Social Slowdown: sustainable digital marketing for entrepreneurs

I'm sure most people would agree that the way we consume content has drastically changed over the past 15 years. But we've also seen major changes just within the past few years too, ever since the pandemic. In this episode, Jeni B and I discuss how our consumption habits have changed over the last decade, how the landscape of marketing has changed, and the ways people are coping and adj...

Natalie Taylor, a multi-six-figure launch expert (with no team or course!) specializes in launch strategy and copywriting for online course-based businesses, so in this episode of the Social Slowdown podcast, Natalie and I are talking all about launching, webinars, workshops, programs, and:  Ways you can simplify/streamline funnel activity when running webinars How you can launch without having to...

Krista Walsh is a website copywriter and strategist who helps client-based businesses attract more of the right clients to their websites through intentional messaging. If you own a business and you have a website (which, you should!) then this episode is for you! We talk about: - How Krista used copywriting to market her business when social media let her down - Understanding the stage of busines...

SEOctober is back! Our 4th annual month-long challenge is starting on Monday, October 3rd.  BUT, it's totally different than in previous years, so in this solo episode, I'll share with you how this year is going to run, how it's different from previous years,  and how it'll hopefully work out better for you if you join this year.  If you're listening to this in September o...

If you're on social media, you've probably heard the term "imposter complex" or "imposter syndrome". Today I'm bringing in the "reluctant expert in the imposter complex", as she likes to describe herself - Tanya Geisler to talk all about the imposter complex. In this episode, we cover: What is the imposter complex? How the imposter complex shows up in e...

You may have heard the recent controversy regarding Google Analytics and its privacy concerns - and that's what I'm talking about today with Lanie Lamarre. In this episode, Lanie and I talk about: Google Analytics privacy laws and how it affects you as a business owner AND a consumer GDPR compliance What is third-party data? Should you leave Google Analytics altogether? "Safer"...

Today's episode is republished from an episode I did on Tara Newman's podcast back in May 2022 titled How Referrals and Relationships Create a More Profitable Business . The reason I'm republishing this episode is that tomorrow, August 23rd at 1pm ET, I'm hosting a masterclass with Tara: 3 Ways Online Business Culture is Stopping You From Getting Paid Like an Expert , and wante...

For the next week, I'll be offering FREE website reviews! To get feedback on your website (which includes a  5-7 minute video with three to four actionable, tactical changes you can make to your website today to get more traffic to your site), head on over to loveatfirstsearch.com/website-review and fill out the quick questionnaire to get started. If you're listening to this after this o...

Helen Tremethick is a Holistic Business Coach, Co-Conspirator, and Regenerative Business Designer for entrepreneurs who are ready to show up more fully (and authentically) in their lives and their businesses. Since 2011, Helen has worked with hundreds of business owners using a proprietary methodology called Love & Badassery, which combines contemporary business strategy, values-based business...

During the pandemic, the number of Pinterest users skyrocketed. But Pinterest isn't just for wedding hairstyles and tattoo inspiration. Pinterest can be a huge channel to grow your business. In today's episode, I'm speaking with Presh Rodgers, the Pinterest Badass . Presh knows everything (well, pretty much everything) there is to know about using Pinterest for your business. In thi...

"Having a podcast is the most powerful networking tool you could ever have." Maybe you're thinking of starting your own podcast or you've toyed around with the idea of becoming a guest on other people's podcasts, but you've never really known where to start. Today I'm talking with Jaclyn Mellone about leveraging podcasts to help you get more clients. We talk abou...

In today's episode, I'm speaking with Theresa Truong Baretta, CEO of Loop Link. Theresa helps business owners standardize their operating procedures so that they can spend less time managing and directing the day-to-day operations. In this episode, that's what we're talking about! - How you can get more time back for yourself by putting marketing and content production systems...

In this episode of the Social Slowdown Podcast I'm speaking with Victoria Levitan , video coach & business strategist all about how you can use video in your content planning. Victoria gives tips on how you can begin to get your video content out to the right audience and what type of content to create. We also talk about how small businesses can benefit from having a YouTube channel, so...

This week's episode is all about virtual coworking. You may remember Megan Flatt from Episode 15 which was all about using personal outreach to grow your audience. Today, I'm speaking with Megan again, more specifically about her online virtual coworking space, Focus Sessions . Focus Sessions are timed, structured, virtual sessions where you can get important tasks done with the accounta...

This week's podcast guest is Stephanie Hayes ! You may remember her from Episode 7: Aligning Your Marketing With Your Business & Life Goals With Stephanie Hayes . This week is a shorter episode where we talk about figuring out what works best for YOU and YOUR business instead of just blindly following what other people have said has worked for THEM. Stephanie talks about the importance of...

Today I'm here with Sweta Vikram , an Ayurveda wellness-based coach, and speaker who helps people thrive on their own terms. Sweta uses a holistic approach, incorporating mindfulness, meditation, yoga, and more to enhance productivity and overall well-being. Sweta uses writing to make sense of the world - and in this episode, Sweta tells us how she's able to balance writing, creating con...

I'm welcoming Lacy Boggs back for this week's episode! In this episode, Lacy and I talk about: How to ensure you're creating content for everyone  How everyone's customer journey is different - and understanding the importance of meeting people at whichever stage they're at Creating robust nurture sequences for people who maybe aren't ready to buy your product or serv...

In this episode, I'm speaking with Kristin Wilson of the Society for Creative Founders about how you can intentionally build a community with purpose. What does that mean? Well, in this episode, we cover the following topics: how you can engage with people on socials to boost rapport, instead of posting and ghosting how you can build a business and a life that you love how to set boundaries f...

If you're here, that probably means you've listened to Part 1 of this episode . In the previous episode, Erika and I talked about a bunch of different things when it comes to relationship building for your business. In this episode, we talk a bit more about social media. We also cover: Experimentation of marketing strategy on social media  Influencers vs. experts Reciprocity on social me...

This week’s episode is a special 2-parter! My conversation with Erika Tebbens was so long that we’ve split it up into two parts: the first part, which you’re listening to now, and the second part which will be released on Thursday of this week!  Erika Tebbens focuses on growth strategy for established entrepreneurs who are looking to figure out what’s next for them and their journey. So this episo...

This week I'm here with a solo episode! Last week, I led a live training last week for Love At First Search all about maximizing your marketing time by creating evergreen repurposing content that can generate new leads - and in the live training, I outlined five common time-wasting marketing mistakes, and then I worked through their solutions. As I touched upon marketing mistake #4, which (sp...

In today's episode, I'm speaking with Melissa Harstine , an expert when it comes to customer research interviews, all about voice of customer. Melissa helps her clients understand what their audiences are thinking and feeling so that they can take those insights and apply them to their business. Melissa has built her business using a unique approach, prioritizing her health while also ru...

Today I'm here to talk with Samantha Pollack of Cult of Personality to talk about feminist copywriting. "That's a real thing?" Yep. In this episode, Sam will share with us how she helps feminist businesses owners to align their marketing efforts with their values. No one likes feeling like they're just another number on an email list - and that's exactly what Samantha...

Today I'm here with Stacey Harris of Uncommonly More ,  a podcast production agency that helps service-based businesses to use their podcast as a platform to generate leads and build a bigger impact and a larger audience. Stacey has recorded 500 episodes of her own podcast, where she gives advice on how to give value to your audience and to educate them on what you're trying to sell so y...

Today I'm speaking with Krista Miller, the summit guru. Krista is the founder of Summit In A Box , and she also runs the Simply Profitable Designer Summit. At Summit In A Box, Krista helps entrepreneurs 3x their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is focused on strong connections, collaboration, and making a difference in the...