Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

Business EN ↓ 749 episodes

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Author

Michael Stelzner, Social Media Examiner

Episodes

How to Easily Create Instagram Reels 02.11.2023 38:04

Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu. Guest : Laura Bitoiu | Show Notes : socialmediaexaminer.com/587 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-...

Optimizing for TikTok Search: How to Reach a Larger Audience 26.10.2023 44:52

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie. Guest : Melissa Laurie | Show Notes : socialmediaexaminer.com/586 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...

How to Target With Google Search Ads 19.10.2023 44:22

Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson. Guest : Brooke Osmundson | Show Notes : socialmediaexaminer.com/585 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at http...

Creating a Short-Form Video System That Scales for TikTok and Beyond 12.10.2023 45:53

Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter. Guest : Austin Falter | Show Notes : socialmediaexaminer.com/584 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Cali...

Using AI to Simplify Content Marketing Workflows 05.10.2023 47:47

Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput. Guest : Mike Kaput | Show Notes : socialmediaexaminer.com/583 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

How to Improve Your Instagram Results: Small Changes With Big Impacts 28.09.2023 45:38

Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason. Guest : Jade Beason | Show Notes : socialmediaexaminer.com/582 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...

Building in Public: Leveraging Twitter for More Reach 21.09.2023 48:37

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl. Guest : Arvid Kahl | Show Notes : socialmediaexaminer.com/581 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy a...

How to Be More Creative With Your Instagram Content 14.09.2023 45:24

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro. Guest : Manu Muraro | Show Notes : socialmediaexaminer.com/580 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#...

Short-Form Video Strategy for Business With Reels and TikTok 07.09.2023 49:13

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean. Guest : Jera Bean | Show Notes : socialmediaexaminer.com/579 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Calif...

Leveraging the LinkedIn Algorithm for Maximum Exposure 31.08.2023 44:04

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom. Guest : Richard van der Blom | Show Notes : socialmediaexaminer.com/578 Review our show on Apple Podcasts. See Privacy Policy at https:...

Advanced AI Tools for Video, Newsletters, and Articles 24.08.2023 46:13

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe. Guest : Matt Wolfe | Show Notes : socialmediaexaminer.com/577 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...

Marketing Disrupted: Perspective on a Changing Industry 18.08.2023 9:05

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption. Review our show  on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Advanced Scaling With Facebook Ads 17.08.2023 41:55

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd. Guest : Tim Burd | Show Notes : socialmediaexaminer.com/576 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...

How to Build an Internal Facebook Ads Team to Scale Any Business 10.08.2023 45:28

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford. Guest : Nick Schackleford | Show Notes : socialmediaexaminer.com/575 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and Califo...

Video and Storytelling: How to Connect With an Audience 03.08.2023 44:54

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr. Guest : Virginia Kerr | Show Notes : socialmediaexaminer.com/574 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priv...

Instagram Stories: Creation to Conversion for Marketers 27.07.2023 47:44

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz. Guest : Chelsea Peitz | Show Notes : socialmediaexaminer.com/573 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my...

How to Batch Instagram Reels Content Efficiently 20.07.2023 49:08

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma. Guest : Elise Darma | Show Notes : socialmediaexaminer.com/572 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...

Getting Started With GA4: A Practical Approach 13.07.2023 45:23

Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan. Guest : Zack Duncan | Show Notes : socialmediaexaminer.com/571 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-se...

Demand Generation Strategy: How to Get Buyers to Line Up to Work With You 06.07.2023 42:29

Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic. Guest : Philip Ilic | Show Notes : socialmediaexaminer.com/570 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...

Using YouTube Analytics to Improve Your Video Strategy 29.06.2023 48:19

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown. Guest : Justin Brown | Show Notes : socialmediaexaminer.com/569 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/pr...

AI for Business: Use Cases and Trends 22.06.2023 46:18

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn. Guest : Chris Penn | Show Notes : socialmediaexaminer.com/568 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not...

Using Story the Right Way: Theory and Practice for Marketers 15.06.2023 45:36

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson. Guest : JJ Peterson | Show Notes : socialmediaexaminer.com/567 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art...

Developing Shows: Behind the Scenes at Social Media Examiner 08.06.2023 41:21

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas. Guest : Brooke B. Sellas | Show Notes : socialmediaexaminer.com/566 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19....

YouTube Ad Strategy: A New Way to Grow Your Leads and Sales 01.06.2023 52:25

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze. Guest : Tom Breeze | Show Notes : socialmediaexaminer.com/565 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy...

Using Scarcity in Marketing: A Roadmap to Higher Conversions 25.05.2023 48:22

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein. Guest : Dr. Mindy Weinstein | Show Notes : socialmediaexaminer.com/564 Review our show on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.co...