Social Slowdown: sustainable digital marketing for entrepreneurs

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her) and I discuss: How to think about choos...

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of business.  Jessic...

Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses.  As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s ability to co-create the...

 In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Boss Up Breakthrou...

This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus,  the importance of our choice of words, and how the average attention span has...

Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Briar Harvey: Briar Harvey is a storyteller and...

This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more efficiently - so you can do more of the things you love It's not just about the strategy - it's als...

In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you The pros and cons of scaling your business The value and cost of labor Where your freedom comes f...

Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can get a signed pap...

Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry.  If you're listening to this episode on July 27th, 2023, - then today is the day that my book...

I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book publication process Thought leadership  Lacy Boggs is a content strategist, author of the bestselling...

Did you hear?! The Social Slowdown book is coming out on July 27th, 2023!  If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format. In this episode, I explain WHY I wrote this book and what you can expect from it. You can pre-order the e-book for $3.99 or the paperback for $8.99 on Amazon....

How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility. What you can expect from this episode: Website design and accessibility Best practices for accessibility on different platforms Myths about website and social media accessibility Tips on how to use emojis to be accessible in your comments...

Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health. She explains HOW her business model has changed w...

Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health, and unlearning what marketing has told us we need to do as entrepreneurs. About Jamie Jensen: Jamie Jensen is an...

Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach. In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask something of someone who is a weak tie. We discuss...

I'm sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand's messaging, but you held back because you didn't want to say the wrong thing or upset anyone. Well, today I'm here with Peta O'Brien to talk about how you can bring politics and the cultural context into your brand messaging, without piss...

Megan Flatt's book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better , comes out today, and she's here to give us the inside scoop on it! If you've listened to any of our podcast episodes with Megan Flatt, you know that one of her main goals in her work is to help entrepreneurs do less, BETTER. Megan (she/her) is on a mission to make entrepreneurship easier. She’s the...

Tamika Auwai is THE expert when it comes to nurture marketing - and she's here today to talk to us all about how you can up your lead nurture game without creating content 24/7. In this episode, we also discuss: Why lead nurturing is more important than lead generation Email vs. social for lead gen/nurture Nurture sequences Smart messaging Relevant Links: Orisha Creative Get your free Nurture...

In this week's episode, I'm speaking with Tristan Katz about how we can be more inclusive and accessible in our marketing for our businesses. We touch on how we can do better at including trans and nonbinary people and people from marginalized communities in various aspects of our business, and why it's important to actually uphold these values instead of being performative. We talk...

If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you. Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've got those segments. More about Katy: Katy...

"We aren't going to be able to solve the problems of the world if we're only listening to a small percentage of the world's voices" This week I'm SO excited to share with you my conversation with Alyssa Burkus, cuz we dive deeeeeep into some thought-provoking topics. Alyssa is a thought leadership strategist, writer, and coach. She's the founder of Shift Wisdom,...

From topics like the patriarchy and hormone cycles to sunk costs and securing stable income, this episode with Michelle Stevens is a good one. Michelle Stevens is a self-care advocate for high-passion, low-energy business owners and professionals. She has been navigating the online business world for over 10 years, most recently under the brand My Body My Queen . She loves talking about energy man...

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss influencers, TikTok, and...

You'd think it would be the default way of marketing, but it's not. And why is that? In this week's episode, I'm speaking with Sarah Santacroce about humane marketing. We also discuss: Showing up authentically How gentle/humane marketing is different from mass marketing and automated systems Hardcore "bro marketing" and manipulation  Unlearning what we know about mark...