Social Slowdown: sustainable digital marketing for entrepreneurs

2021 was the year I started my YouTube channel! And in 2021, I posted 76 YouTube videos. In this episode, I share with you my tips and suggestions on how you, too, can efficiently create YouTube videos, and how to go about creating a content strategy. This episode will cover: My takeaways from a year on YouTube Tips to help you produce your own youtube videos How I'd do things differently Rec...

Hey friends! Today I'm here with Maryellen Dance of the Okay-ish Podcast to talk about comparisonitis on social media. Maryellen is a therapist in New York who's working to bring awareness to the dark side of social media that makes us feel bad about ourselves, feel the need to be present all the time online, and gives us a level of isolation like never before. In today's episode, w...

Today I'm speaking with Shannon Mattern , a pro in teaching solopreneurs how to build their websites from scratch. Shannon also mentors web designers on how to package, price, and position their web design services without burnout. In this episode, Shannon will talk to us about how she leverages other people's audiences to benefit her business, and how she uses social media to connect wi...

For our third case study of the Social Slowdown podcast, I'm interviewing Leah Neaderthal, the founder of Smart Gets Paid. Leah is a sales coach for women who run B2B consulting and coaching businesses. She started her career in corporate marketing, taught herself everything she needed to know about selling, overcame "selling shyness" , and created a sales approach that feels comfor...

Today I'm talking with Ashley Gartland , a business coach, and mentor who helps people do less work.  Ashley helps people with time freedom - and so in this episode, we'll learn about how she helps her clients alleviate extra work in the future by leaning on templates and automation now . You'll learn how she helps her clients to create that high-touch feeling with their customers,...

Did you know that childhood and workplace trauma may actually impact the way that you're running your business today? Today I'm speaking with licensed clinical social worker and business therapist, Nicole Lewis-Keeber , about burnout, hustle, and trauma responses in relation to your business. With 16 years of experience as a therapist, Nicole now works with entrepreneurs to help them cre...

Today I'm speaking with Shulamit Ber Levtov , AKA Shula - or you may know her as The Entrepreneur's Therapist or the cofounder of The Business Therapy Center. Shulamit is also an entrepreneur herself and works with her clients to help manage and overcome the anxieties and stresses of running a business. She also has over 20 years of experience supporting women's mental health, as sh...

You've heard of all the studies about the impact of social media on youth and cyberbullying - but there's not much talk about how social media usage impacts our mental health, as entrepreneurs and business owners. When we rely on social media for our businesses and our livelihood, we can see some negative impacts on our own health. And over the past 8 years of running my business, I&apos...

This week I'm welcoming Lacy Boggs back to talk about something we both have experience with - and that's invisible audiences. In this episode, Lacy and I talk about the importance of knowing that your audience is not always trackable - and that there's probably a good chunk of people that are invisible to you. So what do we do with this audience, and how do we serve them? Find out...

Welcome to our second case study on the Social Slowdown podcast, where we interview someone who has taken a step back from social media and figured out how to run a successful business without depending on social media. Today I'm interviewing Jo Gifford , an author, podcaster, writer, creative thought leader, and prolific human connector. You'll hear about how Jo hustled to create a busi...

In this week's episode of the Social Slowdown podcast, I'm talking with Gina Horkey, founder and co-owner of Horkey Handbook . Gina used to work the corporate 9-to-5, but she's now making a living helping people start and grow their own freelance writing and virtual assistant businesses. In this episode, Gina gives us her recommendations for people who are trying to get their first...

Today I'm here with Megan Flatt, a business growth Strategist at Let's Collective and Focus Sessions talking about personal outreach (or what I like to call, shoulder tapping). In this episode, we discuss one of the easiest, most underrated ways to get clients: reaching out directly. Sometimes we just forget that we can send an email to someone we already know to ask them to work with us...

Earlier this week, I spoke with Tara Newman about how to make more revenue in your business , and next week, I'll be releasing the episode with Megan Flatt where we talk about personal outreach. So I wanted to take some time in between these two episodes to talk to you about three marketing metrics that you hear about all the time - that don't really matter: followers, listeners, and tra...

In today's episode, I'm speaking with Tara Newman of The Bold Leadership Revolution about how to turn your business into a financial powerhouse. One of the most important questions we ask ourselves is, "How much money do I need to make in my business?" Tara has a tool that can help us determine how much we need to pay ourselves and how much our business needs to make in order t...

I'm here today to encourage you to STOP giving personal access to your brain to others for free! Many women business owners are socialized and conditioned to serve others without receiving anything in return - and that can lead to burnout. In this episode, I talk about three changes I've made in my business over the past couple of years to protect my time and attention - and I give you s...

Today I'm welcoming Sophy Dale to the Social Slowdown podcast to talk about why we decided to move our community off of Facebook. Sophy works as a book coach and copywriter, but she also spent time as a community manager for Love At First Search. During her time as community manager, we hosted a community on Facebook - and we decided to switch platforms. In this episode, Sophy and I talk abou...

Once a month, we're going to be talking to someone who used to be active on social media and has made the decision to either decrease their time on social or step away from it. In these case study episodes, we'll talk about the decision-making that went on, what they had to put into place to make that shift off social, as well last the "before and after" of how they're get...

Meet Lacy! I've been working with Lacy Boggs for about 6 years and she now - she's created courses, run group programs,  and she now runs an agency,  The Content Direction Agency where she hires writers to help her with the delivery of her blogging and writing services. Over the years, Lacy has had to scale her business up and down as she's changed courses, so in this episode, we&ap...

If you're tired of marketing yourself on social media but still need a way to market your business, you're not alone. You can successfully market yourself online without ever needing to log in to a single social media platform. In this episode, I go over 9 ways you can use content marketing to become a successful digital marketer. For the full show notes, visit https://www.socialslowdown...

Today I'm here with Stephanie Hayes, a business coach and strategist who's been building stronger businesses for 20 years. Stephanie specializes in helping business owners on their growth path to align their marketing activities with their business models - and today we're talking all about how you, too, can align your marketing in your business. Maybe you feel like you just can&apo...

"How do I know if my marketing is actually working?" In today's episode, I'm talking about some ways you can see what is or isn't working for your business. And one of those things is conversion tracking. By taking a look at your conversion rate (don't worry, I explain this in very simple terms so it's easy to understand) for different activities you're doin...

In today's episode, I'm excited to speak with my good friend, Lanie Lamarre, all about how we can track our marketing and see how well our marketing is actually working.  If you're spending a lot of time on your marketing and you're not sure what's working for you and your business, Lanie will share with us her system that helps us understand how people are finding us, how...

This summer I took 100-days off of social media. A 100-day hiatus might be unthinkable for you if social is a key component of your marketing strategy… but it is possible, and I want to share with you why I did it, how it affected my business, what it taught me, and how you can do it, too. If you feel like you've just been spending countless hours on Instagram and you're not seeing your...

Please welcome our very first podcast guest, Andréa Jones. Drea is my go-to expert when it comes to questions about social media for small businesses, and she's also the creator and lead social media strategist at OnlineDrea.com . In today's episode, we're talking about how to make sure you're utilizing social media in the most time-effective way for your business, but also, ho...

Before we get into the nitty-gritty of these marketing strategies, I wanted to give you a brief overview of who I am. Although this podcast will not be full of origin stories (it'll be more strategic than storytelling), I do want to give you an idea of where I'm coming from - so consider this my "origin story". To find the links mentioned in today's episode, visit https://...