Solving for B°

Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads. 

In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.

In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.

Mergers & Acquisitions can be complex but it's critical not to ignore the branding implications in the process. In this episode, our experts highlight the importance of considering branding and communications at every step of combining two or more companies into one.

Internal branding and communications are always important but in times of crisis or great flux, it becomes paramount. In this episode, learn from our experts why internal communication and branding is critical to your brand’s ability to weather tough economic times and extraordinary circumstances.

During a recession, brands must adapt. For some it's a matter of survival and for others it can be an opportunity to get ahead of the competition. As the world begins to recover from COVID-19 businesses face a harsh economic climate. So how can you ensure that your brand remains viable in trying times? Our experts offer insights and tips on how to do just that in this episode of Solving for B°. 

COVID-19 has changed the way brands do business globally. And the impact will be felt beyond this outbreak. In this episode of the Solving for B° Podcast our experts discuss how business has changed and what are the lasting impacts of the Coronavirus. They also offer examples of brands that have adapted well to this new environment as well as tips on how to prepare your brand for what lies ahead.

Commoditization seems to be happening at a rapid pace these days and that presents challenges to businesses and brands across the globe. In this installment of the podcast, our team breaks down what's behind the quick rise in commoditization and what you can do to ensure your brand doesn't get lost in the shuffle. 

Disney is one of the world's most popular brands, with sub-brands across lots of different industries. So how has Disney grown its brand while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful. 

It’s a new year with new trends! So, what can your brand expect to see in 2020? In this episode of Solving For B° our experts discuss the trends that brands need to consider in 2020 and how to navigate the changing marketplace.

Should shareholders always come first? In August 2019, Business Roundtable CEOs challenged that long-held view, arguing that companies must demonstrate a commitment to all stakeholders – customers, employees, suppliers, and communities. The best way to do this for many companies? ESG or sustainability reporting. In this Solving for B° episode, our experts breakdown sustainability reporting and how...

The internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding. In a world of interconnectivity, digital strategy becomes brand strategy and vice versa. And personalization will go beyond a marketing buzzword and become a necessity when engaging with customers. Big data is not just a fad, it is the trend for all future interaction. In th...

Web accessibility has been in the news a lot lately. Most recently, a case involving Domino’s Pizza has the potential to go all the way to the Supreme Court in what could be a landmark decision that will shape the future of web accessibility. With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website. Our experts will help you und...

Your website is a vital platform for expanding your brand’s digital presence. But merely having a site isn’t enough to attract, convert and retain prospects and customers. Your site has to deliver a seamless experience and consistently meet the needs of your target audience. In this installment of Solving for B°, Chris Wilks, Digital Content Strategist, Cynthia Stipeche, Director – User Experience...

Brands that become large and multifaceted can risk over-extending themselves. Markets mature and change, and a brand that spreads itself too thin can fall behind and lose relevance with its target audience. In this edition of Solving for B°, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Leslie Rainwater, Brand Strategist, discuss how brands ca...

What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Elizabeth Tindall, Brand Stra...

An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts? In this edition of the Solving for B° Podcast Market...

In this episode of the Solving for B° Podcast we'll use Dr. Vikas Mital's research to help us analyze Net Promoter Score and other customer metrics. Our experts will discuss what to consider when determining which metric to use for your business and which metric is the best predictor of financial performance.

In this episode of Solving for B°, Vice President of Software Development, Donovan Buck and Marketing Copywriter, Jared Haube join us to talk about the GDPR, which takes effect on May 25, 2018. How does this legislation affect U.S. based companies? Our experts will discuss what American businesses need to consider in preparation for the GDPR, how to prepare for the legislation and how to remain co...

If you're a sports fan, you're no doubt familiar with the NCAA (National Collegiate Athletic Association). It is the preeminent governing body of American collegiate athletics and has been since it was founded in 1906 by Theodore Roosevelt. Its stated purpose is to protect amateur athletes and protect the integrity of collegiate athletics. But with public scrunity at peek levels, how well does the...

Is your company contemplating a move to put its brand behind a social or environmental issue? There are many benefits associated with cause branding, but just as many strategic considerations that need to be addressed. Is your brand primed for supporting a social or environmental issue? How do you determine if a cause aligns with your company’s mission and objectives? What are the inherent advanta...

A characteristic of a strong brand is the ability to resist the impact of negative experiences and events. Insulated brands have passionate advocates who will readily defend their reputation, even in the wake of indisputable proof. But how do you craft a brand that can weather those stormy times? What does it take to earn and maintain that degree of customer loyalty? And what are some of the disad...

When you set out to create content for your brand, it’s vital that every piece not only reflects the brand voice but also expresses its core values. And the only way to achieve this is by truly understanding your brand and its target audience. In this episode of Solving for B°, we’re joined by Mary Becker and, special guest, Ronell Smith of RS Consulting to discuss how to: Deliver meaningful inter...

Aligning your marketing goals with wider business objectives can be a major challenge, especially when it comes to budget allocation. How do you make informed decisions when determining marketing spend? In this episode of Solving for B°, Dr. Hari Sridhar, Associate Professor of Marketing at Texas A&M University, and Dr. Vikas Mittal, Professor of Marketing at Rice University, explain how brands ca...

There have been more and more brands in the news for the wrong reasons lately. How a brand handles their mistakes is almost as important as the mistakes themselves. And with the twenty-four hour news cycle, it is less and less likely that a brand’s missteps will just go away. So what should you do if your brand finds itself in the middle of crisis -- self-inflicted or otherwise? How should you rea...