Sockjig
Sockjig Sneaker Podcast
A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.
Where to listen?
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Episodes
Episode 13: All For A Drop Of Clout 03.03.2021 41:01
I break down the story of West Coast Streetwear and the Bloomberg BusinessWeek Article, the backlash, privilege, conflict of interest, and try to answer maybe why he did it. 00:00 - Cold Open: Breaking Bad 00:15 - Intro 00:49 - Business Week Article on West Coast Streetwear 05:41 - Initial Reaction to Article 06:18 - Portland Business Journal Article About Growing Criticism 07:09 - Nike Employees...
Episode 12: Trophy Room Air Jordan 1 Release Recap 17.02.2021 33:25
00:00 - Cold Open: Deserve's Got Nothing To Do With It 00:35 - Intro 01:44 - On Feet 03:58 - Pickups 07:02 - Listener Call Ins 11:14 - Release Recap: Raffle That You Couldn't Enter 15:15 - Backdoor Details (Allegedly) 21:23 - Spider-Man Meme / Blue Laces / 2 Different Prices 23:28 - Jordan Brand's Official Response 26:04 - Why the Release Was Evil Genius 28:02 - The Game is The Game 28:40 - Low St...
Episode 11: Trophy Room 1s, Early Pairs and the Mystery of the Blue Laces 03.02.2021 16:40
00:00 - Cold Open: Bodie 00:17 - Intro 01:03 - On Feet & Pickups 02:33 - Sneaker Guy of the Week 03:12 - Trophy Room AJ1 Story 04:17 - Exclusive or Wide Release? 05:08 - Probable Release Methods: Online/Instore/Raffle 05:51 - Early Pairs with No Box 06:57 - Early Pairs with Box 08:11 - Backdoor, allegedly 11:54 - Blue Laces 14:14 - Where Does Resell Price Settle 15:12 - Conclusion 16:31 - Outr...
Episode 10: Year of the Dunk / VC Funding Cookgroups / Nike's Artificially Limited Sneakers 29.01.2021 51:36
00:00 - Cold Open: Broke My Sitar 00:20 - Intro, We in a Bandemic Drop 05:04 - On Feet 06:39 - Pickups 13:03 - Year of the Dunk 23:57 - VC Funding in Sneaker Companies 31:40 - SoleSavy 34:55 - Panopticon - How Cookgroups Moderate Behaviour 39:02 - Acquring Bulk Pairs 41:35 - Nike and Digital Retailers 47:13 - StockX, Not Terrible 48:13 - Who Moves Sneaker Culture 49:12 - Conclusion 51:26 - Outro
Episode 09: HiddenNY and Why All Design Contests are Unethical 08.01.2021 54:12
00:00 - Cold Open: DangerDoom 00:53 - Intro 03:58 - On Feet and Pickups 07:55 - Undefeated 97s Release and Why Undefeated Loves Resellers 16:22 - Bodega Dunk Release 20:29 - Sneaker Guy of the Week 21:46 - The Shit HiddenNY said to me in DMs 48:20 - R.I.P. Benny. The. Guy
Episode 08: It's a Panoramic 09.12.2020 32:21
00:00 - Cold Open 00:39 - Intro 01:26 - On Feet 03:42 - Pickups 08:48 - Sneaker Guy of the Week: "Leave Room for Profit" Guy 09:55 - Bred 350 Release 11:42 - J Balvin Jordan 1 Release 15:04 - The Relentless Need to Succeed on Social Media 20:04 - Best of 2020 Sneaker Tourney Results and Analysis 32:10 - Outro
Episode 07: The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time 18.11.2020 43:54
00:00 - Cold Open: What's Going On 00:05 - Opening Remarks 01:01 - On Feet 01:32 - Pickups 02:46 - Cncpts Turdunken Special Box Release 08:53 - VF Corp Acquiring Supreme and the Future of Supreme x Nike Collabs 13:10 - The Making of Sockjig Socks: How to Launch a Hype Product, One Tweet at a Time
Episode 06: Jordan 1 Dark Mocha Recap, Warren Lotas Replaces Knockoff With Junk Shoe, Top 20 New Balance Sneakers of 2020 04.11.2020 46:12
0:00 - Cold Open: Kirby Smart 0:31 - Intro: Thank You and a Warning 03:23 - On Feet 04:28 - Pickups 07:37 - AJ1 Dark Mocha Recap 20:27 - Segment: Say Something Nice About Adidas 23:46 - Segment: Sneaker Guy of the Week 25:47 - Segment: Terrifying Thoughts 31:58 - Warren Lotas Replaces Knockoff With Junk Shoe 35:18 - Top 20 New Balance Sneakers of 2020 46:03 - Outro
Episode 05: Warren Lotas Got Sued and Why Are Goat Instant Ship Sales Down by as Much as 30%? 21.10.2020 41:48
On this week's podcast, we cover Warren Lotas sued by Nike, introduce a new segment where we forecast where the resell price will settle on upcoming releases. Plus I have my first ever guest, @Itss_the_mob to talk about why sales have been down by as much as 30% on Goat Storage / Instant Ship since they implemented the new 6.5% fee. And of course Sneaker Guy of the Week, plus a lot more. Please po...
Episode 04: Nike Shock Drops and Cookgroup Leaks 14.10.2020 29:32
00:00 - Zilinski Cold Open 00:49 - I am a Sneaker Boomer, I Need Father's Day Gifts Bro 08:04 - Sneaker Guy of the Week 10:42 - On Feet: Sacai LD Waffle Blue/Red 12:12 - Pickups: ALD 550, Casablanca 327 Black/Pink, FTP x Clearweather All-Over 14:32 - Release Commentary: Yeezy QNTM Teal Blue 16:02 - Release Commentary: Supreme Box Logo Longsleeve 17:20 - Release Commentary: ALD x NB 550 21:52 - Nik...
Episode 03 - Ca$hing Out 05.10.2020 35:22
I talk about the keys to operating a successful cookgroup and breakdown the Warren Lotas x Staple Jason Pigeon Shoe. 0:00 - Cold Open 0:27 - Intro / Fjord Blue Socks 2:28 - On Feet 3:01 - Pickups / Releases 6:17 - Podcast progress 7:34 - Sneaker Guy of the Week 8:58 - Keys to a Successful Cookgroup 15:52 - Warren Lotas x Staple Jason Shoe: Fake vs Knockoff 19:22 - WL Milwaukee Bucks Hoodie &...
Episode 02: Love Sockjig 26.09.2020 26:10
0:00 - Intro 0:52 - Pickups & On Feet 3:31 - Fjord Blue Sockjig Socks 4:22 - Tweet of the Week 5:06 - Sneaker Guy of the Week 6:09 - Disappearing Yeezy 380 Pepper 8:24 - Why did Frag 3 Price Drop? 11:03 - Friday Shopify Drops: NB x Bodega errors, Eric Emanuel Skyline shorts, JJJJound Reebok 18:11 - SoleAIO Bypass 19:53 - ShoePalace Switches to Shopify and clout chasing
Episode 01: Debut, Packer 992 Stock and CPFM Cancels 18.09.2020 23:50
Debut episode, so be a Day 1 listener right now! I discuss a little about myself, go into details about stock numbers of the NB Packer 992 exclusive drop, and why there were so many CPFM Air Force 1 cancels. 0:21 - Intro 4:29 - Packer 992 stock numbers 17:02 - CPFM cancels cut deep
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