Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Lucas and Luna explore a growing trend in social media marketing: brands are hiring full-time, in-house content creators instead of outsourcing to agencies. They break down the economics using concrete numbers from a mid-size apparel company that saved 40% on content production costs while increasing engagement by 25%. The episode covers why this shift is happening, what it means for agency models...

Lucas and Luna dive into the practical ways brands are using generative AI to write Instagram, TikTok, and LinkedIn captions. They examine a recent study by the marketing platform Emplifi showing that AI-assisted caption writing cuts production time by 40 percent while maintaining or improving engagement. Lucas shares data from a pilot program at a mid-sized consumer goods brand that used GPT-4o t...

Lucas and Luna explore the shift from public feeds to private, invite-only social media groups. They break down why brands like Sephora and Nike are building exclusive communities on Instagram Broadcast Channels and TikTok Group Chats, and how this strategy drives higher engagement and loyalty. The episode cites data showing 3x higher click-through rates in private groups versus public feeds, and...

Lucas and Luna dive into the creator economy's impact on brand advertising, focusing on a concrete case: athletic-wear brand Gymshark. In 2025, Gymshark shifted 70 percent of its digital ad spend from programmatic display and search to direct creator partnerships. Lucas breaks down the numbers: a 34 percent lower cost-per-acquisition and 2.1x higher click-through rate versus traditional social ads...

In this episode, Lucas and Luna explore why major brands are abandoning the traditional hashtag-based content strategy on Instagram and TikTok. With organic reach for hashtag-driven posts falling below 5 percent for most accounts, companies like Glossier and Gymshark have pivoted to search-optimized captions and SEO-friendly video descriptions. New data from Meta shows 43 percent of Instagram reel...

LinkedIn is no longer just a digital resume board. In this episode, Lucas and Luna break down how the platform's algorithm shift in 2024–2025 turned it into a genuine creator ecosystem, drawing on the rise of career-focused influencers like 'The Anxious Achiever' and the surge in long-form text posts. They examine the specific metrics LinkedIn optimized for—comment-to-impression ratio over followe...

In the premiere episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the shifting dynamics between Instagram Reels and TikTok as of May 2026. With Instagram boasting 2.5 billion monthly active users versus TikTok's 1.8 billion, the hosts explore how Meta's strategy of flooding Reels with content from creators and brands, plus algorithmic tweaks, has eroded TikTok's engagement l...