Social Media Marketing with Fexingo: Instagram, TikTok, LinkedIn, and Platform Strategy

Flash sales are making a comeback on social platforms, but the playbook has changed. In this episode, Lucas and Luna break down how brands like Glossier and ColourPop use Instagram Stories and TikTok live drops to create urgency without damaging brand equity. They discuss the psychology of FOMO, optimal frequency (once a quarter vs. weekly), and why the best flash sales connect to a product drop r...

In this episode, Lucas and Luna explore how brands are building peer-to-peer resale marketplaces directly on social media platforms. With the global secondhand apparel market projected to reach $350 billion by 2028, companies like Patagonia and Depop are leading the charge. Lucas breaks down the numbers: resale grew 28 times faster than retail in 2025, and brands that integrate resale into Instagr...

Episode 80 of Social Media Marketing with Fexingo explores why brands are launching podcast-style audio content on social platforms. Lucas and Luna dive into the rise of audio-first features on Instagram, Twitter, and LinkedIn, using Spotify's acquisition of Megaphone and the success of 'The Vergecast' as anchors. They discuss how brands like Duolingo and Headspace have repurposed audio for deeper...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the growing trend of brands leveraging user-generated content (UGC) for authentic marketing. They break down why UGC often outperforms polished brand content, citing a 4.5 percent higher click-through rate and 50 percent lower cost per acquisition. The conversation centers on a specific case: how a mid-sized outdoor a...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands are turning their employees into social media advocates. They dive into the case of a midsize tech company that boosted its LinkedIn engagement by 300% through a structured employee advocacy program. The hosts discuss the shift from corporate brand accounts to human voices, the metrics that matter (reach, eng...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna discuss how brands are leveraging social media for holiday campaign planning, starting months in advance. They explore the strategy behind Barbie's Halloween costume push, which used Instagram polls and user-generated content to drive engagement. The conversation covers the importance of early planning, using social listening t...

Episode 76 explores a growing trend in social media marketing: brands hiring professional comedy writers to craft humor for their organic posts. Lucas and Luna discuss why companies like Duolingo, Wendy's, and Ryanair have invested in in-house comedy talent, how it impacts engagement metrics like shareability and brand recall, and the risks of humor that falls flat. They break down the specific sk...

Episode 75 of Social Media Marketing with Fexingo explores how brands are shifting from broad audience targeting to deep engagement within niche online communities. Lucas and Luna examine the strategy behind Patagonia's tiny but hyper-engaged Facebook group for climbing enthusiasts, which drives higher loyalty and repeat purchases than their main Instagram feed. They discuss the data: niche commun...

In Episode 74, Lucas and Luna explore why brands are moving beyond traditional polished content to embrace internet memes as a core marketing strategy. They examine the surprising ROI of meme marketing, using examples like Duolingo's irreverent TikTok persona and how Wendy's turned Twitter burns into brand equity. The hosts break down the psychology behind why memes work—they lower the barrier to...

Episode 73 of Social Media Marketing with Fexingo explores why brands are shifting from outsourced social media management to hiring full-time community managers. Lucas and Luna dive into the specific case of outdoor apparel brand Cotopaxi, which in early 2026 built an in-house team of five community managers to handle engagement across Instagram, TikTok, and LinkedIn. The hosts break down the cos...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into how brands use social media for crisis communication. They break down the real-time playbook, from monitoring escalation to drafting empathetic responses, using a concrete example of a supply chain fiasco that hit Twitter in early 2026. The hosts discuss why pre-prepared templates fail, the role of a 'dark post' testi...

Episode 71 of Social Media Marketing with Fexingo dives into how brands are turning social media into a real-time customer service channel. Lucas and Luna explore the shift from call centers to DMs and comments, using specific examples like JetBlue's rapid Twitter responses and Zappos's proactive Instagram outreach. They discuss why 79% of customers expect a response within five minutes on social,...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore the strategic shift toward ephemeral content—Stories, Fleets, and live video that disappear after 24 hours. They dive into why brands like Nike and Starbucks are investing in temporary posts to drive urgency, authenticity, and higher engagement. The hosts break down the psychology of FOMO (fear of missing out) and how d...

In this episode, Lucas and Luna explore how augmented reality try-on experiences are transforming social commerce. They discuss the technology behind AR try-ons, why brands like Warby Parker and Sephora have adopted them, and the impact on conversion rates — citing a 94% higher conversion rate for customers who engage with AR. They also examine the limitations, including tech barriers and privacy...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning to direct messages (DMs) and private social spaces to build intimate, high-engagement communities away from the noise of main feeds. They break down the strategy behind 'DM-only' content, using the example of a skincare brand that launched a product exclusively through Instagram DMs, generating a...

In this episode, Lucas and Luna explore how brands are turning to co-creation campaigns, where customers actively shape products and marketing. They dive into the case of LEGO's Ideas platform, which has produced over 30 commercial sets from fan designs since 2008, generating millions in revenue. The hosts discuss why co-creation builds deep brand loyalty, how to avoid common pitfalls like loss of...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore why brands like Sephora and Peloton are shifting from public feeds to private, invitation-only communities on platforms like Discord, Slack, and Facebook Groups. They break down the economics of retention versus acquisition, the psychology of exclusivity, and the concrete metrics that make private communities a higher-R...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are turning employees into micro-influencers through social media takeovers. They discuss the case of a mid-size apparel company that saw 4x engagement by letting a warehouse worker run the Instagram Stories for a day — no polished scripts, no corporate filter. The hosts break down why letting real employees...

In this episode, Lucas and Luna explore how brands are using private social media groups and internal previews to test product launches with employees and loyal customers before going public. They dive into a specific case: how cosmetics brand e.l.f. used a secret Instagram broadcast channel to preview their upcoming 'Power Grip Primer+' with 500 superfans, generating early buzz and actionable fee...

In this episode, Lucas and Luna explore how brands are using social audio platforms like Twitter Spaces, Clubhouse, and LinkedIn Live Audio to build authentic connections with audiences. They examine a case study of a mid-size B2B software company that hosted weekly audio chats and saw a 40% increase in newsletter signups over three months. The hosts discuss why audio feels less polished and more...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are adopting TV-style recurring series on social platforms to build predictable audience habits. Drawing on examples like Glossier's 'Into The Gloss' Instagram Live series, Sephora's weekly #SephoraSquad challenges, and Duolingo's TikTok mini-games, they break down why consistency and character-driven storyte...

Episode 61 of Social Media Marketing with Fexingo dives into a counterintuitive trend: brands using Instagram Stories, TikTok polls, and LinkedIn carousels as live product testing labs — before they build inventory. Lucas and Luna break down how a direct-to-consumer skincare brand called Dew Drops used TikTok polls to validate a serum formulation, resulting in a 40% reduction in returns and a 23%...

In episode 60 of Social Media Marketing with Fexingo, Lucas and Luna explore how brands are treating social media as a real-time customer research lab, bypassing traditional focus groups and surveys. They dive into the specific case of how skincare brand Peach & Lily uses Instagram comments to inform product development, analyzing over 10,000 customer conversations to identify ingredient demand. T...

In episode 59 of Social Media Marketing with Fexingo, Lucas and Luna examine the growing trend of brands de-emphasizing vanity metrics like follower counts in favor of deeper engagement metrics. They dive into how Lululemon's 'We Do Not Count Followers' internal policy shifted focus to comment quality and time-spent-on-content. The hosts discuss the specific algorithm changes on Instagram and TikT...

In this episode of Social Media Marketing with Fexingo, Lucas and Luna dive into the strategy of repurposing owned content—blog posts, customer testimonials, and product videos—as paid social ads. They break down why this approach is gaining traction in Q2 2026, using the example of a mid-size DTC brand that cut ad creative costs by 40% while boosting click-through rates. The hosts discuss the cre...