SOS Small Business Success for Salons & Spas Owners

Remember Captain Kirk and Spock?  Although they were sailing the galaxy and not the seas, there is something we can learn from them as leaders.  Kirk being all human, was emotional first, then logical, and Spock being half Vulcan and half human but more logical than emotional, so when we look at leader vs. coach, we have to know what hat to put on to manage the crisis, and map the course...

Yes, I am a certified business coach, but more importantly, I am a certified Life Coach. Truth is, that is more important because no matter how great your business is, are you living the life you love!  Today,  I share some manifesting techniques to help you achieve your life and business goals for this year; dial in that frequency that will have you aligned with your desires. Join me fo...

Today we discuss how investing in yourself first is not just about money or education but also about self-awareness and managing your emotions.  Being a business owner and leader comes with many hats and expectations.   Listen now as I share how empathy in every conversation builds trust and creates a necessary form of acknowledgment.  Do you want to become a better leader for 2023?...

SOS-Jibe Ho-Ho-Ho I often see a missing element in communication; it can escalate a conversation in a super great or the wrong way. If we can implement this simple “Acknowledgement” technique, your communication will be much more powerful for all parties. Listen now as I share the SOS Coaching Method and how creating “acknowledgment” can keep you as the captain of your conversations. P.S. Join me...

Featured Guest, April McDaniel, CPA- Kopsa Otte  I know, talking about taxes 10 days before Christmas seems like a buzzkill, but if you are a savvy businessperson, you are thinking about the new year, new ideas for your business, and how to be more profitable. Now more than ever, small businesses like ours need support to improve our bottom line. Take a listen or watch the video on YouTube {s...

Everyone believes that social media is the “be all end all” to building your business. But, sometimes, we forget about the other marketing tools that provide real success. Word of mouth is still #1, but sometimes that is a pay-to-play option. Listen now as the word on the seas is about making real-life (IRL) connections vs. virtual posts. Join me on January 16 for a Mindset and Strategy Webinar. 9...

 As we head into the holidays, we can easily get overwhelmed with everything, work, family decorating, and spending. You should think about your gratitude strategy to take care of yourself for a few minutes. Then what is your gratitude strategy for others? Listen now as I share my eight gratitude strategies and how they support my well-being. Need a mindset coach with a flair for strategy? Bo...

A client bought two products from us yesterday and commented on how expensive they were.  These were 2 of our most price-conscious products, which came to $50.  She walked out grumbling, and I realized it had begun.  Although she saw the value of completing the purchase, we must now prepare for clients questioning the purpose, value, and worth of our services and homecare items. &nb...

I know you have all heard the phrase Imposter Syndrome, but why is it so relevant today? What is the cause, and what is the effect? It can impact our businesses, our families, and our souls. So how do we overcome this without feeling like a fraud? Join me today as I deep dive to define it and not fix it but create awareness of it enough to diffuse it. Listen Now!  PS I will be taking new clie...

You know the saying it’s business; it’s not personal. Well, everything is personal, whether it is a business circumstance that is making us grieve or a personal circumstance that is having us suffer and affecting our business. So, you need to know what tools and support are available to work your way through the healing process. Today I share the tools I am using as I grieve the loss of my mom and...

The final session for our 5-part series of “How to Recession Proof Your Salon.” Our topic today is our last anchor Education, which is a threefold approach. · What do I need to learn? · What does my team need to learn? · What do I need to teach my clients? Listen now to the last of the 25 tips to close your year powerfully and prepare for the new year of uncertainty or abundance. Catch the entire...

In part 4 of our 5-part Series on the Guide to Recession Proof Your Salon, today we discuss our Mindset and the ebb and flow of balance. Plus, this week, focus on Story Telling as sometimes we must stop managing and marketing and tell a few stories to create connection and engagement while building value and trust. I took my Brand Me S.T.O.R.Y. Telling Template and shared my time working with Seba...

Ahoy,  Welcome to Part 3 of our 5 Part Series, Recession Proof Your Salon.  Today's topic is the infamous love /hate relationship of Marketing and Social Media. We know we need to do it, we want to do it but get stuck on what to post, and then it becomes a have-to-do it, and it's not as much fun.   My special guest, Danyelle Hildreth, is a Social Media Expert and Captain of Canva, a...

Join me for this 5-Part Series, How to Recession Proof Your Salon. Today’s episode is Part 2 of my SOS Signature Framework –Operations, The Distress Call. Mayday, Mayday… my salon is sinking because I am unintentionally not paying attention to my expenses. So, I challenge you today in this segment to look at ways to decrease costs and be more operationally sound while improving operational excelle...

Join me for a 5-Part Series, How to Recession Proof Your Salon. Today’s episode is part 1 of my SOS Signature Framework - Leak Proof Your Biz-Increase Your Sales first 6 of 25 action approaches to surviving the recession and continuing to thrive in an unstable economy. Listen Now!  Plus. Download your FREE Guide to Recession Proof Your Salon here ! 

Inflation Nation, Recession Depression, and Expense Defense… now more than ever, our small businesses need not be rocking the boat but instead looking for ways to weather the storm and survive what is next. Listen Now! Need help making your goals this year? Download my FREE SOS Strategy Plan and set up a complimentary call with me!   www.sosstrategyplan.com

SOS Communications 4C’s Today I breakdown the 4C Communication Framework. An easy method to support communications with clients, staff, and others in any manner that become super effective in Decreasing triggers Eliminating defensiveness Removes confusion Ultimately allowing both parties to feel heard and get to a solution! Listen Now! 

Everything feels hard today… family, business, fun, high prices, cost of living, you name it.  I have a few solutions to help you to manage that feeling of one step forward and two steps back.   Plus, sourcing ways to create new awareness when fighting against the wind and the impact you can make by bringing things down to the smallest denominator.  Listen now! 

Profit First Philosophy is about taking a percentage from each sale as a profit vs. the traditional formula of sales minus expenses equals profits. Flipping the script creates the growth you need to grow and sustain your business. Ronit Enos joins me today to launch her new book Profit First for Salons . An exclusive and powerful inspirational how-to book to get you in the finding, growing, and bu...

Is your staff getting burned out? What about you? I speak with owner clients weekly about the challenges they face rebuilding and maintaining their salons. What is the big phrase of the year burn out… Yes, our specialized work is physically demanding, but it is just as emotionally demanding; add the daily world crises, and you have BURN OUT. A recent report from Indeed found that employee burnout...

I don’t have to tell you that the world is getting more crazy and things are getting more complex and expensive. We are all feeling it. So the question is, as a leader, what are you doing about it? The Captain may go down with the ship, but when the Captain is seasick, what actions need to be reviewed to keep smooth sailing in place. Listen now as I share the three ways you can prepare for stormy...

My SOS Podcast is themed for the beach and the boating and sailing life, and finally, I was able to do a remote episode from the beach today! Of course, I was in vacation mode, which allowed me to focus on my whole life and not just business, so I thought this was the perfect time to update my balance wheel and see where my life was aligned with my goals. Sometimes the Captain needs to step back a...

Are you feeling lost, overwhelmed, or irrelevant? I know I am; after the last few years and now getting back into life and live events, am I on the right course? I don't have all the answers for this, but I can tell you the SOS Formula for that internal and external review. First, S top… O xygenate (breath) and S eek solutions or a new direction when you have had time to remove yourself (as much a...

If anything, the last two years brought us the “What’s Next” question.  We all had to do a little reinventing ourselves or taking a leap of faith and learning new skills.  My guest and friend Karen Gordon took the challenge to an all-new passion.   Listen now to how Karen changed up her options, became a Certified Trichologist, and is helping her clients and the industry with hair l...

The two biggest challenges we face in our industry today and post 2020. Finding new client Finding new staff What if I told you the same strategy could be used to find both? Honestly, they are not really secrets but right now, under the “post-pandemic” and “the great resignation,” the actions that we need to take seem to be eluding most salons. This master class aims to review the 10 secrets and d...