Sockjig Sneaker Podcast

This is special episode of The Sockjig Sneaker Podcast. I found a pilot episode of a sneaker podcast that I originally recorded on November 30th, 2017. I thought it was lost media but I just found it, cleaned it up and publishing for the first time ever. So let's go back to Nov 2017 when Nike Off White The Ten had just dropped, we used to cop Yeezys from EU sites in the middle of the night. A...

In this episode I discuss bold predictions for sneakers in 2024: Send me your 2024 Bold Predictions. Click Send a voice message button here: ⁠https://podcasters.spotify.com/pod/show/sockjig⁠ I also discuss the recent raid at the Project Blitz warehouse, the Stanley Cups hype and what's important about the Kith Loyalty program. I also look at the Nike and Tiger Woods split and why Nike is letti...

In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tourna...

In this episode we welcome Lois Sakany, a Wall Street sneaker analyst and co-founder of women's streetwear blog, Snobette. We discuss the current challenges faced by big brands like Nike and Adidas, the state of women's streetwear. Lois offers an insightful analysis of the impact of marketing, design, and distribution on a brand's success. We also discuss Lois attending ComplexCon, wha...

In this episode, we delve into the current money laundering allegations against James Whitner of the Whitaker Group, owner of Social Status and A Ma Maniere. The podcast breaks down the possible scheme which allegedly involved selling Nike product to a Chinese buyer, with proceeds said to have been laundered and traced back to Whitner. We explore a possible timeline of events from 2017 to 2022, ex...

In this episode, I take a deep-dive look into the future of sneaker retail amid the generational shift in what we buy, and the technological changes happening everyday. I look into recent store closures, the decline of big box retailers and malls and contemplate the long-term future of retail. Finally, I examine what retailers need to do to save brick-and-mortar retail, and what Nike can do to hel...

In this episode, I recap my trip to Kith Toronto opening night party and the store open and talk about why I was there, how I got invited, and the people I met. I also talk about the Born x Raised Dunk SB drop. Timestamps 00:00 - Sneak Peek 00:06 - Intro 00:58 - On Feet 01:12 - Pickups 03:24 - Misses 04:20 - Nike dotSwoosh TINAJ 08:17 - Born x Raised Release 21:09 - Kith Toronto ⁠https://linktr.ee...

In this episode I talk about early pairs and if they're stolen, fake, or backdoored. I also talk about Kool Kiy, Nightwing's fake apology to me, Tremaine leaving Supreme, and debut a new segment called Size 13 Takes. Timestamps 00:00 - Funkmaster Flex Cold Open 02:30 - On Feet 03:22 - Pickups / Skips / Misses 11:56 - Size 13 Takes 14:03 - Nike v. Kool Kiy Lawsuit Update 19:43 - Fake Apolog...

What's there to hate about StockX? Let me count the ways. This is The Hater's Guide to StockX Timestamps 00:00 - Cold Open - The Unofficial and Probably Incorrect Story of the Founding of StockX 04:55 - Intro 07:04 - Disclaimer 08:44 - What’s Good About StockX? 11:23 - Authentication 23:36 - Nike NFT Lawsuit 26:52 - Fakes on StockX 31:52 - Rapid Fire 34:13 - Voice Messages 38:56 - Buying o...

A conversation with designer, Creative Director, and entrepreneur Joe Freshgoods. We talk about his approach to creating sneakers and storytelling. We talk about the business side of collabs, and also detail what happened with adidas. Finally we talk about how Joe handles drops, both in person and online. It's a very candid and in depth conversation with Joe. He shares a lot of exclusive detai...

In this episode, I talk about Spider-Man Jordan 1s, Jarritos SB Dunk, Yeezys returning, and shoot down the Travis SB Dunk rumour. There's also a sock drop in this episode if you're interested. The main topic is about advice I'd give to someone in their early 20s about getting into sneakers, but without the cliches. Timestamps 00:00 - Cold Open: Tony Soprano 00:26 - Intro 03:31 - Sock D...

In this episode I welcome my guest, creative director, stylist, and all around blueprint JerLisa Nicole. You may have seen her work on Twitter including the Black History Month Kicks of the Day hashtag. We talk about that as well as her Sneaker Hunting show that was on Sole Collector, being outspoken and passionate and how that can hurt your bookings in the sneaker industry. We also talk about rep...

In this episode, I look at how generative artificial intelligence like ChatGPT could affect sneaker brands, sneaker media, content creators, resellers and sneakerheads. I look into all of the problems and issues that could arise because of the rise of Generative AI. BridgetGPT, the first sneaker AI also returns. In sneaker news, I give my thoughts on FOG adidas and the Union Jordan 1 Footscape, Ni...

In this episode, I talk about Tom Sachs running an art gitmo, Jerry Lorenzo and adidas, and tell the story about how I got the scoop on the reseller who got 38 pairs of fake Jordan 1s from StockX and gave a deposition in the Nike vs StockX court case. Plus a lot more! Timestamps 00:00 - Action Bronson Cold Open 00:11 - Intro 01:05 - Limited Socks Restock 02:12 - On Feet 03:03 - Pickups 06:38 - Ski...

A look at brands, collaborators, retailers, resell, sneaker media, trends and overall thoughts on the state of the sneaker game in 2023. Timestamps 00:00 - Cold Open: Just a Game 00:27 - Intro 04:10 - Opening Remarks 09:49 - The Economy and Middle Class Sneakers 13:59 - State of Collabs 18:30 - Nike 21:17 - Jordan Brand 23:25 - Nike SB 24:45 - Adidas 28:31 - Yeezys 35:24 - New Balance 38:10 - Othe...

In this episode, I debut a conversation with BridgetGPT, the first Sneaker AI. Other topics include retconning the Union 1 AJKO, Sneaker Leaker Wars, the MSCHF red boots and what it takes to build an audience, Joshua Vides and what it takes to burn bridges. I also talk about Tiffany AF1s, how consignment as a concept is not advisable in a slow market, and close it out with my thoughts on how Nike...

In this episode, I speak with Jean-Michel Lemieux, aka @jmwind , ex-CTO of Shopify who helped usher in the modern era sneaker drops and anti-bot protection. We talk about what it took landing Supreme as a customer and how it required a complete rewrite of the checkout flow. We also discuss the early days of anti-bot protection and how it evolved, including his relationship with Sneaker Twitter and...

In this episode I talk about feedback from last episode and some podcast goals for the new year. I talk about some of the results from the Sneaker of the Year Bracket as well as some of my favs of 2022. Other topics include: - Selling Mystery Boxes to Kids - Knockoff Brands are at it again - Shopify Moves to Supreme - Round 2 closing and how they had pioneered the consignment shop formula that oth...

In this episode, I recap recent A Ma Maniere 4, Concepts Lobster Dunk, and Lost and Found 1 drops. I also cover Amex re-charging Zadeh Kicks customers, Fear of God and adidas status, the impact of OBJ's lawsuit against Nike on future athlete deals. Finally, I breakdown what I heard a certain sneaker entertainment conglomerate thinks about me and respond. Enjoy! 00:00 Cold Open 00:18 Intro 02:29 Bi...

In this episode we talk with @brandon1an about finding early sneaker images from Nike and other retailers. The most well known leak was when he found images of the Kobe 6 Mambacita from a retailer and Vanessa Bryant saw them and was upset about it and called the sneakers unauthorized. We talk about that incident, getting credit from sneaker blogs, being a cookgroup admin, goals in the sneaker spac...

In this episode, I talk trash takes with @GawdofFrames of Loose Laces sneaker podcast. We talk about AMM4 video submission raffle, StockX replacing the word Authentic with Verified, Twitter chaos, and I ask for his takes on fashion brands, sneaker oldheads, adidas and Kanye. https://twitter.com/GawdofFrames https://www.instagram.com/frame_gawd Loose Laces podcast: https://linktr.ee/looselacespod T...

In this episode, I cover Lost and Found 1s being backdoored and their plummeting resell price, more fallout from Kanye West deal and it's short term and long term effects on the industry. I also give my thoughts on the state of collaborators and sneaker storytelling, how we're at the end of a sneaker era, but a dawning of a new one. A shit ton of topics, so hope you enjoy. Timestamps 00:00 - Cold...

Emergency pod about adidas terminating their partnership with Kanye West. Timestamps 00:00 - Apu Cold Open 00:02 - Intro 03:13 - adidas Deal Under Review 11:42 - Tremaine Emory 13:18 - adidas Deal Terminated 16:31 - Conspiracy Theory 20:43 - Calls 22:26 - What's Next for Resell 25:33 - What's Next for adidas 27:23 - Jerry Lorenzo 30:01 - Can Ye Come Back From This? 31:24 - Outro

In this episode I talk about my reselling days, and recent changes at Goat that basically killed it. I also look into the whims of Ye and what would happen if he took Yeezy independent, if he can ever be happy and who he'd blame when there's no one else to blame. I cover lots of other recent sneaker topics as well. Timestamps 00:00 - Cold Open: Delicate Genius 00:27 - Intro 03:04 - On Feet / Picku...

An in depth look into how we develop our taste in sneakers, why we like what we like, how do we know what's good, how are we influenced, and how our tastes change.  Adapted from the book You May Also Like: Taste in an Age of Endless Choice by Tom Vanderbilt https://www.amazon.com/You-May-Also-Like-Endless/dp/0307948595 Timestamps 00:00 - Cold Open: High Fidelity 00:13 - Intro 02:04 - Sneaker Taste...