Social Sauce

Are they all quick and easy to fix? Uh no. Are they worth it? Hell yes. You’ll feel at ease knowing that you have a roadmap to follow. The feeling of having ideas flow. Not feeling lost or overwhelmed. Confidence. Clarity. Get bite-sized social media lessons served to your inbox: hayleyhilton.com/newsletter

I want to talk to you about a BIG part of your social media strategy - which is choosing the right channels for you and your business. Because there are SO many to choose from, and everyone, including your neighbors kid’s friend, will tell you ALL the things you should be doing, ALL the channels you need to be on, and ALL the tips & tricks you just have to try - “Oh. My. god. What do you mean...

One of the biggest marketing mistakes a business owner can make is not getting crystal clear on who your ideal customer or client is. Because as the good ol' saying goes: if you try to create content for everyone, you will end up resonating with no one. Your message will become diluted, unclear and irrelevant - meaning that you are going to get lost in a sea of sameness. So - in today's episode I'...

"Does the way I'm showing up on social support my future self?" Oftentimes we can get so discouraged by the current results that we get detracted from the BIGGER goal. If you find yourself getting caught up in the day to day of vanity metrics, then this episode is for you.

Fernando Samara is Global Client Partner at Facebook and Strategy Wizard who has helped some of the most loved brands in the world earn attention and scale their impact. He’s a good friend who I used to work closely with in the Ad Agency and I’m so grateful to have him on here. We talk about how to create stand out Ads across the Facebook and Instagram platforms (jargon breakdown: you might also h...

In 2021, if DMs have fallen under your radar, you are missing out on leads and sales, because DM’s aka the direct messaging feature on Instagram is one of the most powerful places to connect deeper with your community. It’s a space where you can get to know your followers better, answer any questions or hesitations they might have….and when they are ready, to turn them into clients and customers....

I’ve been working in social media for a long time now, and I have seen clients who have their social media strategy. They know all the tactics and tangible steps they need to build their brand online, but then there is ONE thing that is going to make or break it for them. And the one thing that determines if they are successful or not is their mindset.

Today we're diving into the nitty gritty of Instagram Highlights, one of the most valuable, but also most underrated features of Instagram. We talk about how you can use them strategically for your business to help turn visitors into followers, extend the life of the stories you worked so hard to create, and help drive new leads for your business.

I know you guys are juggling a million things, and social media is just ONE of them. You don't have time to waste, thinking about what to post. So in this episode, I help you get smart about content.  Let's connect on Insta: @hiltonhayley

Almost every touchpoint we have with our customers involves our brand voice, and if we haven't done the work to really NAIL that voice then we're missing out on the biggest opportunity to connect with our audience. In this episode I share 5 tips to help you craft a stand out brand that will win over the hearts and minds of your people.  Here's link to 3 of my favourite brand examples who are...

I’m sure we’ve ALL heard the success stories about businesses that have made crazy sales thanks to Instagram. And maybe you feel like, you’re over here, putting in all the time and effort into your social media marketing, but you’re not seeing those leads and sales come raining in. You're starting to feel like you might be missing something. I hear this a lot. And in this episode we're diving into...