Michael Stelzner, Social Media Examiner
Social Media Marketing Podcast
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
Author
Michael Stelzner, Social Media Examiner
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Google+ Success: What Your Business Needs to Know About Google+ 27.12.2013 40:36
Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+? In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He manages two Google+ communities, Plus Your Life! and Plus Your Business! and has authored numerous books including Developmental Coaching. Show...
Facebook Engagement: How to Get Seen in the Facebook News Feed 20.12.2013 40:43
Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility? In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a consultancy focused on small- and medium-sized nonprofits. Show Notes: https://www.socialmediaexaminer.com/72 See Privacy Policy at https://art19.com/pri...
Blog Growth: How to Build a Mega-Following 13.12.2013 41:14
Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers? In this episode, I interview Syed Balkhi, founder of multiple popular websites, including WPBeginner and List25. He's also the founder of OptinMonster. Show Notes: https://www.socialmediaexaminer.com/71 See Privacy Policy at https://art19.com...
Twitter for Business: How to Use Twitter to Grow Your Influence 06.12.2013 38:35
Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence? In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He's also the host of The Joel Comm Show, a business podcast. Show Notes: https://www.socialmediaexaminer.com/70 See Privacy Policy at https://art19.com/privacy and California...
Story as Strategy: How Social Storytelling Leads to Business 29.11.2013 31:52
Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He's also the CEO of VaynerMedia. His newest book is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World. Show Notes: https://www.socialmediaexaminer.com/69 See Privacy Policy at https://...
StumbleUpon Marketing: How to Drive More Traffic to Your Content 22.11.2013 40:21
Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas. Show Notes: https://www.socialmediaexaminer.com/68 See Privacy Policy at https://art19.com/privacy and California Privacy Notice...
Blog to Book to Business: How to Live Your Dream 15.11.2013 42:53
Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business? In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between. Show Notes: https://www.socialmediaexaminer.com/67 See Privacy Policy at...
Growing Your Audience: How to Increase Your Social Following 08.11.2013 46:22
Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He's also the vice president of marketing insights at Exact Target. Show Notes: https://www.s...
Facebook Marketing Plan: How to Grow Your Business With Facebook 01.11.2013 42:25
Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/65 See...
LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn 25.10.2013 42:36
Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how she prospects on LinkedIn for her business. Show Notes: https://www.socialmediaexaminer.com/64 See Privacy Policy at https://art19.com/privacy a...
Becoming a Media Company: How to Turn Your Business Into a Platform 18.10.2013 39:56
Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience? In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media Company. Michael shares the reasons why your business should become a media outlet. Show Notes: https://www.socialmediaexaminer.com/63 See Privacy Poli...
Growing With Content: How to Start a Respectable Platform Others Will Love 11.10.2013 39:24
Do you want to build a respectable platform? Are you wondering how to use content to grow your business? In this episode, you'll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner's success. Back in 2008, I sent a LinkedIn request to Ann Handley, who was, and still is, the chief content officer at MarketingProfs. Show Notes: https://www.socialmediae...
Content Marketing: How to Attract People With Content 04.10.2013 42:00
Do you use content marketing for your business? Are you wondering how to attract customers with your content? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the new book, Epic Content Marketing. Show Notes: https://www.socialmediaexaminer.com/61 See Privacy Policy at https://art19.com/privacy and California...
Social Strategy: How to Build a Sustainable Social Media Marketing Plan 27.09.2013 38:46
Do you have a social media plan? Are you wondering how to build a social media strategy for your business? In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He's a social media consultant and coach. Show Notes: https://www.socialmediaexaminer.com/60 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:...
Social Sharing: How to Inspire Fans to Share Your Stories 20.09.2013 36:56
Do you use stories to market your business? Are you wondering how you can get people to share your content? In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's worked with brands like Nike and Motorola. Show Notes: https://www.socialmediaexaminer.com/59 See Privacy Policy at https://art19.com/...
Selling With Social Media: A New Direction for Businesses 13.09.2013 36:27
Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services? In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads. Show Notes: https://www.socialmediaexaminer.com/58 See Privacy Policy at https://art19.com/priv...
Google+ Hangouts: What Marketers Need to Know to Get Started 06.09.2013 37:40
Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a following with video. Show Notes: https://www.socialmediaexaminer.com/57 See Privacy Policy at https://art19.com/privacy and California Privacy...
Instagram Marketing: How to Get Started With Instagram 30.08.2013 37:37
Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. Show Notes: https://www.socialmediaexaminer.com/56 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...
YouTube Success: How to Create a Successful YouTube Channel 23.08.2013 50:54
Do you use video in your marketing? Are you wondering how YouTube can help promote your business? In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging. Show Notes: https://www.socialmediaexaminer.com/55 See Privacy Policy at https://a...
Facebook Contests: How to Get Your Fans Excited 16.08.2013 36:25
Have you ever run a Facebook contest? Are you wondering if you should use them for your business? In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary. Show Notes: https://www.socialmediaexaminer.com/54 See...
Social Media Tools: How to Simplify Your Social Media Marketing 09.08.2013 40:43
Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He's also the social media tools writer for Social Media Examiner. Show Notes: https://www.socialmediaexaminer.com/53 See Privacy Policy at https://art19.com...
Overcoming Fear: How to Break Through and Get Stuff Done 02.08.2013 46:40
Is fear holding you back in your business? Are you wondering what you can do to face your fears? In this episode, it's a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and John share the fears that could have held them back in their businesses. Show Notes: https://www.socialmediaexaminer.com/52 See Privacy Policy at...
Gmail Tabs: A Game Plan for Marketers 27.07.2013 16:36
Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? In this episode, you'll learn what the new Gmail tabs mean for your business. You'll also pick up some tips on what you can do and I'll talk about my concerns for the future. Show Notes: https://www.socialmediaexaminer.com/gmail See Privacy Policy at https://art19.com/privacy and California Privacy Notic...
New Facebook Features: What Marketers Need to Know 26.07.2013 34:50
Are you using Facebook for your business? Are you wondering how Facebook's newest features can help your business? In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She's the world's leading authority on Facebook marketing and author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day. Show Notes: https://www.socialmediaexaminer.com/5...
Monetize Your Platform: How to Grow Sales With Your Online Platform 19.07.2013 37:42
Have you built your own platform? Are you wondering how to monetize it? In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and YouTubers to grow a sustainable business with their platforms. Show Notes: https://www.socialmediaexaminer.com/50 See Privacy Policy at https://art19...
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