Sole Material

Sole Materials details Kryie Irving's partnership with Chinese brand ANTA Sports and gives insights on the US market rollout specs for retail stores and digital releases.

Sole Material reacts to Donald Trump's cameo at Sneaker Con in Philadelphia where he unveiled his new footwear collection.

Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact  on the retail vertical market.

Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.

Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.

Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.

Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.

Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.

Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.

Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.

Sole Material pays homage to ATMOS after their parent company Foot Locker Inc. announced they will be shutting down all USA retail operations including the website and physical store locations. 

Sole Material unveils our top 2023 Summer and early Fall activewear deals plus footwear sales including Air Jordan Raptor 7 & 37's, Nike KD15 and a special Nike By You Dunk Low reveal. 

Sole Material kicks off Season 4 with a Summer 2023 recap including a retro review of the Reebok ES22 along with a summary of the Washington Wizards Style Showcase prior to NBA Opening Week.

Guest Xavier Jones talks about his origin story with the Sole Material podcast, shares performance details on Reebok's DMX and Hexalite cushioning systems and concludes with a rapidfire of classic silhouettes.

Guest Xavier Jones talks about his personal motivation for joining the sneaker industry along with his take on the future of the consumer marketplace and maintaining executive staff diversity.

Guest Xavier Jones talks about his current role with Nike and shares stories working abroad earlier in his career at the adidas-Reebok Creation Center.

Sole Material reflects on the third season of "The Podcast You Cheer For!" with a finale filled with gratitude towards our listeners and followers across the world.

Sole Material provides clarity over popularity with the signature advice segment detailing retail sales trends and under the radar deals.

Sole Material highlights the year-in-review with milestones ranging from the adidas vs Yeezy litigation, resell market taxes and outlooks on the Ja Morant saga.

Sole Material details the ascension of the Crocs brand during the pandemic and benchmarks why their hold on the footwear marketplace is here to stay.

Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.

Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

Sole Material revisits key performance indicators of footwear tech innovation that impacted consumers and the marketplace alike over the past 3 decades.