Something Businessy

If you're not sick of us talking about how EOS (The Entrepreneur Operating System) has completely changed our businesses, you're not going to want to miss this conversation with the woman behind it all. Jennifer has been doing the work with us here at Ampersand over the past 3 months as we have begun our EOS journey, and on this episode, she gives a high-level overview of what EOS is, wh...

Frannie interviews her husband Chris as they remember what it was like when Ampersand was getting started and he was simultaneously launching his restaurant. Hear about how they operate, support each other, and the similarities as well as the differences between their two businesses.  Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @ampersand_studios Or check us out at www.ampersand...

Most people have heard "consistency is key" at least once or twice. But did you know that brand consistency is one of the leading reasons for failed marketing?  This week, Nichole dives in to the reasons you need to look closer at your brand to create a consistent message, visual brand and overall consistent business.  Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @amper...

After a decade of photographing weddings, we made the big decision to leave the altar behind and reclaim our golden hours. In 2018, we dove head-first into brand photography and we now own and operate a full-service agency with a team that serves small businesses... and we're not looking back. (Well we are on this episode!) Hear the story about what we learned along the way, why we decided to...

This startup story is one you won't want to miss. When Cherie Hoeger saw the need for something that would make huge impact for both people and the earth, she knew she had to get to work. The Saalt story and brand is one that we're so excited to share on the podcast. Cozy up and let's talk about periods, planet, purpose, and of course... Something Businessy. Frannie asks Cherie all...

This week, we're shaking things up. Nichole is being interviewed by our friend and host of the #Uncommon Podcast, Lisa Desilet. Lisa has been working with clients through her Elevate Leadership Academy, Masterclasses and her Badass Book Club for over a decade! Lisa asks Nichole questions about the importance of a healthy partnership, side hustles, and what she attributes her success to. Follo...

One thing that we both have in common is an extensive history of waiting tables at various restaurants. Still today we have server work-dreams (nightmares actually), speak the lingo, and are haunted by the experiences that ultimately we're so grateful for... because they shaped the way we solve problems, set expectations, train our team, deal with customer issues, manage stress, and so much m...

What if we could deep clean our business like we do our homes? By separating the parts of a business into 6 categories or "rooms in a house" Frannie talks through a perspective shift that will have thinking differently about what you're spending your time doing.  This time audit workshop guides you through activities that will help you to notice where you might focus your energy so...

This week, Courtney takes over the podcast to introduce the "stoplight" system that has revolutionized our team's workflow. Through a series of questions asked each morning, team members indicate their workload status, their location for the day, and their top three priorities. This system not only provides a quick pulse on the team's status but also encourages vulnerability an...

Nichole gets up close and personal with Laurie Reynoldson, the mastermind behind the incredible School of Midlife. Strap in as Laurie spills the tea on her own awe-inspiring story and how she built her kick-ass coaching empire. Laurie guides women through the midlife maze, helping them discover their inner rockstars and create lives filled with joy, purpose, and all-around awesomeness! Laurie take...

We're sitting down with Shawnda Huffman, the visionary CEO and Founder of Tuuti Agency. Shawnda, a dynamic entrepreneur and industry expert, shares her deep insights into the world of public relations and its intricate relationship with marketing.  Drawing from her extensive experience and expertise, Shawnda enlightens listeners on the symbiotic nature of these two crucial fields, unraveling...

In this episode, we discuss crafting an intentional brand, including finding your brand voice before visuals, building your brand kit, and creating a website that accurately represents your brand. We also share valuable insights on leveraging social proof and quality products to build trust with your customers, as well as using social media marketing to connect with your target audience and create...

We're sitting down with Haley Janicek, Creator Experience Manager at Convertkit and email marketing expert, to discuss insider tips for starting and growing your email list. Haley shares her expertise on how to create compelling lead magnets, optimize your website for email capture, and nurture your email subscribers to increase engagement and conversions. We delve into the importance of segm...

Drea Hemmer runs a hair salon and leads a team of over 35 stylists. She is a communication and leadership coach, as well as an author. Her book, "Intelligent Huddles" outlines her system for a daily meeting that sets her team up for success and it dives into the supporting neuroscience that makes it so successful. Learn strategies for making sure that your team is all on the same page, h...

Coming up with content can be exhausting. So why not reuse, recycle and repurpose old content?  We're breaking down easy, actionable steps to help you reuse content that you've already spent time creating. We're teaching you to work smarter, not harder when it comes to content.   Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @ampersand_studios Or check us out at www...

In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company. Frannie explains that small business ow...

Podcasting is kinda like parenting... it's wild how many people are doing it considering how hard it is!  We're not podcasting experts by any means, but we are breaking down what we've learned in our first 50 episodes. Join Frannie + Nichole in this episode and get a raw look into the successes and challenges that podcasting has brought over the past year.  And if you're one of...

Conferences are a great way to keep things fresh and exciting in your business, learn what's working for other people, connect with business owners in other markets, and have a little travel expense... but they can also be a little overwhelming. We've got some tips for things we've done to streamline our conference going experience and to make sure that we get the most out of them....

Have you ever had a big idea for your business, and then it didn't turn out how you expected it to right away? Maybe the better question isn't "Has this ever happened to you" but "How many times [this month] has it happened to you?"  Most entrepreneurs know the feeling of losing momentum or excitement after a launch doesn't go as planned, and most entrepreneurs c...

If you're not having fun as a business owner or manager, what are you doing?  We're chatting about what we do to foster fun in the workplace and ultimately save money and provide better service to our clients.  Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @ampersand_studios Or check us out at www.ampersand-studios.com

Skye Hamilton has made a full time career out of creating content for Instagram. In this episode, she explains how a post about hydrangeas went viral and kicked off a home and garden brand that pays the bills. Skye shares the ins and outs of managing a large following, and what it's really like being a full-time creator. Follow Skye @hamiltonhousedesigns Brand Persona Quiz Follow us on Instag...

If you're a small business owner, you know that building trust is one of the most important things you can do. It's not just about making sure your customers feel safe when they buy from you—it's also about building a relationship that will make them want to come back again and again! Mentioned in this episode: The Unbreakable Brand Brandstorming Brand Persona Quiz Follow us on Inst...

We lay out the 5 best practices you can use RIGHT NOW to create better content on social media.  Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @ampersand_studios Or check us out at www.ampersand-studios.com

Even content creators who go viral regularly have posts that don't resonate with their audience. Nichole goes through the steps you can take if good content just doesn't perform.  Brand Persona Quiz Follow us on Instagram: @somethingbusinessy @ampersand_studios Or check us out at www.ampersand-studios.com

Grab a pen and take notes as Kaley Sparling, CEO of HAIRLOVE talks about the years leading up to being crowned Mrs. World, the lady mullet that lead to the success of her supplement company, and the what's working right now with Facebook Ads for her successful e-commerce business. Follow HAIRLOVE @hairloveofficial Mentioned in this episode: PubMed Follow Eat Play Work @eat_play_work Brand Per...