Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business.  The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Bra...

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key m...

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible of...

Have you ever sat down to create LinkedIn content, only to become quickly overwhelmed by now knowing where to start? What if there was an easy way to take your career, experience, business, and stories and turn that into meaningful content? The key moments in this episode are: 00:02:48  How do you recommend people collate their ideas for LinkedIn content?00:09:52 What are your best tips for planni...

Whether you are running a business for profit or a non-profit organisation, this episode will show you the power of community for business growth. Hear the remarkable story of how Chris Lomas from Hope4 is harnessing LinkedIn to rally support for Moldovan refugees and beyond. Learn how this innovative use of professional networking can fuel your non-profit goals, create impactful connections, and...

Ready to level up your LinkedIn for business game? This episode is all you need to know about the new features of LinkedIn Company Pages. Company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynn...

We explore ChatGPT and AI's impact on LinkedIn marketing. Discover how ChatGPT saves time, enhances marketing quality, and get expert tips for better results. Plus, explore other AI solutions businesses should consider for sustainable growth with trusted AI for Marketers expert Isabella Bedoya. The key moments in this episode are: 00:00:00 - Introduction 00:01:04 - Key Features of Chat GPT 00:03:3...

We reveal the secrets behind maximising sales and enhancing your professional growth. Join us as we delve into the dynamic world of sales mindsets, uncovering the stark differences between the typical and sales mindsets. We'll also share three simple yet game-changing rules to boost your sales performance and discuss the art of presenting benefits over features.  The key moments in this episode ar...

What if networking could be different? This week's guest and self-professed introvert, Joe Glover, set out to create a non-traditional, positively lovely community for marketers. The Marketing Meetup was born. From humble beginnings to global impact, this is a story of community you don't want to miss. The key moments in this episode are: 00:00 Welcome 02:39 LinkedIn Survival Guide for Introverts...

  If you want to grow your business on LinkedIn you have to reach the decision makers. The problem is they aren't standing there with a sign saying "pick me". Most likely they are hiding from the thousands of spam messages they get via DM. Add to this budgets are tighter and sales cycles are longer. LinkedIn Top Voice Niraj Kapur joins the show to discuss that despite these challenges we can still...