Convince & Convert

Social Pros Podcast

Business EN ↓ 614 episodes

Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-th...

Author

Convince & Convert

Episodes

How to Fix a "Broken Brand" with Social 27.09.2013 50:19

James Royer , Director of Digital and Social for the Tampa Bay Lightning [...]

The Magic of Ignorance: Knowing What You Don't Know 20.09.2013 48:56

Improving Family Life, One Blog Post at a Time 13.09.2013 47:58

Get Happy: Putting Yourself into Your Brand's Personality 06.09.2013 53:45

Debbie Gioquindo and Keryl Pesce , co-founders of Happy Bitch Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand's origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention.

Using Social to Put the "Culture" back in "Agriculture" 30.08.2013 31:28

Jamie van der Molen , Community Manager at Dairy Management Inc.

How to Cut Out Advertising in Favor of Inbound Marketing 23.08.2013 43:49

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the

How to Use Social Strategies to Drive Business Goals 16.08.2013 50:13

How Social Business Makes Organizations More Effective Communicators 09.08.2013 53:14

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant.

Behind the Curtain of a Sports Social Media Giant 02.08.2013 1:04:33

How to Utilize Social to Manage Customer Expectations 26.07.2013 50:50

Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us ma...

Listen Smarter: How to Balance Proactive and Reactive Listening on Social 12.07.2013 1:01:54

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Plea [...]

How to Deal with Brand Controversy on Social Media 05.07.2013 56:14

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: From E...

How to Be Successful Across All Social Platforms 28.06.2013 34:46

Brad Walters , Director of Social Media and Emerging Platforms for Lowe's Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms. Please Support Our Sponsors Huge thanks to our amazing s...

It's a Bird! It's a Plane! It's Engagement at the Speed of Social! 21.06.2013 52:37

Justin Gardner , Social Media Manager at AMC Theatres , joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we...