small but rapidly growing group of superfans. Discover her strategies for stay...

Music publishing can be complicated, but it's an underutilised tool that earns artists around the world millions every year. To demystify how this crucial revenue stream works, I sat down with Simon Pursehouse , one of the founding members at Sentric Music , a company that over the last two decades has tranformed from a university project into one of the biggest independent publishing companie...

This week Yaw Owusu is back, and he's swapped his Liverpool Music City hat for his LIMF Academy one to talk all things artist develpment. We spoke about how LIMF Academy supports local artists, some of their success stories like Ni Maxine and Michael Aldag, why record labels don't develop artists anymore and the blueprint for success in the music industry whilst staying true to yourself.

Liverpool band Pleasure Island have started one of the city's best new festivals. This week I spoke to the band's frontman Sean Regan , the founder of Penny Lane Weekender to find out more about the festival and how it was started almost completely by accident. We also spoke about why South Liverpool needed a music festival, how they've changed things since their inuagural event last y...

What makes Liverpool a Music City? This city has a rich musical history and a vibrant creative scene, but also faces significant challenges in infrastructure and equality. This week I'm joined by creative consultant Yaw Owusu , one of the leading figures behind the Liverpool Music City project and the ReMap Report , to evaluate the state of the scene, the real legacy of The Beatles, what makes...

This week I spoke to Moonfrog Presents' Michael Coates to get an insiders guide to getting gigs and impressing promoters. What do promoters look for when they book artists to play their shows? What are the biggest red flags they see when artists get in touch? Should more bands put on their own gigs? A must listen to get ahead and play the best shows in the busiest venues in your scene. Moonfro...

Bios are the gateway to opportunity in the music industry. Describing your music and artist project in the right way can land you more gigs, press, playlist placements and so much more. This week I spoke to local music journalist Kayleigh Cantrell to get her top tips on writing about bands in Liverpool's music scene, and how to write the perfect bio that encapsulates your sound and image. Foll...

This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work other jobs to make ends meet alongside trying to build a career, and why Giles decided to create a podcast about just that. We also covered some of Giles’ own part time job stories and his journey into t...

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks! In part 2 of our AI special, me and my guest, AI Consultant Alex Keyter , go through ten tools you can start using today to boost your music career, from separating stems to writing riffs, making merch and so much more. And the best part is, most of t...

In the first of a two-part AI special, I'm joined by Alex Keyter , AI Consultant and Founder of Generative Minds , to discuss the impact of this rapidly emerging technology, how AI will transform the music industry over the next few years, and some of the ethical concerns around copyright and the infamous Ghostwriter "Fake Drake" track Heart on my Sleeve . In part-two, out next week...

Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing your artistic vision with the world and how artists are turning fans into superfans by building an engaging world around their project. We also discuss how independent artists on a small budget ca...

What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supporting Alfie Templeman's UK tour. We discuss how to not get sick of your bandmates, finding the energy to go again night after night, and balancing working at Greggs whilst embarking on her first ev...