Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

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Convince & Convert

Episodes

How Dude Perfect Creates Perfect Brand Partnerships 28.01.2022 51:33

Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, joins the Social Pros podcast to discuss the dynamics of brand partnerships and how to discover what works and what doesn't. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Chad Co...

How to Use Analytics to Make Better Social Media Decisions 21.01.2022 42:03

Neil Hoyne, the Chief Measurement Strategist at Google, joins the Social Pros podcast to talk about the untapped potential of data and how marketers and social pros alike can leverage it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Neil Hoyne, Chief Measure...

What B2B Influencers Get Paid and Why 14.01.2022 47:15

Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast t...

Adweek's Expert Insights for Engaging Audiences 07.01.2022 41:37

Jess Zafarris, Director of Audience Engagement at Adweek, joins the Social Pros podcast to chat about one of the most important aspects of social media - audience engagement. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jess Zafarris, Director of Audience En...

Becoming a Social Pro: Insight From 500 Episodes (And Counting) 31.12.2021 50:24

Marking this incredible milestone, our very own Jay Baer, Anna Hrach, and Adam Brown sit down to discuss the most important (and surprising) lessons learned over 10 years of the Social Pros podcast in this special one-off webinar. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Ful...

Special Social Pros Holiday Announcement 24.12.2021 2:58

We're skipping our usual podcast this week but will be back on December 31 with a special episode to mark a huge milestone... To mark the Social Pros podcast reaching its 500th episode, we ran a live webinar to talk about what we've heard and learned over the past 500 episodes. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their...

How MTV Uses Social Media to Turn Fans into Friends 17.12.2021 38:51

Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Kristen Maldonado, Senior Manager of Social Media at MTV, is on...

Why Writing Is Still the Key to Social Media Success 10.12.2021 40:46

Amy Woods, CEO and Founder of Content 10x, is back on the Social Pros podcast to share her content repurposing expertise, and the importance of consistency, copy, and having a platform-focused approach. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Amy Woods,...

How Can Companies Win with Personal Branding? 03.12.2021 39:31

AJ Vaden, CEO and Co-Founder of Brand Builders Group is on the Social Pros podcast to discuss the increasingly important concept of personal branding. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details AJ Vaden is a personal branding expert and CEO and Co-Founder...

What to Do about Instagram's 11 Monthly Changes 26.11.2021 38:23

Jenn Herman, Instagram Expert, Speaker, and Author at Jenn's Trends, joins the Social Pros podcast for a new and updated chat about Instagram's best practices. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If Jenn Herman, Instagram Expert, Speaker, and Author...

Why "Real-Time Social" Is Too Late for Twinspires 19.11.2021 38:45

Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino, joined the Social Pros podcast to discuss a winning real-time social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Leah Schultz, Senior Director of...

How GoFundMe Changed Fundraising with Social Media 12.11.2021 36:08

Brittany Cabriales, Head of Social Media at GoFundMe, joins this Social Pros podcast episode to discuss how social media can be a force for good. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Brittany Cabriales, Head of Social Media at GoFundMe, is on this ep...

Advanced Facebook Ads in the Meta Era 05.11.2021 47:13

Jon Loomer, Owner of Jon Loomer Digital, is on the Social Pros podcast to talk all about the future of advanced Facebook advertising. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros podcast to sha...

How Social Media Powers Global Hiring for Royal Caribbean 29.10.2021 42:14

Thea Neal, Global Talent Marketing Manager for Royal Caribbean Group, joined this episode of Social Pros to share how she's utilizing the power of social for recruitment. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Thea Neal, Global Talent Marketing Manager...

How Innovation Helps Intuit See Massive Social Success 22.10.2021 49:45

Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Tax and budgeting are, by most pe...

How Visit California Jumped into TikTok 15.10.2021 41:22

Gwynne Spann, Director of Content Marketing at Visit California, joins this episode of the Social Pros Podcast for a behind-the-scenes look at their TikTok strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Gwynne Spann, Director of Content Marketing at...

How Auntie Anne's Pretzels Is Taking Social by Storm 08.10.2021 41:35

Bari Rosenstein, Social Media Manager at Auntie Anne's Pretzels, joins this episode of Social Pros to talk all about her winning social media strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Bari Rosenstein, Social Media Manager at Auntie Anne's Pretze...

How Being "Customer Obsessed" Is Key to Seaworld's Success 01.10.2021 43:09

Josh Greenberg, Director of Social Media and Digital Consumer Engagement at SeaWorld Parks & Entertainment, is on Social Pros to put the spotlight on customer care. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Josh Greenberg, Director of Social Medi...

How to Create Customers with a Branded YouTube Channel 24.09.2021 47:12

Andrew Stebbins (Influencer Marketing and YouTube Strategist) and Rob Yoegel (Senior Director of Marketing) from Linode joined this episode of the Social Pros Podcast to delve into their success on YouTube, influencers, and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full...

How to Make Customers Love Your Social Media Program 17.09.2021 41:41

Dan Gingiss, Chief Experience Officer at The Experience Maker and keynote speaker, joins this episode of Social Pros to throw the spotlight on the customer experience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Dan Gingiss, Chief Experience Officer at The...

How Seasonal Brands Can Use Social to Engage Audiences 24/7 10.09.2021 36:37

Izzy Greer, Marketing Manager of Portfolio Brands at Balsam Brands, joins the Social Pros Podcast to discuss how to make seasonal content engaging all-year-round. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details Izzy Greer, Marketing Manager of Portfoli...

What the State of Marketing Report Reveals about Social Media in 2021 03.09.2021 26:52

Adam Brown, Executive Strategist at Salesforce and Social Pros host, joins this episode as a special guest to talk all about Salesforce's latest State of Marketing Report. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Adam Brown, Executive Strategist at Sales...

How Digital Crisis Management Works in 2021 27.08.2021 44:43

Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman, is on the Social Pros Podcast to share his insights into modern digital crisis management. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In times of crisis, it pays to plan ahead and act...

Rethinking Your Marketing Strategy with John Jantsch 20.08.2021 47:31

John Jantsch, Founder and author of Duct Tape Marketing, joins this episode of the Social Pros Podcast to share his methods for revisiting your marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Details John Jantsch, Founder and author of Duct...

Why You Must Constantly Revisit Your Social Media Strategy 13.08.2021 43:15

Brad Baker, VP of Brand Strategy and Creative at Holiday Inn Club Vacations, joins this episode of the Social Pros Podcast to share how he keeps up with the ever-changing "organic beast" of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Snapchat Full Episode Deta...