Social PR Secrets by Lisa Buyer

What is new in the world of VR and AR? How can PR and marketing professionals prepare for new technologies? Social PR Secrets’ favorite guest Cathy Hackl is here to update us on the state of the VR/AR/MR/XR industry and give tips to marketing professionals on the up and coming innovations.  In this new episode of Social PR Secrets, Lisa Buyer sits down with regular guest Cathy Hackl to discuss rec...

How can brands pick the right social media platforms for their strategies? Why is language so important in marketing? How should businesses respond to current events? Sherron Washington, author of the new book T he Oops Moment: Eliminating Marketing Mistakes, Mishaps and Missteps shares her expertise on timely PR and marketing issues, as well as self-care tips.   In this new episode of Social PR S...

Thinking of changing your career path and embracing the digital world? Listen to advice from a former sports journalist turned digital marketing guru. In this episode, Jamie Duklas talks about how digital marketing helped him get where he is today and shares his expert advice. Lisa Buyer sat down with the vice president and head of marketing of Angelic Bakehouse , Jamie Duklas. Jamie has worked wi...

How do you take a business from the bottom and reach a large audience? Does age matter when it comes to trying to start a business? Cole LaJeunees would tell you age is just a number in this business games and the numbers, in terms of engagement, are what will help your business grow in success.  In this episode of the Social PR Secrets, host Lisa Buyer spoke with Cole LaJeuneese the founder of Pl...

How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional.    In this new episode of Social PR Secret...

How do you run a startup or decide to become an entrepreneur? Multi-business owner and author Jilea Hemmings found the way simply by trying to solve the issues in her life and in the lives of those around her.  In this episode of the Social PR Secrets, host Lisa Buyer spoke with Jilea Hemmings the author of “The Untold Truth of Building a Startup” and owner of Stretchy Hair Care. Jilea has started...

Do you find your podcasts from searching online or by word of mouth? Juergen Berkessel explains the common ways people discover podcasts.    Lisa Buyer sat down with Juergen Berkessel, the Co-founder and creative director of PolyMash Design . Juergen is an expert on all things podcasting, digital strategy, and content marketing solutions. Tune in to hear Lisa and Juergen discuss optimization and p...

How important is it for brands to have a good email marketing strategy? What are the best tactics when it comes to building brand communities and generating revenue via email? For Jess Chan, all marketing principles apply to email. The key is to adapt the strategy to each brand, innovate, and make your emails as personal as possible.  In this new episode of Social PR Secrets, host Lisa Buyer sits...

Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during this time isn’t to sell or remain silent but communicate and the best way is through an online newsroom.  In this episode of the Social PR Secrets, host Lisa Buyer spoke with Steve Momorella the founder and owner of TekGroup International. Ste...

How should businesses be responding to global pandemic? Dan Clark says his company’s #1 priority is offering genuine help in this time of crisis. He’s also listening to his customers and figuring out how to adapt his products to better suit their new working from home needs. In this episode of Social PR Secrets, host Lisa Buyer sat down with entrepreneur Danial Clark. When Dan started making websi...

Why is LinkedIn the easiest platform to go viral on? According to AJ Wilcox, no other algorithm gives individuals even close to the same free organic reach! In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years...

If you want to improve your position on the search engine results page (SERPS), what’s an easy first step to take? According to Joe Laratro, you should start by optimizing your content for image and video results! If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to! In this epi...

Do you know what the most important skill for digital marketers in 2020 is? Despite the widespread perception that the industry is constantly rapidly changing, Krista Neher says it’s the same as it has been for years: SEO! In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight i...

On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your hashtags in your Instagram caption! Find out why and more tips and tricks in this segment.  Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media , Hugh Rees . Expose Media is an eCommerce growth agency that helps brands scale their busines...

Lisa Buyer sat down with teacher, podcast host, and entrepreneur, Dr. Ai Addyson-Zhang .  Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready.  Lisa and Ai discuss how to grow your personal brand. Ai gives...

Stay at home orders have turned the homes of many citizens into offices as they work remotely. How does one find success in writing and creating content and reaching people at home?  Miranda Miller says making relevant and successful content during this time means being in touch with your audience.   In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital market...

What is the key for businesses, brands and people to stay connected during this time? Matt Johnston says the answer is simple — empathy. In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his...

What exactly is link building and how can it help you ? Joe Youngblood, search engine optimization expert, shares all his tips and tricks to link building, and much more.   Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he kn...

Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears?...

During the COVID-19 pandemic, video is more important than ever. Do you feel more connected with companies after seeing videos from them? Find out how companies are leveraging video from a public relations standpoint.  Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR . With his video marketing expertise,...

What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom.   Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy , which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’...

What can we learn from the co-authors of the bestseller book, The Art of Social Media ? The answer is A LOT! And it’s all in this new episode of Social PR Secrets ! Lisa Buyer, Guy Kawazaki, and Peg Fitzpatrick sit down to discuss their new book and all the social media tips we can learn from it.   Guy is a social media expert (and legend), currently working as the brand Chief Evangelist for Canva...

Have you ever wondered what a day in the life of a digital correspondent is like? Now is your chance to find out.  Sarah Evans and Lisa Buyer sit down to discuss the social media revolution and what it is like being a digital correspondent in 2014. Sarah Evans is currently the CEO and founder of Sevans Strategy and Sevans Digital PR and tells us about her path to success.    Tune in to find out ho...

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”   In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based b...

What is happening to PR? Cathy Hackl, a former Hispanic marketing evangelist for Boom Social and founder of Live Video Campus provides insight into a 2017 article about PR’s role in the evolving digital and social media spheres.   This previously recorded episode of the Social PR Secrets Podcast introduces Hackl, an expert in both VR and AR, who has been named one of the top 10 Tech Voices on Link...